Area Rugs

Shop at Premier Flooring in Rhinelander, WI. Our selection of area rugs offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Area Rugs Experts in Rhinelander - Sales, Service, Installation.

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Carpeting

Shop at Premier Flooring in Rhinelander, WI. We offer a vast selection of carpet consisting of various textures, colors, and styles. With so many options, you are sure to find the right carpet to solidify your home's interior and reflect your personal tastes.We are the Carpeting Experts in Rhinelander - Sales, Service, Installation.

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Ceramic/Porcelain

Shop at Premier Flooring in Rhinelander, WI. Our selection of ceramic tile flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Ceramic/Porcelain Experts in Rhinelander - Sales, Service, Installation.

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Laminate Flooring

Shop at Premier Flooring in Rhinelander, WI. Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Laminate Flooring Experts in Rhinelander - Sales, Service, Installation.

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LVT/LVP

Shop at Premier Flooring in Rhinelander, WI. Explore why Luxury Vinyl Flooring is the top choice for interior designers. Learn how it balances style, durability, and practicality to enhance any space.We are the LVT/LVP Experts in Rhinelander - Sales, Service, Installation.

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Natural Stone Floors

Shop at Premier Flooring in Rhinelander, WI. Natural stone has been popular for use on floors for centuries and for very good reason. Stone tile brings the colors and texture of nature to our homes and adds a quality and warmth to a room that's not possible with any other material.We are the Natural Stone Floors Experts in Rhinelander - Sales, Service, Installation.

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Vinyl/Resilient

Shop at Premier Flooring in Rhinelander, WI. Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Vinyl/Resilient Experts in Rhinelander - Sales, Service, Installation.

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Wood Flooring

Shop at Premier Flooring in Rhinelander, WI. Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Wood Flooring Experts in Rhinelander - Sales, Service, Installation.

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What's New

Mannington Commercial introduces Crafted Collection
Mannington Commercial introduces Crafted Collection

Mannington Commercial is excited to unveil its latest offering, the elegant and resilient Crafted carpet collection. Primed for modular layout, this collection marries modern aesthetics with unparalleled durability, making it the perfect choice for commercial interior spaces requiring a touch of gra...

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Peto II Broadloom
Peto II Broadloom

Peto II Broadloom Eco Solution Q® Nylon 26 oz/yd² | 10 Year Commercial Limited Warranty | GSA Approved Product...

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Treverksoul Collection
Treverksoul Collection

A wood-look porcelain stoneware collection with an aristocratic soul and a contemporary feel, offering a fresh, unconventional take on the exquisite elegance of antique parquet floors....

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Shaw Advantage System
Shaw Advantage System

Totally free from detectable VOC’s and troublesome odors, it allows immediate occupancy, reducing costly down-time. Perfect for use with vertical installation technology and modular carpet products....

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Welcome II Tile
Welcome II Tile

Welcome II Ecoworx® Tile, Pet Polyester, 49.0 oz/yd² | Lifetime Commercial Limited Warranty ...

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Blox Tile
Blox Tile

Blox Ecoworx® Tile, Eco Solution Q® Nylon, 24 oz/yd² | Lifetime Commercial Limited Warranty ...

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Peto II 20 Tile
Peto II 20 Tile

Peto II 20 Ecoworx® Tile, Eco Solution Q® Nylon, 20 oz/yd² | Lifetime Commercial Limited...

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Shaw Adhesives
Shaw Adhesives

We offer a variety of adhesive and epoxy products to maximize your floor's lifetime and beauty. Each adhesive we carry has a recommended use with specific product types....

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Marble Obsession
Marble Obsession

The pursuit of classic beauty and luxury is found within Marble Obsession™. This well-rounded series offers versatility through a mix of different shapes, sizes, and finishes—everything you need to create breathtaking spaces....

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Room Ideas

Featured Articles

Which Carpet is Best for Pets?
Which Carpet is Best for Pets?

Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.

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Ultimate Guide to Vinyl Sheet Flooring
Ultimate Guide to Vinyl Sheet Flooring

As the leader in vinyl flooring, Mannington has put together a guide that details everything you need to know about vinyl sheet flooring. Discover which luxury vinyl sheet or resilient floor is right for you.

