News

Godfrey Hirst EverLux Xtra
Godfrey Hirst is revolutionizing the world of plush textiles with its groundbreaking XTRA Technology, prominently featured in this year’s trend-setting EverLux line. XTRA Technology blends the finest, most exclusive fibers, setting the stage for limitless design potential and transforming the paradigms of style and durability.

Reverse
A gold level certification signifies that this collection achieves even more rigorous performance standards for material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness.

Costa Mesa Collection
Wide planks and skip-sawn distressing is the back drop for this sophisticated floor. Offered in four designer-inspired colors.

Emerald Davis
The Emerald Collection offers the exceptional durability of GemCore construction in a cost effective design. Emerald Features fashionable colors in attractive wide planks with wood embossed texture and subtle "kissed" bevels.

Naturally Aged Autumn Tea
Wire-brushed European White Oak offered in 3/8" x 5" Random Lengths 1-4' ideal for the budget-conscious customer who wants to enjoy the natural beauty of real hardwood.

COREtec Plus HD
Choose from hundreds of beautiful Luxury Vinyl Planks and engineered wood and stone floors to get the look that perfectly expresses what makes you, you.

WOODEN FLOORS FOR REAL LIFE
Real life is full of kids, pets, toys, daily tasks, and challenges - all of which your floor must endure. Kährs Life is a truly durable wooden floor, which retains its beauty and natural look throughout the years. It's scratch-resistant, impact-resistant and easy to clean.

Sweet Memories Collection
The Sweet Memories Collection, a floor with character. Our exclusive manufacturing processes create floors with all the charms of yesteryear. Color variations, knots, cracks, and other natural characteristics give this collection an authentic appearance.

Pet-Friendly COREtec Advanced+
COREtec is the preferred waterproof brand, with customers and consumers alike, and promises 100 percent waterproof, petproof and kidproof performance.Ultra-realistic looks. Ultra-scratch protection. Get a floor you love and a floor that lasts, designed to stand up to whatever the day throws its way.

Theorem 2.5mm LVT
Spark curiosity and collaboration in the next generation of doers, thinkers, influencers and connectors with a carefully curated palette of color and pattern. Theorem is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.

Exchange 2.5mm LVT
Invigorate and inspire with soft pastels and rich, saturated tones that complement a visual texture designed to add depth and interest. Exchange is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.

Wide Plank Collection
NATURAL BEAUTY MEANS NATURAL VARIATIONS - The patterns and color variations in a living tree are like all of nature—never repeated. Naturally occurring wood characteristics such as mineral streaks, knots, and variations in grain and color are not considered defects.

Character Collection
Proprietary Somerset character grade that will include, but is not limited to, small, sound open knots; mineral; worm holes; heartwood; sapwood; and burls.

Basement Flooring Guide
For many homeowners, the basement isn't just for storage. It's the family room, the play room, the home gym — a frequently enjoyed living space that deserves attention to great design, just like the rest of the house.

Which Carpet is Best for Pets?
Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.

NuGen
NuGen is a lead ahead- a flooring product with next generation center-to-surface engineering designed to perform radically better under the rigors of daily wear.

LUXE Plank Value
Luxe Plank ® Value luxury vinyl tile is an affordable way to achieve the stylish look of authentic hardwood or natural stone. Scratch and water resistance allow you to simulate natural materials in high moisture areas, including bathrooms, kitchens and laundry rooms.

Sustainable Interiors with a Modern Edge
With a wide range of stylish, environmental materials available, you can get home design that’s polished and visually stunning, while improving the health of your home—and the Earth.

ProGen
ProGen is a lead ahead- a flooring product with next generation center-to-surface engineering designed to perform radically better under the rigors of daily wear. It holds up beautifully against water, temperature change and sunlight, resisting buckling, denting and warping. ProGen promises an improved experience – from design and installation to appearance and long term wear. It is the solution for the current generation of smart, savvy consumers that last for the next generation.

DreamVille Collection
A collection that evokes towns where you can go to relax and recharge with natural-looking floors paired with a matte finish. The Dreamville collection, features highly textured floors and rich, natural character woods. The collection comes in Engineered technology with DuraMatt X finish.

COREtec Wood
Choose from hundreds of beautiful Luxury Vinyl Planks and engineered wood floors to get the look that perfectly expresses what makes you, you.

COREtec Grande
All COREtec Grande styles feature the many benefits of WPC:100% waterproof planks that won't warp, swell, or buckle and are softer, warmer and quieter underfoot.

COREtec Stone
All COREtec Stone products feature fast and easy installation with integrated, coordinating grout -- all without making a mess. Tiles resist cracks, wear, and fading and offer a warmer, safer, softer, and quieter floor.

American Charm 6
American Charm 6 is built to withstand household wear and tear. It is a pet-friendly solution ideal for high-moisture areas such as kitchens, bathrooms, and laundry rooms. The Urethane Plus coating and 6-mil wear layer work together to protect from scratches, stains, and scuffs.

American Personality 12
The American Personality 12 collection features a fiberglass reinforced structure with a 12-mil wear layer for protection from rips, tears, and gouges. No acclimation is required for most in installations, and it can be installed in direct sunlight. American Personality 12 is ideal for residential applications, light commercial spaces and Main Street business.





























