Masland Luxury Vinyl Flooring

Masland TRUCOR® Luxury Vinyl Flooring Buyer's Guide: Waterproof Performance Meets Historic Design

When shopping for new flooring, discerning consumers often face a difficult choice: sacrifice durability for the warmth of hardwood, or settle for a synthetic look to get waterproof performance. Masland, a brand synonymous with quality since 1866, resolves this dilemma with its TRUCOR® Luxury Vinyl Flooring collection. As the self-proclaimed "Founders of Floor Fashion," Masland combines over 150 years of design heritage with modern rigid core technology to create floors that are as resilient as they are beautiful.

Quality and Craftsmanship: Engineered for Real Life

Masland’s commitment to quality goes beyond surface aesthetics. TRUCOR® floors are engineered using advanced composite materials designed to withstand the rigors of active households. The collection is defined by its rigid core construction, which provides superior stability compared to traditional flexible vinyl.

• Rigid Core Technology: Whether you choose the Stone Plastic Composite (SPC) or Wood Plastic Composite (WPC) options, these floors are built to resist indentation and wear. The cores are 100% waterproof, meaning they will not swell, buckle, or lose integrity even if exposed to water in bathrooms, kitchens, or laundry rooms.
• TruWear™ Protection: Every plank is finished with a proprietary TruWear™ acrylic coating. This advanced wear layer acts as a tough shield against pet claws, scuff marks, and daily foot traffic, ensuring the floor maintains its "just installed" look for years.
• Warranty Assurance: Masland stands behind its craftsmanship with robust warranties, reflecting confidence in the product's long-term performance in both residential and light commercial settings.

Design and Aesthetics: The "Founders of Floor Fashion" Difference

Masland distinguishes itself from competitors through its obsession with visual authenticity. TRUCOR® is not just about covering a floor; it is about bringing the character of natural materials into your home without the maintenance.

• Authentic Visuals: Using high-definition digital imaging, TRUCOR® replicates the graining, color variation, and texture of genuine hardwood and natural stone. The collection spans from the rustic charm of reclaimed timber to the clean, sophisticated lines of European white oak.
• Architectural Details: Many collections feature Embossed-in-Register (EIR) technology, where the texture on the surface perfectly matches the wood grain image underneath. Additionally, painted bevels provide distinct definition between planks, eliminating the artificial "sheet vinyl" look and creating the convincing appearance of individual hardwood boards.
• Expansive Formats: For those seeking a dramatic design statement, the TRUCOR® Prime Pinnacle collection offers industry-leading plank sizes up to 12 inches wide and 90 inches long. These grand dimensions minimize seams and create a luxurious, seamless flow in open-concept spaces.

Sustainability and Environmental Responsibility

Modern homeowners are increasingly conscious of the materials they bring into their living spaces. Masland addresses these concerns through responsible manufacturing and product safety.

• Green Label Plus Certified: TRUCOR® flooring products carry the CRI Green Label Plus certification. This ensures they meet the most stringent industry standards for low VOC (Volatile Organic Compound) emissions, contributing to healthier indoor air quality for your family and pets.
• Sustainable Durability: By engineering a product that resists water damage and wear, Masland reduces the need for frequent replacement, thereby minimizing waste over the lifecycle of the home.

Product Range and Options

Masland offers a diverse array of TRUCOR® products tailored to different needs and environments:

TRUCOR® Prime WPC (Wood Plastic Composite)

The "Prime" line features an aerated core that makes the plank lighter, thicker, and softer underfoot. It is an excellent insulator, providing warmth and sound absorption. This is the ideal choice for bedrooms, second-floor installations, and living areas where comfort is a priority.

TRUCOR® SPC (Stone Plastic Composite)

The SPC line features a solid limestone-based core that is dense and virtually indestructible regarding impact. It is the best option for unheated sunrooms, three-season rooms, and mudrooms where temperature fluctuations and heavy usage are expected. The collection also includes TRUCOR® Tile, offering realistic slate, travertine, and marble visuals.

Care and Maintenance

One of the primary advantages of TRUCOR® is its low-maintenance profile, designed to liberate homeowners from the chores associated with real wood or stone.

• Simple Cleaning: Routine maintenance requires only sweeping or vacuuming (without a beater bar) to remove grit. For deeper cleaning, a damp mop with a pH-neutral vinyl floor cleaner is sufficient.
• No Waxing Required: Thanks to the TruWear™ coating, these floors never need sanding, refinishing, or waxing.
• Spill Protection: While the floor is waterproof, it is always recommended to wipe up spills promptly to prevent slip hazards and maintain a pristine surface.

Customer Satisfaction

Homeowners frequently praise TRUCOR® for its "life-proof" qualities. The ability to install a consistent wood look throughout the entire home—including wet areas like bathrooms—is a recurring highlight in user feedback. The ease of the floating installation system also makes it a favorite for renovations, as it can often be installed directly over existing hard surfaces, saving time and demolition costs.

Where to Buy

To ensure you receive authentic product and valid warranty support, Masland TRUCOR® Luxury Vinyl Flooring should be purchased through authorized Masland dealers. These specialty retailers can provide expert advice, samples, and professional installation services. You can locate a dealer near you by visiting the "Find a Retailer" section on the official Masland Carpets website.

Conclusion

Masland’s TRUCOR® Luxury Vinyl Flooring represents the perfect synthesis of heritage design and modern engineering. By choosing TRUCOR®, you are investing in a floor that offers the stunning visuals of the natural world, the waterproof resilience of rigid core technology, and the peace of mind that comes from a brand with over a century of experience. Whether you need the acoustic comfort of TRUCOR® Prime for your master suite or the rugged durability of TRUCOR® SPC for your busy kitchen, Masland provides a sustainable, stylish solution that is ready for whatever life throws at it.

Disclaimer: This article is for informational purposes only and does not serve as an endorsement or a review of the brand. Always conduct your research and consult professionals before making any purchasing decisions.