Homerwood® Flooring: A Shopper’s Guide to American Premium Hardwood

Introduction to Homerwood® Premium Hardwood Flooring

In a marketplace filled with mass-produced flooring, Homerwood® Premium Hardwood Flooring represents a return to authenticity. Founded in 1984 in Titusville, Pennsylvania, the company built its reputation on a simple but powerful philosophy: the true beauty of a tree lies in its unique "fingerprints." Now a premium brand under the AHF Products umbrella, Homerwood continues to craft floors that celebrate the natural history of Appalachian timber rather than hiding it.

For the discerning shopper, Homerwood offers a blend of art and engineering. These are not just floorboards; they are distinct design elements that bring the warmth, texture, and story of American hardwood into your home.

Quality and Craftsmanship: The "Simplicity" of Excellence

Homerwood’s commitment to quality is best exemplified in its flagship Simplicity® Collection. Unlike standard flooring that is often cut into short, uniform strips, Homerwood planks are crafted to impress:

• Engineered Construction: Each plank features a 1/2-inch thick engineered construction, providing superior stability against temperature changes and humidity compared to solid wood.
• Long Plank Format: To create a sense of luxury and flow, Homerwood provides random-length planks that reach up to 96 inches—significantly longer than industry averages.
• 50-Year Warranty: The brand backs its craftsmanship with a substantial 50-Year Residential Warranty, offering you peace of mind that your investment is protected for decades.

Design and Aesthetics: From Rustic to Refined

Whether your home style is "Modern Farmhouse" or "Sleek Contemporary," Homerwood has a visual grade to match. The brand has been recognized with industry accolades, including multiple ADEX Awards (Awards for Design Excellence), for its innovative finishes and textures.

Shoppers can choose between two primary visual personalities:

1. Character Grade (Hickory): This style embraces the "perfectly imperfect." It features open knots, mineral streaks, and dramatic grain patterns that tell the story of the tree. It is ideal for adding warmth and texture to a room.
2. Prime Grade (White Oak): For a cleaner, more uniform look, Prime Grade limits the natural markings. This offers a sophisticated, quiet backdrop perfect for minimalist or modern interiors.

Both styles feature trending matte finishes in colors like Natural, Umber, and Mink, ensuring your floor looks current and hides micro-scratches better than high-gloss alternatives.

Sustainability and Environmental Responsibility

When you choose Homerwood, you are making an eco-conscious choice. The company’s "Appalachian Hardwood" sourcing means the timber comes from one of the most sustainably managed forest regions in the world. By sourcing locally, they reduce the carbon footprint associated with transportation.

Furthermore, Homerwood prioritizes the health of your home environment. Their floors are FloorScore® Certified, ensuring they meet strict standards for indoor air quality and low chemical emissions (VOCs). This makes them a safe choice for households with children, pets, or allergy sufferers.

Care and Maintenance: Keeping Your Floors Beautiful

Maintaining the premium look of Homerwood floors is straightforward if you follow the "Golden Rules" of hardwood care:

• The Right Cleaner: As an AHF Products brand, it is highly recommended to use Bruce® Hardwood & Laminate Floor Cleaner for regular cleaning. Avoid wax-based cleaners, oil soaps, or harsh detergents, as these can dull the finish over time.
• No Wet Mops: Never use a steam mop or soaking wet mop. Water is wood’s enemy. A damp microfiber cloth is all you need for spills.
• Humidity Control: Wood breathes. To prevent gaps or cupping, aim to keep your home’s humidity levels between 30% and 50%.
• Furniture Protection: Use felt pads under furniture legs to prevent heavy pieces from gouging the wood surface.

Where to Buy

Homerwood is a premium product typically sold through dedicated flooring specialty stores rather than big-box home centers. To find a showroom where you can see and feel the samples in person, use the "Where to Buy" locator on the official Homerwood website. You may also find select collections at authorized online retailers or the Flooring Factory Store.

Conclusion

Homerwood® Premium Hardwood Flooring offers a unique proposition for the modern homeowner: the rugged, authentic soul of American timber combined with the reliability of modern engineering. With its ADEX award-winning designs, commitment to sustainable Appalachian sourcing, and a robust 50-year warranty, it is more than just a floor—it is a foundation for your home’s design story. If you are looking for a floor that balances durability with high-end aesthetics, Homerwood is a choice worth walking on.

Disclaimer: This article is for informational purposes only and does not serve as an endorsement or a review of the brand. Always conduct your research and consult professionals before making any purchasing decisions.

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