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Natural World
Natural World from TimberTru Flooring offers true-to-life looks with outstanding performance. Incredibly realistic visuals perfectly mimic the fine detail and texture found in authentic hardwood in a wide range of colors and textures to suit any taste....
Learn MoreLifeSeal Reserve
LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style....
Learn MoreDogwood® Densified Wood Flooring
Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony....
Learn MoreFinely Luxury Vinyl Tile
Finely Luxury Vinyl Tile from the Everlife Rigid Core (RC) Collection offers a palette of subtle grey tones and greiges that lend elegance to your space....
Learn MoreAkadia Luxury Vinyl Planks
Akadia Luxury Vinyl Planks from the Everlife Rigid Core Collection offer creamy neutral beige tones and delicate brown graining for understated elegance....
Learn MoreCyrus® Series vinyl plank flooring
The Cyrus® Series is a must-see luxury vinyl tile (LVT) with endless potential. Suitable for all grade levels, Cyrus® 100% waterproof wood-look vinyl plank flooring is protected with CrystaLux™— a wearlayer that protects against everyday scratches, spills, pet accidents, indentations, and sun damage...
Learn MoreRigid Core – XL Cyrus® Series
Worry-free flooring never looked so good. XL Cyrus®™ luxury vinyl tile (LVT) brings an authentic wood look to your space in a gorgeous large format 9x60” plank....
Learn MoreBarnwood Living
Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country....
Learn MoreRigid Core - Prescott Series
100% waterproof wood-look luxury vinyl tile (LVT), Prescott comes in several styles and colors—from soft subtle hues like cream and dove gray to handsome browns—and it’s protected with 20 mil commercial grade version of CrystaLux™, a wearlayer that protects against scratches, stains, and dents....
Learn MoreRoom Ideas
Featured Articles
Is Luxury Tile the Same as Linoleum Flooring?
Over the past few generations, the word “linoleum” has become so familiar that many people associate it with any type of manufactured floor covering. One of today’s hottest floor coverings is LVT — but, you may ask, isn’t that just another name for linoleum?
Learn MoreUpdated Brands
Bruce® Vinyl Sheet Flooring
Bruce® Vinyl Sheet Flooring (Modern Comfort) delivers waterproof, low-maintenance, wide-roll vinyl with realistic wood, stone, and mosaic visuals. Designed for architects, designers & facility managers—balancing aesthetics, durability, and sustainable design. More
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Bruce® Rigid Core Flooring
Bruce LifeSeal Reserve reproduces the fine detail and authentic character found in natural hardwood, stone and marble. This carefully curated, resilient floor collection features a luxurious array of designs in muted textures and in wide widths. More
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MSI Floor Tile
MSI is a leading nationwide distributor of flooring, countertop, wall tile and hardscaping products. More
MSI Luxury Vinyl Flooring
Kid-proof, pet-proof, and low-maintenance, MSI LVT is flush with on-trend wood looks. From busy homes to light commercial spaces, the lineup also features an easy-install locking system, a CrystaLux™ Wearlayer, and coordinating trim. More
Bruce® TimberTru™ Flooring
Bruce Laminate Flooring are precision engineered in a 4-ply construction that is fused together under tremendous heat and pressure to form a single plank of unprecedented strength and durability. More
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