News

Transio Glazed Porcelain

Transio™ celebrates tradition by honoring the classic look of wood in a modern color palette. Four colors give you the choice of time-honored browns and a contemporary light beige and grey.

Sooth your soul and awaken your senses with tranquil design. Finding beauty in the passing of time, Enlite™ embraces the calming effect of organic, natural stone visuals in a harmonious color palette.

Latitude Forest Park

Forest Park, the latest addition to the Latitude Collection® is a 7.5" wide plank, sliced face Hickory with extra long lengths up to 83". Forest Park comes in 4 hand-stained colors with subtle wire brushing that accentuate the warmth and color variation that can only be found in a hickory floor.

Kodiak

Unapologetically rustic best describes Kodiak. The hand stained and hand scraped finish creates a warm, rich visual that lends itself perfectly to the modern farmhouse vibe that continues in popularity.

Sweet Memories Collection

The Sweet Memories Collection, a floor with character. Our exclusive manufacturing processes create floors with all the charms of yesteryear. Color variations, knots, cracks, and other natural characteristics give this collection an authentic appearance.

DEFEND™ Powered by MICROBAN®

DEFEND™ powered by Microban® is a distinct product line of high-performance porcelain antimicrobial floor, wall and mosaic tiles, continuously fighting the growth of up to 99% of bacteria on the surface.

Famed

Prominent in charm and remarkable durability – Famed™ features proprietary Microban® Technology, an antimicrobial protection that does not wash off or wear away. Designed to promote cleaner spaces for your floor, wall and mosaic tile.

Which Carpet is Best for Pets?

Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.

SmartStrand

When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.

RevWood Plus

RevWood Plus combines Mohawk’s unique Hydroseal and Uniclic technologies with GenuEdge, an innovative beveling technology that provides enhanced realism and added moisture protection. RevWood Plus is so waterproof, it can be steam mopped.

RevWood Select

RevWood Select offers superior waterproof performance. Made with Mohawk's unique Hydroseal technology, which repels moisture, and Uniclic, a glueless locking system that traps water on the surface, RevWood Select is designed to withstand spills and splashes.

SpillShield®Plus Waterproof Laminate Flooring

A kitchen or bathroom remodel is filled with overwhelming decisions. Mannington® makes it easier with our waterproof laminate flooring.

Pergo Outlast+® with SpillProtect™

Pergo Outlast+ with Revolutionary SpillProtect waterproof technology defends against spills, splashes and even pet accidents; making your new floor worry-free.

Pergo XP®

Pergo XP with PermaMax has surface protection giving double the wear and double the durability of ordinary laminates and ScratchGuard Advanced provides superior scratch and scuff protection.

Pergo TimberCraft® + WetProtect™

Pergo® TimberCraft™ +WetProtect is completely waterproof so you never have to worry about splashes, spills or pet accidents.

RevoTile

This true floating floor is made with real porcelain tile in ultra-realistic wood, stone, marble, and concrete looks.

DreamVille Collection

A collection that evokes towns where you can go to relax and recharge with natural-looking floors paired with a matte finish. The Dreamville collection, features highly textured floors and rich, natural character woods. The collection comes in Engineered technology with DuraMatt X finish.

Mohawk Partners with Sunshine on a Ranney Day

CALHOUN, Ga. September 28, 2020—Mohawk is partnering once again with Sunshine on a Ranney Day, an Atlanta-based nonprofit that renovates homes for children with special needs, to provide light and greater independence for...

The Architect’s Newspaper Honors LATICRETE with the ‘Best of Products’ Awards

Sept. 28, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has been honored by The Architect’s Newspaper in its sixth-annual “Best of Products” awards, which recognizes products from...

STONETECH Luxury Vinyl & Laminate Cleaner by LATICRETE

September 24, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, now offers STONETECH® Luxury Vinyl & Laminate Cleaner, a no-rinse, daily cleaner designed to quickly and safely...

Daltile Collaborates With Leading Architectural Firm Gensler To Create New Products

Dallas, TX – September 23, 2020 – With Gensler, a leading global design and architectural firm, serving as the design consultant, Daltile has recently created and launched three new stunning tile lines – My City, Sector, and Flat. The epitome of sophisticated design, these fashion-driven, cement-look lines feature...

LATICRETE Releases New Liquid Rubber Anti-Fracture Polymer, FRACTURE BAN™ SC

August 25, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched FRACTURE BAN™ SC, a thin, load-bearing, self-curing liquid rubber polymer that can be easily applied in a single coat to form a...

LATICRETE Launches 170.5 Sound & Crack Isolation

August 31, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched 170.5 Sound & Crack Isolation Mat, a high-performance acoustical underlayment system that muffles impact noises through...

LATICRETE Appoints Thomas Tullo to Board of Directors

August 17, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally-proven construction solutions, has elected Thomas Tullo as its 7th and newest member to their Board of outside Directors. LATICRETE is unusual for a family owned business, in having...

How to Choose the Best Plank Floor

Choosing a floor may seem a bit daunting, especially if you've never done it before. Whether you're a newbie or a pro, understanding more will prepare you to choose the very best floor for your lifestyle, space, and budget.