Area Rugs

Shop at Premier Flooring in Rhinelander, WI. Our selection of area rugs offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Area Rugs Experts in Rhinelander - Sales, Service, Installation.

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Carpeting

Shop at Premier Flooring in Rhinelander, WI. We offer a vast selection of carpet consisting of various textures, colors, and styles. With so many options, you are sure to find the right carpet to solidify your home's interior and reflect your personal tastes.We are the Carpeting Experts in Rhinelander - Sales, Service, Installation.

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Ceramic/Porcelain

Shop at Premier Flooring in Rhinelander, WI. Our selection of ceramic tile flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Ceramic/Porcelain Experts in Rhinelander - Sales, Service, Installation.

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Laminate Flooring

Shop at Premier Flooring in Rhinelander, WI. Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Laminate Flooring Experts in Rhinelander - Sales, Service, Installation.

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LVT/LVP

Shop at Premier Flooring in Rhinelander, WI. We are the LVT/LVP Experts in Rhinelander - Sales, Service, Installation.

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Natural Stone Floors

Shop at Premier Flooring in Rhinelander, WI. Natural stone has been popular for use on floors for centuries and for very good reason. Stone tile brings the colors and texture of nature to our homes and adds a quality and warmth to a room that's not possible with any other material.We are the Natural Stone Floors Experts in Rhinelander - Sales, Service, Installation.

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Vinyl/Resilient

Shop at Premier Flooring in Rhinelander, WI. Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Vinyl/Resilient Experts in Rhinelander - Sales, Service, Installation.

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Wood Flooring

Shop at Premier Flooring in Rhinelander, WI. Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Wood Flooring Experts in Rhinelander - Sales, Service, Installation.

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Welcome

Premier Flooring
Click here to learn more about us
Looking for a local flooring and carpet store in Rhinelander? Premier Flooring has a wide selection of the highest quality flooring, area rugs, carpeting, ceramic/porcelain, cleaning/restoration, flooring accessories, installation materials, laminate flooring, lvt/lvp, natural stone floors, specialty floors, vinyl/resilient, wood flooring, and more at the best possible prices.

Conveniently located in Rhinelander, WI, Premier Flooring has an experienced and knowledgeable staff who will help you through every stage of selecting the right flooring for your home or office.

Whether you need a new area rugs or carpeting or ceramic/porcelain, our friendly flooring experts will help you find exactly what you need to fit your lifestyle, home decor, and budget. Come visit our Rhinelander showroom!

Visit our help center to find "how to" information, decorating tips, cleaning instructions, educational links, FAQ's and more.

Want to learn more about Premier Flooring? Click here to view the many products that our store offers learn more about us.

We are always available and ready to serve you. Click here to contact us.

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What's New

Restoration Collection® laminate flooring

What a peaceful retreat! This bathroom is quite the refreshing space, featuring our Restoration Collection® laminate flooring in Fair Haven—ideal for bathrooms because it includes our SpillShield® Waterproof Warranty. Shown in Color: Brushed Natural....

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Prospect Park hardwood flooring

Now available in stores: our Prospect Park hardwood flooring, shown in Color: Arch. Inspired by the pre-war architecture of New York City in the 1920s, it uses subtle, muted colors and multiple stain layers to achieve the feel of high-end, luxury living....

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Carrara luxury vinyl sheet

Now available in stores, our new Carrara luxury vinyl sheet pattern features a 12” marble hexagon, giving it a trendy update on a classic style. This incredibly realistic visual is sure to add luxury to your home. Shown in Color: Pearl....

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Anthem celebrates the beauty of the great American hardwoods

Anybody up for a road trip? If not, then check out our Anthem Plus laminate. Anthem celebrates the beauty of the great American hardwoods but in a much more affordable laminate option. This laminate features embossed in register texture which means what you see is what you feel. So save some gas ...

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Fifth Avenue oak hardwood flooring

Want to be bold? This chevron stripe installation of Fifth Avenue oak hardwood flooring gives any space an eye-catching focal point. Case in point: the Newport Cottages space at the High Point Market | The World's Home for Home Furnishings, which was styled by Madcap Cottage. Fifth Avenue comes stan...

