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![Sweet Memories Collection](https://designbiz.com/images/media/mirage-floors-sweet-memories-collection-01.jpg)
Sweet Memories Collection
The Sweet Memories Collection, a floor with character. Our exclusive manufacturing processes create floors with all the charms of yesteryear. Color variations, knots, cracks, and other natural characteristics give this collection an authentic appearance.
![Wide Plank Collection](https://designbiz.com/images/media/Somerset-Hardwood-Wide-Plank-Collection-01.jpg)
Wide Plank Collection
NATURAL BEAUTY MEANS NATURAL VARIATIONS - The patterns and color variations in a living tree are like all of nature—never repeated. Naturally occurring wood characteristics such as mineral streaks, knots, and variations in grain and color are not considered defects.
![Character Collection](https://designbiz.com/images/media/Somerset-Hardwood-Character-Collection-01.jpg)
Character Collection
Proprietary Somerset character grade that will include, but is not limited to, small, sound open knots; mineral; worm holes; heartwood; sapwood; and burls.
![Which Carpet is Best for Pets?](https://designbiz.com/images/media/pet-friendly-01.jpg)
Which Carpet is Best for Pets?
Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.
![SmartStrand](https://designbiz.com/images/media/mohawk-smart-strand-01.jpg)
SmartStrand
When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.
![Luxury Vinyl Roll](https://designbiz.com/images/media/Beauflor-Luxury-Vinyl-Roll-01.jpg)
Luxury Vinyl Roll
Beautiful, trendy designs with embossed textures, vivid colors, and enhanced durability are combined to create a luxurious flooring experience that is innovative and unique.
![Crafted Plank and Tile](https://designbiz.com/images/media/Beauflor-Crafted-Plank-and-Tile-01.jpg)
Crafted Plank and Tile
Crafted Plank & Tile is one of the most innovative and user-friendly flooring solutions on the market today. As an affordable alternative to traditional wood or tile, it provides homeowners a stylish, long-lasting option that is kid & pet friendly, resistant to water, quick to install, easy to clean, requires minimal routine maintenance, and comfortable underfoot.
![Pergo Outlast+® with SpillProtect™](https://designbiz.com/images/media/Pergo-Outlast-SpillProtect-01.jpg)
Pergo Outlast+® with SpillProtect™
Pergo Outlast+ with Revolutionary SpillProtect waterproof technology defends against spills, splashes and even pet accidents; making your new floor worry-free.
![Pergo XP®](https://designbiz.com/images/media/Pergo-XP-01.jpg)
Pergo XP®
Pergo XP with PermaMax has surface protection giving double the wear and double the durability of ordinary laminates and ScratchGuard Advanced provides superior scratch and scuff protection.
![Pergo TimberCraft® + WetProtect™](https://designbiz.com/images/media/Pergo-TimberCraft-WetProtect-01.jpg)
Pergo TimberCraft® + WetProtect™
Pergo® TimberCraft™ +WetProtect is completely waterproof so you never have to worry about splashes, spills or pet accidents.
![DreamVille Collection](https://designbiz.com/images/media/Mirage-Floors-DreamVille-Collection-01.jpg)
DreamVille Collection
A collection that evokes towns where you can go to relax and recharge with natural-looking floors paired with a matte finish. The Dreamville collection, features highly textured floors and rich, natural character woods. The collection comes in Engineered technology with DuraMatt X finish.
![Mohawk Partners with Sunshine on a Ranney Day](http://floorbiz.com/images/buttons/Mohawk-button.jpg)
Mohawk Partners with Sunshine on a Ranney Day
CALHOUN, Ga. September 28, 2020—Mohawk is partnering once again with Sunshine on a Ranney Day, an Atlanta-based nonprofit that renovates homes for children with special needs, to provide light and greater independence for...
![SmartStrand All Pet protection](https://designbiz.com/images/media/Mohawk-Carpet-SmartStrand-All-Pet-01.jpg)
SmartStrand All Pet protection
SmartStrand is still the softest, most durable and easiest to clean carpet on the planet. SmartStrand includes Mohawk’s exclusive All Pet protection, the most comprehensive pet warranty in the industry, covering all pets, all accidents, all the time.
