News

Pet Friendly Empower Rigid Core Flooring
Empower rigid core flooring was built using our innovative Diamond 10 Technology which provides the ultimate in scratch, stain and scuff resistance. Infused with cultured diamonds, our latest innovation.

Rigid Core Vantage
Armstrong Flooring has combined striking and realistic wood styles in an extra-long plank format to create a dramatic look that’s perfect for any room. Rigid Core Vantage was built to maintain its beauty – even under high traffic, high moisture and high impact.

Which Carpet is Best for Pets?
Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.

Rigid Core Elements
You want new floors that will look and perform their best when faced with just about anything — from scratches and stains to spills and sound. Rigid Core Elements is uniquely built to withstand it all, so you can welcome enduring style to any room of your home.

Rigid Core Essentials
You want new floors that will look and perform their best when faced with just about anything — from scratches and stains to spills and sound. Rigid Core Essentials is built to withstand it all, so you can welcome enduring style to any room of your home.

How to Choose the Best Rigid Core Floor
With so many options, finding the best rigid core flooring for your home may feel a tad overwhelming. These Q&As about product construction, style options and installation will help you better understand this unique flooring type so you can shop with confidence.

How to Choose the Best Plank Floor
Choosing a floor may seem a bit daunting, especially if you've never done it before. Whether you're a newbie or a pro, understanding more will prepare you to choose the very best floor for your lifestyle, space, and budget.

How to Choose the Best Plank Floor
Choosing a floor may seem a bit daunting, especially if you've never done it before. Whether you're a newbie or a pro, understanding more will prepare you to choose the very best floor for your lifestyle, space, and budget.

Anthem celebrates the beauty of the great American hardwoods
Anybody up for a road trip? If not, then check out our Anthem Plus laminate. Anthem celebrates the beauty of the great American hardwoods but in a much more affordable laminate option. This laminate features embossed in register texture which means what you see is what you feel. So save some gas and time and explore some of the greatest hardwood looks both sides of the Mississippi!

Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway
Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway. In the coming days, as construction nears completion in more than 40 markets across the U.S., partners & local supporters will gather for "floor signing" events, to permanently attach a blessing or special message to these homes which will raise millions of dollars for the care and life-saving research that happens at St. Jude Children's Research Hospital.

Solid Hardwood vs. Engineered Wood
Many hardwood shoppers don't realize there are two types of wood — solid and engineered. Both solid and engineered flooring add value and structure to your home and are available in plenty of species, stains and styles. So, what exactly are these two types of hardwood and how do they compare? Let's explore.

Fifth Avenue oak hardwood flooring
Want to be bold? This chevron stripe installation of Fifth Avenue oak hardwood flooring gives any space an eye-catching focal point. Case in point: the Newport Cottages space at the High Point Market | The World's Home for Home Furnishings, which was styled by Madcap Cottage. Fifth Avenue comes standard in herringbone planks, making it easier to replicate this chevron installation in your home! #DIY

Repel technology offers impressive protection!
Water can wreak havoc on hard surface flooring, but Repel technology offers impressive protection! Watch and see what fizzes and what doesn't. Explore beautiful hardwood flooring featuring Repel

American Industrial Partners' Acquisition of Armstrong Flooring's Wood Flooring Business Is a Win-Win Deal
CLEVELAND, Nov. 15, 2018 /PRNewswire/ -- American Industrial Partners (AIP), a private equity firm with substantial holdings in the construction industry, announced today that it had entered into an agreement to purchase the wood flooring operations of Armstrong Flooring.

Breathe easier with carpet
It's a common misconception that carpet can adversely impact allergy and asthma sufferers. Recently, Shaw Industries commissioned a series of scientific studies that indicate that effectively cleaned carpet can reduce airborne allergens, making it a viable choice for families impacted by allergies and asthma.

Why Carpet?
Softness, comfort, texture, color...there are countless reasons to love carpet.
Think about that moment when you first step out of bed each morning. That welcoming touch of warmth is a perfect start to your day.

Resilient Vinyl Floors Reinvented
When you hear the phrase vinyl flooring, you may think of the old vinyl flooring from your youth. While that may stir some happy memories, it may not quite be the design look you were going for. Well, vinyl floors have been reinvented and you’ll be amazed at the new stylish options! Today’s vinyl flooring options are more versatile, more stylish, more durable and will complement any design style that you may dream of using.

Why Choose Resilient Vinyl Flooring?
Resilient vinyl flooring is perhaps the most popular choice of flooring for today’s consumer. This product can be installed almost anywhere in your home, meaning you can have the wood look in areas where wood is not recommended, such as the bathroom or laundry room. This flooring is also very easy to clean and for the DIY person, it is easy to install.
Great Looking, Durable, Affordable and Easy-to-Install: Top Reasons Why Armstrong’s New Duality Vinyl Flooring Dazzles
Selecting a floor….you know how it’s done. First, you choose the look you like – stones, woods, perhaps something avant-garde?
Shaw, HGTV team up for co-branded flooring line - Licensing partnership extends an already strong relationship
DALTON—For the last three years, four if you count 2011, Shaw Industries and HGTV have had an ever-building partnership as the manufacturer has been the exclusive flooring provider for the HGTV Green Home giveaway.
Armstrong Green: Opportunity for customer service and better sales
Call it what you will—sustainability, environmental responsibility, green—it is a very public issue. Still, the open question is: In what ways and to what degree are consumers making purchase decisions based on green factors? And, how does that impact flooring?





