Area Rugs

Our selection of area rugs offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.

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Laminate Flooring

Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.

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Vinyl/Resilient

Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.

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Wood Flooring

Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.

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Welcome

St Francis Flooring Inc
Click here to learn more about us
Looking for a local flooring and carpet store in Santa Rosa? St Francis Flooring Inc has a wide selection of the highest quality flooring, area rugs, carpeting, ceramic/porcelain, laminate flooring, vinyl/resilient, window treatment, wood flooring, and more at the best possible prices.

Conveniently located in Santa Rosa, CA, St Francis Flooring Inc has an experienced and knowledgeable staff who will help you through every stage of selecting the right flooring for your home or office.

Whether you need a new area rugs or carpeting or ceramic/porcelain, our friendly flooring experts will help you find exactly what you need to fit your lifestyle, home decor, and budget. Come visit our Santa Rosa showroom!

Visit our help center to find "how to" information, decorating tips, cleaning instructions, educational links, FAQ's and more.

Want to learn more about St Francis Flooring Inc? Click here to view the many products that our store offers learn more about us.

We are always available and ready to serve you. Click here to contact us.

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What's New

Anthem celebrates the beauty of the great American hardwoods

Anybody up for a road trip? If not, then check out our Anthem Plus laminate. Anthem celebrates the beauty of the great American hardwoods but in a much more affordable laminate option. This laminate features embossed in register texture which means what you see is what you feel. So save some gas ...

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Fifth Avenue oak hardwood flooring

Want to be bold? This chevron stripe installation of Fifth Avenue oak hardwood flooring gives any space an eye-catching focal point. Case in point: the Newport Cottages space at the High Point Market | The World's Home for Home Furnishings, which was styled by Madcap Cottage. Fifth Avenue comes stan...

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Repel technology offers impressive protection!

Water can wreak havoc on hard surface flooring, but Repel technology offers impressive protection! Watch and see what fizzes and what doesn't. Explore beautiful hardwood flooring featuring Repel...

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Room Ideas

Featured Articles

Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway

Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway. In the coming days, as construction nears completion in more than 40 markets across the U.S., partners & local supporters will gather for "floor signing" events, to permanently attach a blessing or special message to these homes which will raise millions of dollars for the care and life-saving research that happens at St. Jude Children's Research Hospital.

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Solid Hardwood vs. Engineered Wood

Many hardwood shoppers don't realize there are two types of wood — solid and engineered. Both solid and engineered flooring add value and structure to your home and are available in plenty of species, stains and styles. So, what exactly are these two types of hardwood and how do they compare? Let's explore.

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Breathe easier with carpet

It's a common misconception that carpet can adversely impact allergy and asthma sufferers. Recently, Shaw Industries commissioned a series of scientific studies that indicate that effectively cleaned carpet can reduce airborne allergens, making it a viable choice for families impacted by allergies and asthma.

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Why Carpet?

Softness, comfort, texture, color...there are countless reasons to love carpet.

Think about that moment when you first step out of bed each morning. That welcoming touch of warmth is a perfect start to your day.

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Resilient Vinyl Floors Reinvented

When you hear the phrase vinyl flooring, you may think of the old vinyl flooring from your youth. While that may stir some happy memories, it may not quite be the design look you were going for. Well, vinyl floors have been reinvented and you’ll be amazed at the new stylish options! Today’s vinyl flooring options are more versatile, more stylish, more durable and will complement any design style that you may dream of using.

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Why Choose Resilient Vinyl Flooring?

Resilient vinyl flooring is perhaps the most popular choice of flooring for today’s consumer. This product can be installed almost anywhere in your home, meaning you can have the wood look in areas where wood is not recommended, such as the bathroom or laundry room. This flooring is also very easy to clean and for the DIY person, it is easy to install.

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Featured Brands

Hartco® Wood Flooring

Hartco® Wood Flooring

Hartco Quality Wood Flooring, among the top flooring brands in the world, has a reputation among commercial designers for design freedom. Hartco's range and flexibility also satisfies a yearning for a highly personal, custom style in the home. Hartco patterns and contrasts help define interiors, from traditional to the avant-garde.

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Armstrong Vinyl Tile

Vinyl tile is a durable, low-maintenance and affordable flooring that's quick to install, and can be used in any room of the home. It’s so easy you can have great-looking new floors in a single weekend – even if you do it yourself!


Armstrong Linoleum Flooring

Linoleum flooring is made from natural materials like linseed oil, recycled wood flour, cork dust and limestone.


Armstrong Hardwood Flooring

Natural beauty and lasting durability. The enduring appeal of hardwood flooring is in its timeless look and the value it adds to your home. Armstrong offers the most choices in styles, finishes, and installation options to fit your taste, lifestyle, and budget. But with so many choices, there’s a lot to think about beyond choosing the right color and wood species. Armstrong takes the guesswork out of the selection process by explaining the important considerations you need to know before buying.


Shaw Tile Flooring

Shaw captures the ancient art of ceramics in its versatile collection of ceramic and porcelain tile products.


Kathy Ireland™ Rugs

Kathy Ireland's rugs are beautiful, durable, machine-crafted of plush 100% polypropylene in a Wilton woven construction inspired by her travels all over the world.


Atlas Carpet Mills

At Atlas, our continuing product design innovations and breakthrough ideas have helped us become a style & design leader. Our staff is comprised of experienced professionals with a level of artistry and a command of their craft, not only respected, but considered a source of inspiration in the industry.

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Helpful Links

Our Brands