Why House of Carpets


Welcome to House of Carpets has the best selection
Best Selection

House of Carpets offers a broad selection of products, styles, and colors with trendsetting designs. If you have not yet visited our showroom in Beloit, you're missing out on our wide variety of at prices you can afford. Not only will you be surrounded by the most beautiful product options in Wisconsin, but our team of design experts will also be there to assist you in making the very best selection for your lifestyle and budget.

Hard Surface - Hard surface floor coverings, which are laminate flooring, wood flooring, ceramic, porcelain, natural stone floors, are popular floor coverings for living areas and halls since they can handle the wear and tear of a busy family. We offer multiple selections from top brands such as Shaw Laminate Flooring, Quick•Step Laminate Flooring, LW Mountain Hardwood Flooring , Viking Hardwood Flooring, Daltile® Tile, Shaw Tile Flooring, Florida Tile, MSI Tile, guaranteeing, you will find the carpet that best suits your lifestyle needs.

Carpeting - Carpeting is still a very popular form of floor coverings in bedrooms and on stairs. It comes in a vast variety of styles: traditional cut-pile, looped berber, and cut & loop patterns and designs. Replacing your carpet is an easy and affordable way to update your home or office space. We offer multiple selections from top brands such as Mohawk Carpet, Shaw Carpet, Cherokee Carpet Industries, Engineered Floors® Dwellings, guaranteeing you will find the carpet that best suits your lifestyle needs.

Ceramic & Porcelain Tile - With its variety of materials and colors, tile offers many possibilities for creating your vision for a room. Besides, tile is very durable and easy to maintain. Durable, easy to maintain, and water-resistant, tile flooring offers several advantages for use in practically any room in your home and even outdoors. Choose from: Daltile® Tile, Shaw Tile Flooring, Florida Tile, MSI Tile, and more.

Laminate Flooring - Offering the beautiful, authentic look of real wood, tile, or stone, easy-care laminates have emerged as one of today's most versatile flooring options. Laminate flooring is both sturdy and beautiful – flooring that resists fading, stains, scratches, and moisture. We carry some of the finest laminate flooring brands like: Shaw Laminate Flooring, Quick•Step Laminate Flooring, Mannington Charter Collection™, Mohawk RevWood Laminate , among others.

Hardwood - Hardwood flooring is prized for its color, grain, and lasting beauty. Hardwood flooring enhances virtually any decor style with its variety of finishes. Casual or formal, modern or classic, hardwood flooring is right at home in any home. Hardwood flooring requires minimal care to maintain its good looks. Vacuum regularly and wipe weekly with a damp mop. If you are looking for new hardwood flooring from LW Mountain Hardwood Flooring , Viking Hardwood Flooring, Shaw Hardwoods Flooring, Somerset Hardwood Flooring, call us. We have the best selection in Beloit, Wisconsin.

Luxury Vinyl Flooring - Luxury vinyl flooring provides an attractive and durable option for high traffic areas in your home. Today's luxury vinyl and waterproof flooring is one of the newest, most versatile, and high-performing flooring available. It offers the richness and texture of more expensive natural materials, such as hardwood, ceramic tile, and stone, without maxing out your budget. Choose from: Kraus Luxury Vinyl Floors, and more.


House of Carpets's Years of Service
Best Service
We have been one of the leading providers of full-service equipment/tools, flooring in Beloit, WI and surrounding areas for more than 59 years now. We are committed to providing the best service to meet your needs – satisfaction guaranteed. We are proud to stand behind any and all work that we do for you. You'll find a uncommon difference at House of Carpets. We listen and provide complete satisfaction until your installation is complete.

EQUIPMENT/TOOLS, FLOORING – it’s what we do best. Our company is known for providing our customers with the best products from the LEADING brands in home improvement. Because you deserve more than just any brand for your home or office! We don't sell a single product that we wouldn't have installed in our own home or office.

Aside from equipment/tools, flooring, we also offer installation and more.


House of Carpets Provides Expert Advice
Expert Product Advice

When it’s time to choose a product for your home, there are many things to consider. Whether you’re looking for a product perfect for active families or a product that stands up to moisture, knowing, and understanding the different products and attributes available can help you narrow down the selection. The experts at House of Carpets in Beloit can provide the information you need to understand the different types of materials and the installation process.

Flooring - No one type of flooring is ideal for every room, and inevitably, the floors in your home take a beating. It’s only a matter of time before they need to be replaced. Our flooring experts can help you understand the pros, cons, and costs of several popular types of flooring, as well as some ideas about where they can work best.

Brian Williams, Cody Williams, John Rutledge, Brian Beals, Chris Karonias, Ron Williams, Jacob Younke at their store in Beloit can help you choose the right products that match your decor, lifestyle and budget.

