Artistic Finishes is launching their “Beginnings” campaign under the theme “The finish is just the beginning”. This latest marketing initiative will be a 2-3 year program reenergizing the distribution partner and bringing a new consumer-focused element to their entire marketing program. “We’ve added a lifestyle component to our marketing efforts to make an emotional connection with the end user and which elevates the Artistic brand to be requested by name ”, said Tom Leach, President of Artistic Finishes. “We wanted to provide a well rounded, industry leading image that increases Artistic’s value as a business partner and helps to drive new and incremental sales to our distribution base.” Leach said. Components of the “Beginnings” program start with a suite of distributor programs which will benefit small to large distributors with meaningful programs to help improve their business. These include both new and updated incentives and rewards which grow with the distributor. Traditional marketing programs have also gone through a makeover with an updated and improved website, numerous technical developments in web-based and EDI ordering connectivity, and refreshed marketing materials. “By updating our complete marketing package today, we are not only investing in the future of Artistic and its distribution customer base, we are making a significant long term commitment to our business model and the industry as a whole”, Leach said. Artistic Finishes manufactures hardwood moldings, stair treads & risers, and vents in its U.S. manufacturing facility located in St. Paul, Minnesota. Artistic is actively seeking distribution partners throughout the United States and Canada. Interested parties should contact Artistic at 1-888-783-0374 or go to www.artfinishes.com .