News

Godfrey Hirst EverLux Xtra
Godfrey Hirst EverLux Xtra

Godfrey Hirst is revolutionizing the world of plush textiles with its groundbreaking XTRA Technology, prominently featured in this year’s trend-setting EverLux line. XTRA Technology blends the finest, most exclusive fibers, setting the stage for limitless design potential and transforming the paradigms of style and durability.


Mannington Commercial introduces Crafted Collection
Mannington Commercial introduces Crafted Collection

Mannington Commercial is excited to unveil its latest offering, the elegant and resilient Crafted carpet collection. Primed for modular layout, this collection marries modern aesthetics with unparalleled durability, making it the perfect choice for commercial interior spaces requiring a touch of grace, without compromising resilience.


ADURA®Flex
ADURA®Flex

ADURA®Flex is a traditional glue down LVT floor which is perfect when you don't want any transition strips from room to room. It's also a great option for homes with open floor plans and with seniors or those with special needs.


Marmoleum Solid Sheet
Marmoleum Solid Sheet

The pure nature of linoleum flooring. Explore our new Marmoleum Solid flooring that combines attractive contemporary floor designs with unrivaled versatility & innovation.


Legato Liquid Linoleum
Legato Liquid Linoleum

Legato Liquid Linoleum can be installed across many segments that require the benefits of infection control, slip resistance, and sound dampening – traits that go above and beyond that of a traditional linoleum thanks to its seamless installation and Quantum Guard Elite® technology. These segments include healthcare, government, education, retail and assisted living applications.


ADURA®Max Plank Flooring
ADURA®Max Plank Flooring

ADURA®Max is available in today’s most popular decors and features our innovative HydroLoc™ waterproof core—making it the perfect choice for your most challenging rooms.


Which Carpet is Best for Pets?
Which Carpet is Best for Pets?

Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.


SmartStrand
SmartStrand

When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.


Marmoleum Modular Linoleum Floor Tiles
Marmoleum Modular Linoleum Floor Tiles

Our Marmoleum Modular collection presents sustainable linoleum floor tiles in various sizes & designs that allows you to create stunning floor designs. The planks and tiles are created around visuals of wood, concrete, stone and marble and can be used to mix and match or on their own, both delivering a beautiful sustainable floor.


Maroon Bells
Maroon Bells

An elegant cut pile construction that is included in our STAINMASTER® PetProtect™ collection of products, Maroon Bells adds style to any décor with its impressive texture and fine finish. Its rich color palette features 14 solids and 14 fleck tones.


Teton
Teton

New to our STAINMASTER® PetProtect™ collection of products, Teton offers a tonal crosshatch pattern in a sophisticated cut and loop construction. Its color palette includes a beautiful selection of 12 contemporary hues.


Mohawk Partners with Sunshine on a Ranney Day
Mohawk Partners with Sunshine on a Ranney Day

CALHOUN, Ga. September 28, 2020—Mohawk is partnering once again with Sunshine on a Ranney Day, an Atlanta-based nonprofit that renovates homes for children with special needs, to provide light and greater independence for...


SmartStrand All Pet protection
SmartStrand All Pet protection

SmartStrand is still the softest, most durable and easiest to clean carpet on the planet. SmartStrand includes Mohawk’s exclusive All Pet protection, the most comprehensive pet warranty in the industry, covering all pets, all accidents, all the time.


7 Reasons Why Vinyl Plank is Better Than Ceramic Tile
7 Reasons Why Vinyl Plank is Better Than Ceramic Tile

Vinyl planks are taking over the flooring industry, and for good reason! As technology advances, so does the way the flooring we install in our homes is engineered. If you’re weighing the pros and cons of both options, here are 7 reasons why vinyl plank is a better choice than ceramic tile:


Why Choose Waterproof Vinyl Plank Flooring
Why Choose Waterproof Vinyl Plank Flooring

When it comes to waterproof flooring, vinyl plank floors are the most popular choice on the market today. Waterproof vinyl planks are available in a variety of colors, styles, and formats, making it easy for homeowners to incorporate this type of flooring into their home. You can find styles that mimic stone, tile, hardwood, marble or concrete flooring, providing you the appearance of a high-style flooring with the durability and added benefit of being waterproof.