  • Professional Staff
  • Over 500 Rolls Instock
  • Courteous, Reliable Service
  • Cash and Carry Discounts
  • Buying Power
  • Financing Available
  • Hundreds of Colors & Styles
  • Factory Direct Pricing
  • Quality Installation
  • No Commission Relaxed shopping atmosphere
Ron Williams 61 Years experience. Dave Hanson 52 years experience. Brian Williams 46 years experience. John Rutledge 27 years experience. Brian Beals 20 years experience Cody Williams 16 years experience. Chris Karonias 6 Years Experience
We are one of Wisconsin's largest carpet stores stocking over 500 rolls of Carpet and Vinyl as well as over 50 pallets of WPC Waterproof flooring and LVP Luxury vinyl Plank and tile. We also stock hundreds of rolls of padding, and have hundreds of remnants instock as well! So why wait for your flooring when you can look see and feel it now! or even take it home with you today!
We have been serving the stateline area since 1966 "reliability earns loyalty" We have a none-commishioned sales force that is friendly and knowledgeable, and never pushy. You can come in and browse at any time and never be hounded by a salesman.
Our everyday low prices are almost unbeatable, and we promise that you will never pay too much! But if you are a do-it yourselfer or if you have your own installer you can save even more! with our cash and carry discount. Example: Berber Reg $11.99 Sq YD. Cash and carry at $8.99 Sq Yd. You save $$$ its that easy! Even special orders apply just ask before you order.
When we buy rolls we receive huge discounts from the mills, because we buy hundreds of yards at a time not just small quantities like the special order stores, then we pass the savings on to you! the customer.
we always have 6 months same as cash available, with approved credit, no down payment and no finance charge if paid in full by the end of 6 months. These programs run thru Wells Fargo and American General finance.
We have all the latest styles and colors from all of todays most popular mills and yarn manufactures.In the rare event you dont find just what your looking for instock you can look thru our thousands of special order samples and be sure to find that special color or style that you have been looking for.
No middle man means you save $$$$$$
All work is 100% guaranteed!!!!!
You wont be hounded by a pushy salesman on commission at House of Carpets. You come into a friendly relaxed atmosphere where you can browse around without being hassled.

Products We Carry

  • Adhesives
  • Area Rugs
  • Athletic Surfaces
  • Carpeting
  • Ceramic/Porcelain
  • Cushion/Padding
  • Fibers/Backing
  • Flooring Accessories
  • Installation Materials
  • Laminate Flooring
  • LVT/LVP
  • Mats/Runners
  • Paver/Quarry
  • Specialty Floors
  • Tools
  • Underlayment
  • Vinyl/Resilient
  • Walls
  • Wood Flooring

Products:


Adhesives, Below-Grade Adhesives, Carpet Adhesives, Ceramic Tile Adhesives, Ceramic Tile Exterior, Cove Base Adhesives, Cushion-Back Carpet Adhesives, Laminate Floor Adhesives, Linoleum Adhesives, Multi-Purpose Adhesives, Pad Adhesives, Releasable (Pressure Sensitive), Resilient Floors Adhesives, Seam Adhesives, Stair Tread & Nosing Adhesives, Tackless Strip Adhesives, Wood Adhesives, and more.


Brands:


Roberts® Flooring Products, and more.

Products:


Area Rugs, Modern / Contemporary Rugs, Natural Fiber Rugs, and more.


Brands:


Oriental Weavers Rugs, Rhody Rug, and more.

Products:


Axminster Carpet, Berber Carpet, Carpet Cove Base, Carpeting, Children/Juvenile Carpet, Commercial (Tufted), Commercial (Woven) Carpet, Commercial Carpet, Commercial Cut Pile, Commercial Cut Pile (Pattern), Commercial Cut Pile (Texture), Commercial Cut/Uncut, Commercial Cut/Uncut (Pattern), Commercial Cut/Uncut (Texture), Commercial Loop Pile, Commercial Loop Pile (Pattern), Commercial Loop Pile (Texture), Commercial Printed Carpet, Cushion Back Carpeting, Cut Pile Carpet, Modular Carpet Tile, Needlepunch Carpets, Patterned Carpet, Recycled Carpet, Residential Carpeting, Saxony (Plush) Carpet, Saxony (textured) Carpeting, Sculptured/Cut & Loop Carpet, Shag Carpet, Spike Resistant Carpet, Synthetic Turf, Wool Carpets, and more.


Brands:


{Carpeting, Caress Carpet by Shaw, DreamWeaver® Carpet , Engineered Floors® Dwellings, Lexmark Carpet Mills , Marquis Carpet, Mohawk Carpet, Mohawk Commercial Flooring, Oriental Weavers Hospitality, Pentz® Commercial Carpet, Phenix Carpet , Philadelphia™ Commercial Carpet, Queen Carpet, Shaw Carpet, Shaw Carpet Bellera Collection, Shaw ClearTouch Carpet, Shaw Contract Flooring, Shaw Floorigami , Shaw Life Guard Carpet, Southwind® Carpets, and more.

