News

Reverse
A gold level certification signifies that this collection achieves even more rigorous performance standards for material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness.

Color Blox 2.0
Featuring bright playfulness grounded in nature’s roots, our Color Blox 2.0 porcelain tile collection is a new generation of our longtime favorite collection, Color Blox. With a concrete-inspired look, this new line brings a modern sensibility with warmer, on-trend neutrals, as well as fresh blues and greens.

Shades 2.0 Collection
Offering a palette of 13 sophisticated hues is a modern take on must-have neutrals, Shades 2.0 covers the gamut from cool to warm, light to dark.

Pet-Friendly Carpet
PetProtect® design make use of different cut and loop effects to lend a modern edge to a reflection of a centuries-old practice. This pattern comes in 12 captivating tones.

Pietra Divina
Pietra Divina™ sets a heavenly standard for natural stone. Three exquisite marbles feature a color palette that includes white with grey veining, white with warm gold movement, and a marvelous black with delicate white accents.

COREtec Plus HD
Choose from hundreds of beautiful Luxury Vinyl Planks and engineered wood and stone floors to get the look that perfectly expresses what makes you, you.

Transio Glazed Porcelain
Transio™ celebrates tradition by honoring the classic look of wood in a modern color palette. Four colors give you the choice of time-honored browns and a contemporary light beige and grey.

Enlite Porcelain Tile
Sooth your soul and awaken your senses with tranquil design. Finding beauty in the passing of time, Enlite™ embraces the calming effect of organic, natural stone visuals in a harmonious color palette.

Multiplier Mosaic Tile Collection
This versatile mosaic tile collection provides traditional sizes and colors for easy floor and wall installations at a value price. With three essential colors and three fun shapes, the Multiplier collection expands design possibilities for commercial and residential spaces.

Sweet Memories Collection
The Sweet Memories Collection, a floor with character. Our exclusive manufacturing processes create floors with all the charms of yesteryear. Color variations, knots, cracks, and other natural characteristics give this collection an authentic appearance.

Pet-Friendly COREtec Advanced+
COREtec is the preferred waterproof brand, with customers and consumers alike, and promises 100 percent waterproof, petproof and kidproof performance.Ultra-realistic looks. Ultra-scratch protection. Get a floor you love and a floor that lasts, designed to stand up to whatever the day throws its way.

Theorem 2.5mm LVT
Spark curiosity and collaboration in the next generation of doers, thinkers, influencers and connectors with a carefully curated palette of color and pattern. Theorem is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.

Exchange 2.5mm LVT
Invigorate and inspire with soft pastels and rich, saturated tones that complement a visual texture designed to add depth and interest. Exchange is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.

DEFEND™ Powered by MICROBAN®
DEFEND™ powered by Microban® is a distinct product line of high-performance porcelain antimicrobial floor, wall and mosaic tiles, continuously fighting the growth of up to 99% of bacteria on the surface.

Sports Multi-Function Flooring
The locker room is connected to the weight room which is down the hall from the gym which can also be the cafeteria. Our multi-function flooring solutions work under all kinds of activities. Rubber and vinyl solutions that come in an array of colors, patterns, textures and thicknesses.

Basement Flooring Guide
For many homeowners, the basement isn't just for storage. It's the family room, the play room, the home gym — a frequently enjoyed living space that deserves attention to great design, just like the rest of the house.

Famed
Prominent in charm and remarkable durability – Famed™ features proprietary Microban® Technology, an antimicrobial protection that does not wash off or wear away. Designed to promote cleaner spaces for your floor, wall and mosaic tile.

Which Carpet is Best for Pets?
Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.

SmartStrand
When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.

SolidTech Plus
Designed for Any Room, Any Climate
SolidTech Plus is 100% waterproof, easy to clean, stain resistant, and comes with a no gap guarantee. And no matter what kind of pets you have in your home, SolidTech Plus can handle them thanks to our unique All Pet Plus Protection warranty, covering all pets, all accidents, all the time – plus scratch protection.

Local Reserve SPC
Patcraft thought through attributes including durability, cleanability and quality and how they all work together to provide Local Reserve a balanced solution that, in the end, meets a market need with top to core performance.

LUXE Plank Value
Luxe Plank ® Value luxury vinyl tile is an affordable way to achieve the stylish look of authentic hardwood or natural stone. Scratch and water resistance allow you to simulate natural materials in high moisture areas, including bathrooms, kitchens and laundry rooms.

RevoTile
This true floating floor is made with real porcelain tile in ultra-realistic wood, stone, marble, and concrete looks.

DreamVille Collection
A collection that evokes towns where you can go to relax and recharge with natural-looking floors paired with a matte finish. The Dreamville collection, features highly textured floors and rich, natural character woods. The collection comes in Engineered technology with DuraMatt X finish.

Portugal Porcelain Stone Collection
Inspired by Portuguese Atlantic Dark limestone, Portugal porcelain stone collection is graced with natural beauty found only in the Mediterranean. The look of the limestone captured in this line is different from others of its kind, featuring a subtle, organic surface that delivers a sophisticated, tactile elegance.

































