News
Godfrey Hirst EverLux Xtra
Godfrey Hirst is revolutionizing the world of plush textiles with its groundbreaking XTRA Technology, prominently featured in this year’s trend-setting EverLux line. XTRA Technology blends the finest, most exclusive fibers, setting the stage for limitless design potential and transforming the paradigms of style and durability.
Color Blox 2.0
Featuring bright playfulness grounded in nature’s roots, our Color Blox 2.0 porcelain tile collection is a new generation of our longtime favorite collection, Color Blox. With a concrete-inspired look, this new line brings a modern sensibility with warmer, on-trend neutrals, as well as fresh blues and greens.
Shades 2.0 Collection
Offering a palette of 13 sophisticated hues is a modern take on must-have neutrals, Shades 2.0 covers the gamut from cool to warm, light to dark.
Pet-Friendly Carpet
PetProtect® design make use of different cut and loop effects to lend a modern edge to a reflection of a centuries-old practice. This pattern comes in 12 captivating tones.
Transio Glazed Porcelain
Transio™ celebrates tradition by honoring the classic look of wood in a modern color palette. Four colors give you the choice of time-honored browns and a contemporary light beige and grey.
Enlite Porcelain Tile
Sooth your soul and awaken your senses with tranquil design. Finding beauty in the passing of time, Enlite™ embraces the calming effect of organic, natural stone visuals in a harmonious color palette.
Multiplier Mosaic Tile Collection
This versatile mosaic tile collection provides traditional sizes and colors for easy floor and wall installations at a value price. With three essential colors and three fun shapes, the Multiplier collection expands design possibilities for commercial and residential spaces.
DEFEND™ Powered by MICROBAN®
DEFEND™ powered by Microban® is a distinct product line of high-performance porcelain antimicrobial floor, wall and mosaic tiles, continuously fighting the growth of up to 99% of bacteria on the surface.
Famed
Prominent in charm and remarkable durability – Famed™ features proprietary Microban® Technology, an antimicrobial protection that does not wash off or wear away. Designed to promote cleaner spaces for your floor, wall and mosaic tile.
Which Carpet is Best for Pets?
Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.
SmartStrand
When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.
Luxury Vinyl Roll
Beautiful, trendy designs with embossed textures, vivid colors, and enhanced durability are combined to create a luxurious flooring experience that is innovative and unique.
Crafted Plank and Tile
Crafted Plank & Tile is one of the most innovative and user-friendly flooring solutions on the market today. As an affordable alternative to traditional wood or tile, it provides homeowners a stylish, long-lasting option that is kid & pet friendly, resistant to water, quick to install, easy to clean, requires minimal routine maintenance, and comfortable underfoot.
REZONE™
Give any room a patterned, finished look with the classic simplicity of Rezone™. The clean lines of this all white mosaic add a sense of calm and order in a range of applications.
Feature™
Feature™ is a groutless stone mosaic that is easy to install and turns an ordinary wall into a showpiece. The unique texture, color and three dimensional look of FeatureTM provides depth and warmth to any installation.
Emser Tile’s Yakedo™Wins Flooring Category in 2020 HD Awards
Emser Tile, leading designer, marketer and producer of the world’s finest tile and natural stone,proudly announces Yakedo™ by Emser Tile as hard surfaces flooring category winner for the 16th annual Hospitality Design Awards.
RevoTile
This true floating floor is made with real porcelain tile in ultra-realistic wood, stone, marble, and concrete looks.
Portugal Porcelain Stone Collection
Inspired by Portuguese Atlantic Dark limestone, Portugal porcelain stone collection is graced with natural beauty found only in the Mediterranean. The look of the limestone captured in this line is different from others of its kind, featuring a subtle, organic surface that delivers a sophisticated, tactile elegance.
Mohawk Partners with Sunshine on a Ranney Day
CALHOUN, Ga. September 28, 2020—Mohawk is partnering once again with Sunshine on a Ranney Day, an Atlanta-based nonprofit that renovates homes for children with special needs, to provide light and greater independence for...
Daltile Collaborates With Leading Architectural Firm Gensler To Create New Products
Dallas, TX – September 23, 2020 – With Gensler, a leading global design and architectural firm, serving as the design consultant, Daltile has recently created and launched three new stunning tile lines – My City, Sector, and Flat. The epitome of sophisticated design, these fashion-driven, cement-look lines feature...
How To Lay Out Your New Rug
Congratulations on your purchase of that beautiful new rug. No doubt it required some homework and adventure to find just the right one to tie your room together. Now that it’s arrived to your home, there are a few important steps to make sure you lay out your rug properly so that it frames your décor exactly as you planned.
SmartStrand All Pet protection
SmartStrand is still the softest, most durable and easiest to clean carpet on the planet. SmartStrand includes Mohawk’s exclusive All Pet protection, the most comprehensive pet warranty in the industry, covering all pets, all accidents, all the time.
Nine reasons we love flat weave rugs (and you should, too!)
If you're looking for a versatile, eye-catching accent, flat weaves provide a flexible flooring solution.
Aged Barnbeam - Serenity Collection
Are you looking for the perfect floating floor for your home or business? Our Serenity Collection will add the perfect finishing touch to any space. Cork floors are environmentally friendly yet durable enough to handle decades of foot traffic! We create these stunning floors using a digital printing and hot oil coating to give you the look of wood or tile while still having all the warmth and comfort benefits that cork provides. Check out our website for more information and visit a local dealer to pick out one of these beautiful floors!
Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway
Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway. In the coming days, as construction nears completion in more than 40 markets across the U.S., partners & local supporters will gather for "floor signing" events, to permanently attach a blessing or special message to these homes which will raise millions of dollars for the care and life-saving research that happens at St. Jude Children's Research Hospital.
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