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Bathroom Flooring Upgrades
Bathroom Flooring Upgrades

According to the 2020 U.S. Houzz & Home study, bathrooms were the 2nd most popular rooms for renovations among homeowners. As you’re spending more and more time at home these days, you may be considering a bathroom update as well. Whether your guest bathroom, master bathroom or both could use some refreshing, our durable and waterproof luxury vinyl offers plenty of versatility!

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Korlok Select vs Ceramic and Porcelain Tile
Korlok Select vs Ceramic and Porcelain Tile

We recently introduced 17 stone looks to our interlocking Korlok Select floating floor range. Like all Karndean Designfloors, these stones are waterproof, durable, kid and pet friendly, come with a lifetime residential warranty and feature original Karndean visuals! These visuals were developed from antique French cotta, Calacatta marble, slate, limestone and include Moorish stenciled tiles.

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Using Karndean to Create a Healthy and Hygienic Home
Using Karndean to Create a Healthy and Hygienic Home

The current pandemic has put a spotlight on the type of materials we bring into our homes. Ease of maintenance, the ability to harbor dirt and bacteria, and the overall environmental footprint are among the top concerns of homeowners in today’s climate.

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Tips from the Table: Purposefully Using Pattern
Tips from the Table: Purposefully Using Pattern

One of the best features of Karndean Designflooring luxury vinyl is its versatility, meaning if you can think of a unique layout or pattern there is a way to achieve it! You may be hesitant to use a patterned floor, but your floor is simply another surface to express your personality or style – like a kitchen backsplash or statement wallpaper. In the same way that you use these accents purposefully, the same rings true with patterned flooring.

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How Lighting Affects Your Flooring
How Lighting Affects Your Flooring

Lighting plays a huge role in how your flooring and other furnishings will look in your home. Just like color or paint, lighting impacts the overall feeling and mood of the space. Improper lighting can cause glare, eye strain and even headaches.

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Trend Alert: Japandi Style
Trend Alert: Japandi Style

If you consider yourself to be a minimalist when it comes to your home decor, a growing new trend known as Japandi will likely appeal to you. Asian interior design styles are perhaps most well-known for bringing calm and balance to a space (i.e. feng shui, zen), but another aspect of Japanese style, in particular, is wabi sabi – beauty in imperfection.

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About Engineered Hardwood
About Engineered Hardwood

Engineered Hardwood flooring is real wood from top to bottom that’s normally made using multiple wood veneers or slats of wood glued together at opposing directions. The word “engineered” just refers to the way in which it’s made. There are many benefits to choosing an engineered product over a solid product–in fact.

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Ultimate Guide to Laminate Flooring
Ultimate Guide to Laminate Flooring

As the leader in flooring, Mannington has put together a guide that details everything you need to know about the laminate flooring options on the market. From an overview on the different options available, to benefits, misconceptions and cleaning tips, take the confusion out of floor shopping by reading this handy guide.

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Updated Brands

Wood Flooring

Shaw Hardwood Flooring

Create a Beautiful Statement For Your Home.

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Johnsonite® Commerical Flooring - Rhinelander WI

Johnsonite® Commerical Flooring

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Marazzi® USA Natural Stone

Make a bold style statement with natural stone tile. Its high-heat resistant quality, makes it ideal for kitchen backsplashes and fireplace accent walls. Available in a variety of unique colors and shades. More


LATICRETE® SpectraLOCK™

SpectraLOCK grout offers affordable value and lasting beauty. It is highly stain resistant with vibrant and consistent color- no shading or mottling. Won't fade, crack or powder out. Easy to maintain- always cleanable to original color. More


Roberts® Flooring Products

Roberts is a leading manufacturer, marketer and distributor of a broad line of specialty tools and flooring related products for the home improvement and professional installer markets. A wholly owned division of Q.E.P., they market over 4,000 specialty tools and related products used primarily for surface preparation and installation of ceramic tile, carpet, laminate flooring, marble and masonry. More


Kathy Ireland™ Rugs

Kathy Ireland's rugs are beautiful, durable, machine-crafted of plush 100% polypropylene in a Wilton woven construction inspired by her travels all over the world. More


Nuheat®

NUHEAT invites you to throw away your slippers and begin to enjoy radiant floor-warming! More


Healthier Choice Carpet Cushion®

Our more environmentally friendly & functional mechanically frothed high density cushion products help create a more environmentally friendly indoor living environment. More

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Helpful Links

Featured

Wood Flooring

Shaw Hardwood Flooring

Create a Beautiful Statement For Your Home.

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