Nourison Area Rugs

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About Nourison Area Rugs

Nourison Area RugsNourison Area Rugs

The Artistic Craftsmanship Behind Nourison Area Rugs


In the world of home décor, few names stand out like Nourison. A titan in the rug industry, Nourison has carved a niche for itself with its exceptional design, quality craftsmanship, and luxurious materials. Their area rugs are more than just a piece of home furnishing; they are works of art that elevate any living space. This article delves into the intricate world of Nourison area rugs, exploring their history, craftsmanship, and why they remain an enduring choice for homeowners.

The Genesis of Nourison

Founded in 1980 by brothers Alex, Stephen, and Paul Peykar, Nourison initially specialized in importing fine oriental rugs from Persia. However, it wasn't long before the brothers' entrepreneurial vision took the brand in a new direction, diversifying into original designs and production. Today, Nourison is a global name, known for its exquisite area rugs that blend traditional aesthetics with modern sensibilities.

Material Matters

Nourison sources top-notch materials for their rugs, including luxurious wool, silk, and durable synthetics. This ensures longevity and comfort, as well as a rich palette for artistic expression. Natural fibers like wool are lauded for their resilience and ability to hold vibrant dyes, thereby capturing intricate designs with clarity and brilliance.


The artisanship that goes into a Nourison rug is unparalleled. From intricate weaving techniques to hand-tufting, the company employs seasoned artisans who bring years, if not decades, of experience to the loom. Hand-knotted rugs can take several months to complete, each piece reflecting the immense skill and attention to detail invested by its creator.

Design Philosophy

Nourison's design ethos is a blend of tradition and innovation. While they pay homage to age-old motifs and patterns, their collections often feature a contemporary twist, making them apt for a variety of interior styles. Whether you're looking for a classical Persian-inspired rug or a bold, modernist piece, Nourison’s catalog is likely to have something that resonates with your aesthetic sensibilities.


Nourison rugs are not limited to any specific room or setting. They can be the centerpiece of a living room, add warmth to a bedroom, or even bring sophistication to outdoor spaces. Their durability and variety of sizes make them adaptable to various uses, enhancing their appeal to a wide range of consumers.

Ethical Production

In an age where sustainability and ethical production are of growing concern, Nourison takes steps to ensure that their manufacturing processes adhere to responsible practices. Their commitment to quality extends to the well-being of the artisans involved in production, as well as to minimizing their environmental footprint.


Nourison has built its reputation on a cornerstone of quality, artisanship, and design. Their area rugs are more than just decorative accessories; they're a testament to human creativity and skill. With a broad range of styles, materials, and sizes, Nourison offers something for every home, making them an enduring favorite in the world of home décor.

Disclaimer: This article is for informational purposes only and does not serve as an endorsement or a review of the brand. Always conduct your research and consult professionals before making any purchasing decisions.

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