What's New
LifeSeal Reserve
LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style....
Learn MoreDogwood® Densified Wood Flooring
Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony....
Learn MoreHydroBlok™ Waterproof Hardwood Flooring
HydroBlok™ has an innovative, 3-part system that protects against water damage. Top down moisture protection is guaranteed for up to 36 hours....
Learn MoreBarnwood Living
Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country....
Learn MoreRoom Ideas
Updated Brands
Hartco HydroBlok™ Waterproof Flooring
HydroBlok™ has an innovative, 3-part system that is 100% Waterproof and protects against water damage. It resists scratches, stains and indentations for a lifetime of beauty. This makes it the perfect choice for any room on any level of your home! More
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Hartco Everguard™ Rigid Core Flooring
The Everguard core construction provides greater impact resistance and dimensional stability for high traffic areas. It installs on any level, including three season rooms and rooms with direct sunlight. More
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Bruce® Rigid Core Flooring
Bruce LifeSeal Reserve reproduces the fine detail and authentic character found in natural hardwood, stone and marble. This carefully curated, resilient floor collection features a luxurious array of designs in muted textures and in wide widths. More
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Bruce® Hardwood Flooring
A trusted brand for over a century. Superior quality through exacting precision in the milling process and rigorous inspections featuring up to 75 quality checkpoints. A luxurious selection of design styles, colors, species, and specialty finishes. More
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