Carpeting

Shop at Flawless Flooring in New Berlin, WI. We offer a vast selection of carpet consisting of various textures, colors, and styles. With so many options, you are sure to find the right carpet to solidify your home's interior and reflect your personal tastes.We are the Carpeting Experts in New Berlin - Sales, Service, Installation.

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Laminate Flooring

Shop at Flawless Flooring in New Berlin, WI. Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Laminate Flooring Experts in New Berlin - Sales, Service, Installation.

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LVT/LVP

Shop at Flawless Flooring in New Berlin, WI. Explore why Luxury Vinyl Flooring is the top choice for interior designers. Learn how it balances style, durability, and practicality to enhance any space.We are the LVT/LVP Experts in New Berlin - Sales, Service, Installation.

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Vinyl/Resilient

Shop at Flawless Flooring in New Berlin, WI. Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Vinyl/Resilient Experts in New Berlin - Sales, Service, Installation.

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Wood Flooring

Shop at Flawless Flooring in New Berlin, WI. Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Wood Flooring Experts in New Berlin - Sales, Service, Installation.

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What's New

The Kashmere Collection
The Kashmere Collection

The Kashmere Collection: Boasting unique patterns and colorations, Kashmere exemplifies lasting quality and ease of cleaning, hallmarks of Karastan's reputation for luxurious carpets and gorgeous living spaces....

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Natural World
Natural World

Natural World from TimberTru Flooring offers true-to-life looks with outstanding performance. Incredibly realistic visuals perfectly mimic the fine detail and texture found in authentic hardwood in a wide range of colors and textures to suit any taste....

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LifeSeal Reserve
LifeSeal Reserve

LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style....

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Dogwood® Densified Wood Flooring
Dogwood® Densified Wood Flooring

Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony....

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Mute Step collection
Mute Step collection

Something special happens when you pair authentic hardwood beauty with attached acoustic padding. This IXPE cushion lining each plank improves sound insulation and provides for quieter steps and more comfortable rooms....

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Latitude Forest Park
Latitude Forest Park

Forest Park, the latest addition to the Latitude Collection® is a 7.5" wide plank, sliced face Hickory with extra long lengths up to 83". Forest Park comes in 4 hand-stained colors with subtle wire brushing that accentuate the warmth and color variation that can only be found in a hickory floor....

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Kodiak
Kodiak

Unapologetically rustic best describes Kodiak. The hand stained and hand scraped finish creates a warm, rich visual that lends itself perfectly to the modern farmhouse vibe that continues in popularity....

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Rustic Revival
Rustic Revival

Rustic Revival will rejuvenate any décor with a new look. A tonal assortment that incorporates four yarns creates a great visual in any room. The 16-color palette is natural and compelling. Its soft comfort and easy care are irresistible....

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ADURA®Flex
ADURA®Flex

ADURA®Flex is a traditional glue down LVT floor which is perfect when you don't want any transition strips from room to room. It's also a great option for homes with open floor plans and with seniors or those with special needs. ...

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Room Ideas

Featured Articles

Ultimate Guide to Vinyl Sheet Flooring
Ultimate Guide to Vinyl Sheet Flooring

As the leader in vinyl flooring, Mannington has put together a guide that details everything you need to know about vinyl sheet flooring. Discover which luxury vinyl sheet or resilient floor is right for you.

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Wood-Look Vinyl Flooring
Wood-Look Vinyl Flooring

There's a lot to love about hardwood flooring, but there may be times when vinyl is the best fit. Read about why wood-look vinyl flooring may be the right choice for your project — and what kinds of options you have if you decide to go this route.

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Wool Carpets: The Best Carpets for Allergies
Wool Carpets: The Best Carpets for Allergies

If you’re one of the nearly 30% of adults or 40% of children in the U.S. who lives with allergies, you don’t need a doctor telling you how the war against allergens is an everyday, uphill battle. Allergens are everywhere around the house – embedded in fabric, airborne in dust and lying in wait on hard surfaces.

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Kitchen Flooring Guide
Kitchen Flooring Guide

The kitchen is the hub of your home, where you cook meals and gather for parties. Kitchen floors must withstand frequent foot traffic, dropped dishes and utensils, and spills galore. But because it’s a room you'll likely spend a lot of time in, it must also indulge your craving for great style.

