News

Athena

This rectified porcelain line has a dynamic look and feel that adds an air of sophistication to any room. Athena introduces an additional onyx inspired marble-look line to their catalog, but this time it has a more luxurious pattern and a greater depth of color.

Eternal by Jeffrey Court™

One-of-a-kind mosaics and stunning field tiles in an array of materials ranging from premiere marble stones, mother of pearl shell, glass, terrazzo, and handmade ceramics.

Pietra Divina

Pietra Divina™ sets a heavenly standard for natural stone. Three exquisite marbles feature a color palette that includes white with grey veining, white with warm gold movement, and a marvelous black with delicate white accents.

Transio Glazed Porcelain

Transio™ celebrates tradition by honoring the classic look of wood in a modern color palette. Four colors give you the choice of time-honored browns and a contemporary light beige and grey.

Enlite Porcelain Tile

Sooth your soul and awaken your senses with tranquil design. Finding beauty in the passing of time, Enlite™ embraces the calming effect of organic, natural stone visuals in a harmonious color palette.

DEFEND™ Powered by MICROBAN®

DEFEND™ powered by Microban® is a distinct product line of high-performance porcelain antimicrobial floor, wall and mosaic tiles, continuously fighting the growth of up to 99% of bacteria on the surface.

Famed

Prominent in charm and remarkable durability – Famed™ features proprietary Microban® Technology, an antimicrobial protection that does not wash off or wear away. Designed to promote cleaner spaces for your floor, wall and mosaic tile.

Which Carpet is Best for Pets?

Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.

SmartStrand

When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.

NuGen

NuGen is a lead ahead- a flooring product with next generation center-to-surface engineering designed to perform radically better under the rigors of daily wear.

ColorBurst® Variable Color Technology

The next evolution in variable-color technology. ColorBurst uses natural coloration to create a balanced, blended visual that adds depth and richness to Dream Weaver products. And since we infuse the colors in each strand of PureColor® fiber, the carpets are guaranteed not to stain or fade.

RevoTile

This true floating floor is made with real porcelain tile in ultra-realistic wood, stone, marble, and concrete looks.

ProGen

ProGen is a lead ahead- a flooring product with next generation center-to-surface engineering designed to perform radically better under the rigors of daily wear. It holds up beautifully against water, temperature change and sunlight, resisting buckling, denting and warping. ProGen promises an improved experience – from design and installation to appearance and long term wear. It is the solution for the current generation of smart, savvy consumers that last for the next generation.

Lavaliere

This luxurious collection of natural stone mosaics with antique mirror accents are the perfect combination of curvilinear ingenuity and geometric precision.

Mohawk Partners with Sunshine on a Ranney Day

CALHOUN, Ga. September 28, 2020—Mohawk is partnering once again with Sunshine on a Ranney Day, an Atlanta-based nonprofit that renovates homes for children with special needs, to provide light and greater independence for...

Daltile Collaborates With Leading Architectural Firm Gensler To Create New Products

Dallas, TX – September 23, 2020 – With Gensler, a leading global design and architectural firm, serving as the design consultant, Daltile has recently created and launched three new stunning tile lines – My City, Sector, and Flat. The epitome of sophisticated design, these fashion-driven, cement-look lines feature...

Tarkett: Nine New Stone Designs for Popular ProGen™ Rigid Core LVT Collection

SOLON, OH, AUGUST 20, 2020 — Tarkett, a worldwide leader in innovative and sustainable flooring, is expanding its collection of ProGen™ rigid core luxury vinyl tiles and planks with nine new stone designs. The new designs join 22 high-definition wood designs, giving homeowners...

Pet Friently PureColor Fiber

The PureColor fiber system is the industry leader when it comes to colorfastness and performance. All of our PureColor solution dyed polyester products have permanent stain and soil resistance that will stand up to any active family and household pet. The PureColor fiber technology even allows you to clean with bleach or other household cleaners.

SmartStrand All Pet protection

SmartStrand is still the softest, most durable and easiest to clean carpet on the planet. SmartStrand includes Mohawk’s exclusive All Pet protection, the most comprehensive pet warranty in the industry, covering all pets, all accidents, all the time.

Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway

Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway. In the coming days, as construction nears completion in more than 40 markets across the U.S., partners & local supporters will gather for "floor signing" events, to permanently attach a blessing or special message to these homes which will raise millions of dollars for the care and life-saving research that happens at St. Jude Children's Research Hospital.

Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge

CALHOUN, Ga. October 1, 2018—Mohawk will unveil innovative products, brands and programs to help its retail partners accelerate their competitive edge in the face of today’s fast-paced and changing retail world at the Edge Summit, which will be held December 6–9, 2018 at Gaylord Palms Resort in Kissimmee, Fla.

Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year

CALHOUN, Ga. September 2018 — Mohawk continues its fight against breast cancer with its support of the Susan G. Komen® 3-Day Walk by donating more than 7,000 SmartCushion pads to comfort this year’s walkers and crew members. The company also hosts the “Mohawk Mile,” a bright pink carpeted footpath to the finish line filled with Mohawk residential and commercial team members, retail partners and customers urging walkers on to success.

Breathe easier with carpet

It's a common misconception that carpet can adversely impact allergy and asthma sufferers. Recently, Shaw Industries commissioned a series of scientific studies that indicate that effectively cleaned carpet can reduce airborne allergens, making it a viable choice for families impacted by allergies and asthma.

Why Carpet?

Softness, comfort, texture, color...there are countless reasons to love carpet.

Think about that moment when you first step out of bed each morning. That welcoming touch of warmth is a perfect start to your day.

5 Ways To Do A Quick Kitchen Makeover

If you're growing tired of seeing the same old view when you pour your morning coffee, you could be due for a kitchen makeover. Check out these ways to spruce up your kitchen.