Products:


Borders/Medallions, Ceramic Tile, Decorative Tile, Floor Tile (glazed), Floor Tile (unglazed), Hard Surface Flooring, Kitchen Tile, Mosaic Tile, Mosaic Tile (glass), Mosaic Tile (glazed), Porcelain Tile Flooring, Spa / Pool Tile, and more.


Brands:


Daltile® Tile, Florida Tile, MSI Tile, Shaw Tile Flooring, and more.

Products:


Combination, Cushion/Padding, Rubber, Synthetic Fiber, Urethane, and more.


Brands:


Carpenter Cushion, and more.

Products:


Fiber/Yarn/Thread, Latex, and more.


Brands:


Anso® Nylon Carpet, Mohawk SmartStrand Carpet, R2X Soil & Stain Repellent, Shaw EverTouch Fiber, and more.

Products:


Borders - Carpet/Rug, Carpet Accessories, Ceramic Accessories, Dividers (brass/zinc), Flooring Accessories, Furniture Slides, Laminate Accessories, Moulding (laminate), Moulding (wood), Resilient Accessories, Rug Accessories, Tile Trims, Trim (metal), Trim (rubber), Trim (vinyl), Wood Accessories, and more.


Brands:


Versatrim, and more.

Products:


Additives (latex), Additives (mortar), Additives (thin set), Fasteners (hook & loop), Grouts (additives), Grouts (ceramic tile), Grouts (latex), Grouts (sealers), Installation Materials, Mortars, Mortars (thin set), Seam Sealers, Seaming Tapes (hot melt), Tackless Carpet Strip, Tile Setting Materials, Tile Spacers & Templates, Wood Fillers/Patches, and more.


Brands:


MAPEI Grout, and more.

Products:


Laminate Flooring Blocks, Laminate Flooring Planks, Laminate Flooring Tile, and more.


Brands:


{Laminate Flooring, Mannington Charter Collection™, Mannington Restoration Collection®, Mohawk RevWood Laminate , Quick•Step Laminate Flooring, Shaw Laminate Flooring, and more.

Products:


Luxury Vinyl Plank Flooring (LVP), Luxury Vinyl Sheet Flooring, Luxury Vinyl Tile (LVT), and more.


Brands:


{LVT/LVP Flooring, Aladdin Commercial Hard Surface, COREtec® Original, COREtec® Pro, Fusion Hybrid Floors , Kraus Luxury Vinyl Floors, Mannington Adura® Flooring, Marquis Luxury Vinyl, Metroflor LVT/LVP Flooring, Mohawk Luxury Vinyl Flooring, MSI Luxury Vinyl Flooring, Naturelle Luxury Vinyl Tile, Southwind® Luxury Vinyl, and more.

Products:


Carpet Mats, Entrance Mats, Mats/Runners, Rubber Mats, Runners (carpet), Runners (vinyl), Safety Mats, and more.


Brands:


Akro Floor Mats, NOTRAX® Floor Matting, and more.

Products:


Slip Resistant Flooring, Specialty Floors, Static Dissipative Flooring, and more.

Products:


Knee Pads, Knives (carpet), Knives (combination), Spreaders, Staplers/Staples, and more.


Brands:


Crain Cutter Tools, Gundlach Tools, and more.

Products:


Underlayment, and more.

Products:


Asphalt Tile, Cove Base (rubber), Cove Base (vinyl), Cushioned Vinyl Flooring, Homogeneous Vinyl Floors, Inlaid Vinyl (sheet) Flooring, Inlaid Vinyl Tile, Linoleum Flooring, Resilient/Vinyl Flooring, Rubber Flooring, Rubber Sheet Flooring, Rubber Tile Floors, Sheet Vinyl Flooring, Vinyl Composition Tile (VCT), Waterproof Flooring, and more.


Brands:


{Vinyl/Resilient Flooring, Congoleum® Vinyl Flooring, Flexitec Vinyl Flooring, Johnsonite® Commerical Flooring, Mannington Resilient Vinyl Flooring, Mohawk Vinyl Flooring, Philadelphia™ Commercial Resilient, Roppe Rubber Flooring, Shaw Resilient Vinyl Flooring, Tarkett Commercial VCT Tile, and more.

Products:


Wall Tile (unglazed), and more.

Products:


Corners/Inlays, Crests/Medallions, Distressed Wood Flooring, Engineered Hardwood Flooring, Engineered Longstrip Flooring, Engineered Plank Flooring, Hand Scraped Wood Floors, Parquet Flooring, Parquet Flooring, Prefinished Engineered Parquet, Prefinished Engineered Plank, Prefinished Solid Plank Flooring, Prefinished Strip Flooring, Solid Hardwood Flooring, Solid Plank Flooring, Trims/Moldings, Wide Plank Flooring, Wood Flooring, and more.


Brands:


LW Mountain Hardwood Flooring , Mohawk Hardwood Flooring, Paramount Hardwood Floors , Shaw Hardwoods Flooring, Somerset Hardwood Flooring, Viking Hardwood Flooring, and more.