CarpetsPlus COLORTILE - Engineered Hardwood

Superior Durability and Natural Aesthetics: A Consumer Guide to CarpetsPlus COLORTILE Engineered Hardwood

Introduction to CarpetsPlus COLORTILE: A Legacy of Excellence

For over 60 years, COLORTILE has been one of the most recognized names in the American flooring industry. In 1996, CarpetsPlus was established with a mission to combine the personalized service of local, independent retailers with the massive buying power of a national network. Since the acquisition of COLORTILE in 2002, CarpetsPlus COLORTILE has become a premier destination for high-quality engineered hardwood, known for bringing cutting-edge technology and "big brand" value to local showrooms across the country. Their reputation is built on reliability, people-first service, and a constant drive toward innovation.

Quality and Craftsmanship: Engineered for Longevity

Each plank of CarpetsPlus COLORTILE engineered hardwood is a testament to precision manufacturing. Unlike solid wood, which is cut from a single piece of timber, engineered hardwood utilizes a Cross-Ply construction method. This involves stacking 3, 5, or 7 thin sheets of 100% real wood in opposite directions and bonding them under high pressure. This structural lattice prevents the planks from warping or shrinking—even in environments where traditional wood might fail. Every product is finished with up to 10 layers of UV-cured polyurethane, ensuring a resilient surface that showcases the wood's natural grain while providing professional-grade protection.

Design and Aesthetics: A Curated Collection for Every Home

CarpetsPlus COLORTILE caters to diverse tastes through their exclusive Perfect Home® and Destination Boutique collections. Whether you are looking for the rustic, character-filled grain of Hickory, the classic reliability of Oak, or the sleek, uniform look of Maple and Ash, their portfolio offers a solution. Homeowners can choose from a variety of visual effects, including:

• Wire-Brushed Textures: Perfect for masking minor scratches and adding a tactile dimension.
• Wide-Plank Formats: On-trend designs that minimize visual seams and make rooms appear more expansive.
• Customized Edges: Choose from Square Edges for a seamless, furniture-like finish or Micro-Beveled Edges to emphasize individual plank character.

Sustainability and Environmental Responsibility

Environmental stewardship is a core value at CarpetsPlus COLORTILE. In 2007, they were the first major flooring group to launch EcoChoice®, a brand specifically dedicated to environmentally friendly products. Their engineered hardwood is a sustainable choice because it utilizes fewer slow-growing trees than solid hardwood, maximizing the yield of precious timber. Additionally, many of their collections are Made in America, reducing the carbon footprint associated with international shipping. By prioritizing low-VOC finishes, the brand ensures that your new floors contribute to healthier indoor air quality for your family.

Exclusive Technologies: Innovation You Can Trust

What truly sets CarpetsPlus COLORTILE apart are their trademarked technologies designed to handle the challenges of modern life:

• NatureMark® with WetProtect®: A waterproof system that features watertight joints and a Hydroseal finish, trapping moisture on the surface to protect both your floor and your subfloor.
• EverLast® Hardwood Protection: A revolutionary treatment that makes wood four times more resistant to dents and scratches, backed by a 30-year appearance guarantee.
• EasyClean® Technology: An enhanced lacquer that resists soil buildup and stains, keeping the wood grain clear and vibrant with minimal effort.

Customer Satisfaction: Real-World Performance

Homeowners consistently praise CarpetsPlus COLORTILE for their "white-glove" service and installation expertise. Customers like Cindy Cummins and Leilani Tautolo have highlighted the brand's ability to provide creative support and expedited service for urgent home projects. Professionals and homeowners alike note that the final result often exceeds expectations, frequently coming in at a better value than big-box competitors while offering superior product knowledge and local accountability.

Care and Maintenance for Lasting Beauty

Maintaining your engineered hardwood is straightforward if you follow these manufacturer-recommended tips:

• Daily Protection: Use a microfiber dust mop or a vacuum with the beater bar turned OFF to prevent abrasive grit from scratching the finish.
• Manage Moisture: While NatureMark floors are waterproof, spills on standard hardwood should be blotted up immediately. Never use steam mops or excessive water.
• Avoid Harsh Chemicals: Use only pH-neutral, manufacturer-approved wood cleaners. Avoid wax, oil soaps, or "mop and shine" products, as they can create a dull film over time.
• Preventative Measures: Place felt protectors under furniture legs and use breathable mats at all exterior entrances to trap dirt and debris.

Where to Buy: Your Local Flooring Expert

CarpetsPlus COLORTILE products are available exclusively through an authorized network of locally owned and operated showrooms. You can use the Store Locator on the official website to find the dealer nearest you. These local experts provide personalized consultations and the PerfectVue Visualizer tool, allowing you to see how your chosen floor will look in your actual home before you purchase.

Conclusion: The Smart Choice for Your Next Project

CarpetsPlus COLORTILE engineered hardwood offers a rare combination of 100% natural beauty and high-tech resilience. With industry-leading warranties, waterproof NatureMark technology, and a commitment to sustainable American manufacturing, it is a premier choice for shoppers who refuse to compromise on style or substance. By partnering with a local dealer, you gain access to national-level innovation backed by hometown service—making your floor a valuable investment for decades to come.

Disclaimer: This article is for informational purposes only and does not serve as an endorsement or a review of the brand. Always conduct your research and consult professionals before making any purchasing decisions.