| ...ed the competition. from impactful package
designs to compelling displays and promotions, dap stands out in the important
retail sector where thousands of products vie for attention.
powerful advertising and publicity campaigns stimulate high consumer awareness
and interest in key dap products. media interviews and coverage on national
television and in newspapers and magazines give co... |
| ...le time promoting the
quality of their materials. after all, flake-core raised panels, flake ends, and
flake hanging rails leave alot to be desired.
instead, they promote their "free extras." like advertising co-ops.
free literature. and impressive cartons with multicolored logos. in other words,
they're selling you slick marketing extras. extras that cost you money. and
quality.
at jim bis... |
| ...
since 2003 the company has marketed its 27 former window and door
brands under the jeld-wen brand, and its reputation for reliable products and
customer service is spreading through marketing, advertising and satisfied
customers... |
| ...to pops of color.
"we know kitchen cabinetry is an ever-evolving dynamic, but we also believe
certain trends are more constant and everlasting," said angela o'neill, director
of marketing and advertising at wellborn cabinet. "we trust consumers and we
believe they have spoken and have spoken very loudly in regard to painted
cabinetry."
the current styling trend, reflected in wellbor... |
| ...adapt to the latest trends: case studies,
industry research and a peer-to-peer network with other dealers.
• consumer promotions that attract consumers and close sales: pop kits and
customizable advertising to drive traffic during national sales.
• marketing funds and discounts to save money: accrue funds on qualified mohawk
hard and soft products to use for merchandising samples and marke... |
| ...to pops of color.
"we know kitchen cabinetry is an ever-evolving dynamic, but we also believe
certain trends are more constant and everlasting," said angela o'neill, director
of marketing and advertising at wellborn cabinet. "we trust consumers and we
believe they have spoken and have spoken very loudly in regard to painted
cabinetry."
the current styling trend, reflected in wellbor... |
| ...abels, which are not regulated and may contain misleading information designed to downplay a product's true impact. the federal trade commission created the green guides to set standards for truth in advertising; however, there is broad scope and consumers may still need to do some research to understand why a package has a green message on its label.
ultimately, it's important to consider all... |
| ...e brand position of mohawk aligned retailers.
mohawk’s national spring sale, “colors of spring,” is a favorite among many of the top flooring retailers in the nation, many of whom create their own advertising programs to complement mohawk’s national effort. many stores see double-digit percentage increases in sales during this period.
mohawk floorscapes and mohawk colorcenter retailers are i... |
| ... choices in each category including shaw’s anso nylon and epic hardwood products.
along with products, shaw will introduce a full marketing program in support of the launch. hgtv will also execute advertising and public relations activities to support the program.
kathy young, shaw’s director of marketing, said the hgtv line, which will be available this spring, will be offered to shaw retai... |