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Repel technology offers impressive protection!

Water can wreak havoc on hard surface flooring, but Repel technology offers impressive protection! Watch and see what fizzes and what doesn't. Explore beautiful hardwood flooring featuring Repel...

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Room Ideas

Featured Articles

How To Make Dark Walls Work In Your Home

From bedrooms to living rooms, bathrooms and even smaller spaces like laundry rooms, see how dark colors can elevate the elegance of your home design when paired with just the right flooring, furnishings, and accessories. Discover 7 tips in our blog.

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Five Benefits of Vinyl Plank Flooring

Vinyl plank flooring is quickly becoming a favorite among homeowners for its ability to stand up to scratches, moisture and more. Discover the other reasons it’s a great choice for your home in our blog, “5 Benefits of Vinyl Plank Flooring”

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Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway

Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway. In the coming days, as construction nears completion in more than 40 markets across the U.S., partners & local supporters will gather for "floor signing" events, to permanently attach a blessing or special message to these homes which will raise millions of dollars for the care and life-saving research that happens at St. Jude Children's Research Hospital.

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Breathe easier with carpet

It's a common misconception that carpet can adversely impact allergy and asthma sufferers. Recently, Shaw Industries commissioned a series of scientific studies that indicate that effectively cleaned carpet can reduce airborne allergens, making it a viable choice for families impacted by allergies and asthma.

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Why Carpet?

Softness, comfort, texture, color...there are countless reasons to love carpet.

Think about that moment when you first step out of bed each morning. That welcoming touch of warmth is a perfect start to your day.

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Featured Brands

Mannington Adura® Flooring

Mannington Adura® Flooring

Adura is the next generation of luxury vinyl, and the fastest growing category in the flooring business. Why? Adura provides the look and elegance of wood, tile, or stone without the worry! Available in a variety of shapes, sizes, textures, and installation options, Adura delivers award-winning fashion to your home. With proprietary technology, Adura is engineered to look and feel like the real thing, easy to maintain, and is backed up by a limited lifetime residential/6 year light commercial warranty.

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InterCeramic® USA Stone

Interceramic, a top distributor natural stone in North America. Interceramic has always strived to provide superior-quality products and customer service.


Karndean Design Flooring

We supply homes and businesses with Designflooring, floors that are stunning to look at yet easy to look after. Each comes with a selection of customizable features so you can create something really special and personal to you. With so many styles, finishes and formats to choose from, everyone can find something to suit their personal style. The ethics and values of our founder run through all teams and aspects within our business and we're proud to be a leader in environmental commitment with a focus on corporate social responsibility.


Philadelphia Commercial

Philadelphia Carpets is Shaw's oldest and broadest product line. Philadelphia offers a broad selection of carpets designed for today's busy lifestyles that are both beautiful and affordable.


Mannington Commercial Carpet

Mannington is the only U.S. manufacturer of commercial flooring that offers a full range of flooring solutions from a single source—LVT, commercial broadloom and modular carpet, resilient heterogeneous and homogeneous sheet, premium rubber flooring, VCT, hardwood, porcelain tile, wall base and other accessories. We've been recognized as a leader in product innovation, styling, and design, as well as in operational excellence and environmental stewardship.


Queen Carpet

Queen Carpets has been transforming homes for more than thirty years.


LAUFEN Tile

Laufen offers quality floor, wall and decorative tile throughout the U.S. market. With its expansive ceramic tile offering, Laufen continues to bring together its heritage of beautiful styling with its reputation for quality craftsmanship.


Schlüter® Transitions

Schluter-Systems is committed to providing reliable ceramic and stone tile installation systems that not only solve problems but benefit the entire tile industry as well. As part of this commitment, we have invested considerable resources in testing our products to relevant industry standards. Such testing is performed both inhouse and by independent laboratories, including the Tile Council of North America (TCNA), the Terrazzo, Tile, and Marble Association of Canada (TTMAC), and the National Research Council in Ottawa, Canada.


Helpful Links

Our Brands