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Vinyl Flooring That Looks Like Stone
Vinyl Flooring That Looks Like Stone

Imagine the look of natural stone: the captivating mosaic shapes, the delicate veining and the gorgeous blend of organic colors and clefts. You can enjoy the beauty of materials like slate, travertine and quartz, artfully captured in stone-look vinyl flooring.

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Decorating Walls with Flooring
Decorating Walls with Flooring

Wood on the walls was a popular mid-century decorating trend, and, like many looks of that time, it's recently re-emerged, new and improved. Discover how you can transform a room from top to bottom with the enduring beauty and durability of Armstrong products — on your walls.

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About Engineered Hardwood
About Engineered Hardwood

Engineered Hardwood flooring is real wood from top to bottom that’s normally made using multiple wood veneers or slats of wood glued together at opposing directions. The word “engineered” just refers to the way in which it’s made. There are many benefits to choosing an engineered product over a solid product–in fact.

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Ultimate Guide to Laminate Flooring
Ultimate Guide to Laminate Flooring

As the leader in flooring, Mannington has put together a guide that details everything you need to know about the laminate flooring options on the market. From an overview on the different options available, to benefits, misconceptions and cleaning tips, take the confusion out of floor shopping by reading this handy guide.

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7 Reasons Why Vinyl Plank is Better Than Ceramic Tile
7 Reasons Why Vinyl Plank is Better Than Ceramic Tile

Vinyl planks are taking over the flooring industry, and for good reason! As technology advances, so does the way the flooring we install in our homes is engineered. If you’re weighing the pros and cons of both options, here are 7 reasons why vinyl plank is a better choice than ceramic tile:

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Why Choose Waterproof Vinyl Plank Flooring
Why Choose Waterproof Vinyl Plank Flooring

When it comes to waterproof flooring, vinyl plank floors are the most popular choice on the market today. Waterproof vinyl planks are available in a variety of colors, styles, and formats, making it easy for homeowners to incorporate this type of flooring into their home. You can find styles that mimic stone, tile, hardwood, marble or concrete flooring, providing you the appearance of a high-style flooring with the durability and added benefit of being waterproof.

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Updated Brands

Wood Flooring

Mohawk SolidWood Floors

Take a Shine to Natural Wood

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Mohawk Luxury Vinyl Flooring - New Berlin WI

Mohawk Luxury Vinyl Flooring

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Karastan® Laminated Wood Flooring

Karastan® Laminated Wood Flooring combines nearly a century of luxury design heritage with advanced waterproof performance. Featuring BelleLuxe™ Waterproof Wood with Signature Technology™, it offers architects and designers hyper-realistic visuals, AC4 durability, and eco-friendly construction for high-end residential and light commercial projects. More


Appalachian Flooring

We produce some of the finest Canadian made prefinished solid hardwood flooring and engineered hardwood flooring on the market. More


DreamWeaver® Carpet

Dream Weaver® is Engineered Floors’ retail carpet brand. Made with PureColor® technology, Dream Weaver carpet is infused with color, instead of dyed in it. Dream Weaver carpet fades less, resists stains more, and looks better longer than any other carpet. More


Hallmark® Hardwood Flooring

Our Hallmark Floors hardwood products combines the ageless beauty and craft of hardwood flooring with state-of-the-art manufacturing. We harvest materials in harmony with nature. Our wood floors are manufactured in a sustainable and responsible way. Great care is exercised in manufacturing to ensure a healthful living environment. We produce floors of unsurpassed quality that you will be delighted to call your own. Designed Beautifully for Durability and Sustainable…Hallmark Floors. More


Johnson Hardwood Rigid Core SPC

Johnson Hardwood SPC series combines innovative rigid core technology to create water-resistant and durable flooring with the beauty of aged reclaimed wood. From the rustics browns and the modest touch of grey, the charming visuals of Johnson Hardwood SPC is sure to make an everlasting impression for generations to come. More


Cali® Hardwood Flooring

Cali Bamboo offers real hardwood flooring from oak to maple, hickory, and bamboo to meet and exceed the needs of your home. Wood flooring features can include scratch resistance, water resistance, and easy cleaning. They are a durable solution for high traffic areas. More


Cali® LVP Flooring

Our luxury vinyl plank floor lines are remastered with the most realistic hardwood grain patterns and commercial-grade durability. With vinyl floors that are 100% waterproof, simple to install, and extra easy to clean, Cali Vinyl delivers industrial strength vinyl flooring in a luxury package. More


Helpful Links

Featured

Wood Flooring

Mohawk SolidWood Floors

Take a Shine to Natural Wood

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