![5 Secrets for More Beautiful Laminate Floors](https://designbiz.com/images/media/pergo-countrynaturalhickory_room.jpg)
5 Secrets for More Beautiful Laminate Floors
When it is time to show your floor some maintenance TLC, there’s no reason to stress! These 5 professional tips from PERGO will help make sure your floors look as great as the day they were installed and stay beautiful for years to come.
Professional Laminate Care Tips
![Best Laminate Flooring for Your Kitchen](https://designbiz.com/images/media/pergo-flintmaple_room.jpg)
Best Laminate Flooring for Your Kitchen
Kitchen floors have taken many forms over the years to address the challenges of the space, including a high frequency of spills and wear due to high traffic. One of the more typical flooring types perfectly suited for modern kitchens is laminate.
![Pro Tips for Cleaning up Pet Stains](https://designbiz.com/images/media/pergo-pet_stains.jpg)
Pro Tips for Cleaning up Pet Stains
There are so many reasons why we love our pets. They’re cute, obviously. They’re genuinely excited to see us whenever we walk in the door. Even cats, believe it or not. For most of us they feel like a good friend or additional member of the family. That being said, there is one little reason we sometimes find it hard to love them. To put it delicately… accidents happen.
![Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway](https://designbiz.com/biznews/npuserimages/shaw-001.jpg)
Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway
Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway. In the coming days, as construction nears completion in more than 40 markets across the U.S., partners & local supporters will gather for "floor signing" events, to permanently attach a blessing or special message to these homes which will raise millions of dollars for the care and life-saving research that happens at St. Jude Children's Research Hospital.
![Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge](https://floorbiz.com/BizNews/NPUserImages/Mohawk_EdgeSummitt.jpg)
Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge
CALHOUN, Ga. October 1, 2018—Mohawk will unveil innovative products, brands and programs to help its retail partners accelerate their competitive edge in the face of today’s fast-paced and changing retail world at the Edge Summit, which will be held December 6–9, 2018 at Gaylord Palms Resort in Kissimmee, Fla.
![Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year](https://floorbiz.com/BizNews/NPUserImages/Mohawk_SusanGKomen_Walk.jpg)
Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year
CALHOUN, Ga. September 2018 — Mohawk continues its fight against breast cancer with its support of the Susan G. Komen® 3-Day Walk by donating more than 7,000 SmartCushion pads to comfort this year’s walkers and crew members. The company also hosts the “Mohawk Mile,” a bright pink carpeted footpath to the finish line filled with Mohawk residential and commercial team members, retail partners and customers urging walkers on to success.
![Breathe easier with carpet](https://floorguide.com/ImageLibrary/brands/articles/shaw-04.jpg)
Breathe easier with carpet
It's a common misconception that carpet can adversely impact allergy and asthma sufferers. Recently, Shaw Industries commissioned a series of scientific studies that indicate that effectively cleaned carpet can reduce airborne allergens, making it a viable choice for families impacted by allergies and asthma.
![Why Carpet?](https://floorguide.com/ImageLibrary/brands/articles/shaw-03.jpg)
Why Carpet?
Softness, comfort, texture, color...there are countless reasons to love carpet.
Think about that moment when you first step out of bed each morning. That welcoming touch of warmth is a perfect start to your day.
Great Looking, Durable, Affordable and Easy-to-Install: Top Reasons Why Armstrong’s New Duality Vinyl Flooring Dazzles
Selecting a floor….you know how it’s done. First, you choose the look you like – stones, woods, perhaps something avant-garde?
Mohawk “Colors of Spring” National Sale Features Aggressive Consumer Rebate and Financing Offers, Free TV Commercials
DALTON (March 28, 2011)— For the seventh straight year, Mohawk and its aligned retailers are partnering to create a springtime national selling event that has proven effective in building store traffic, increasing sales, and strengthening the brand position of Mohawk aligned retailers.
Mohawk featured in ABC News’ “Made in America” series
DALTON (March 29, 2011)—ABC World News Tonight recently devoted two weeks of evening news broadcasts to this challenge: “Could you furnish a home using only American-made goods?” It included products from Mohawk Industries as one of its solutions.
Shaw, HGTV team up for co-branded flooring line - Licensing partnership extends an already strong relationship
DALTON—For the last three years, four if you count 2011, Shaw Industries and HGTV have had an ever-building partnership as the manufacturer has been the exclusive flooring provider for the HGTV Green Home giveaway.