MANNINGTON HEADS INTO THE WOODS WITH NEW ADURA® MAX APEX FLOORS
MANNINGTON HEADS INTO THE WOODS WITH NEW ADURA® MAX APEX FLOORS

Homeowners who desire hardwood floors know that sometimes real wood just isn't a practical choice. Now rooms that are prone to spills and wet messes can still have the look of wood (plus the exceptional performance of a luxury vinyl tile) with Mannington’s new ADURA®MaxAPEX--floors that mix authenticity with durability and ease of care in innovative ways.


Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway
Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway

Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway. In the coming days, as construction nears completion in more than 40 markets across the U.S., partners & local supporters will gather for "floor signing" events, to permanently attach a blessing or special message to these homes which will raise millions of dollars for the care and life-saving research that happens at St. Jude Children's Research Hospital.


Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge
Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge

CALHOUN, Ga. October 1, 2018—Mohawk will unveil innovative products, brands and programs to help its retail partners accelerate their competitive edge in the face of today’s fast-paced and changing retail world at the Edge Summit, which will be held December 6–9, 2018 at Gaylord Palms Resort in Kissimmee, Fla.


Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year
Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year

CALHOUN, Ga. September 2018 — Mohawk continues its fight against breast cancer with its support of the Susan G. Komen® 3-Day Walk by donating more than 7,000 SmartCushion pads to comfort this year’s walkers and crew members. The company also hosts the “Mohawk Mile,” a bright pink carpeted footpath to the finish line filled with Mohawk residential and commercial team members, retail partners and customers urging walkers on to success.


Breathe easier with carpet
Breathe easier with carpet

It's a common misconception that carpet can adversely impact allergy and asthma sufferers. Recently, Shaw Industries commissioned a series of scientific studies that indicate that effectively cleaned carpet can reduce airborne allergens, making it a viable choice for families impacted by allergies and asthma.


Why Carpet?
Why Carpet?

Softness, comfort, texture, color...there are countless reasons to love carpet.

Think about that moment when you first step out of bed each morning. That welcoming touch of warmth is a perfect start to your day.


Mohawk “Colors of Spring” National Sale Features Aggressive Consumer Rebate and Financing Offers, Free TV Commercials
Mohawk “Colors of Spring” National Sale Features Aggressive Consumer Rebate and Financing Offers, Free TV Commercials

DALTON (March 28, 2011)— For the seventh straight year, Mohawk and its aligned retailers are partnering to create a springtime national selling event that has proven effective in building store traffic, increasing sales, and strengthening the brand position of Mohawk aligned retailers.


Mohawk featured in ABC News’ “Made in America” series
Mohawk featured in ABC News’ “Made in America” series

DALTON (March 29, 2011)—ABC World News Tonight recently devoted two weeks of evening news broadcasts to this challenge: “Could you furnish a home using only American-made goods?” It included products from Mohawk Industries as one of its solutions.


Shaw, HGTV team up for co-branded flooring line - Licensing partnership extends an already strong relationship
Shaw, HGTV team up for co-branded flooring line - Licensing partnership extends an already strong relationship

DALTON—For the last three years, four if you count 2011, Shaw Industries and HGTV have had an ever-building partnership as the manufacturer has been the exclusive flooring provider for the HGTV Green Home giveaway.


Mohawk Industries Turning “Green” Into Green: Ideas You Can Use Today
Mohawk Industries Turning “Green” Into Green: Ideas You Can Use Today

Retailers across the country have used sustainability to make a difference in their stores’ bottom lines. Mohawk Industries has been asking dealers for their best practices and have gotten scores of ideas in how to reduce costs, boost sales, and build stronger bonds with customers.


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