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Godfrey Hirst EverLux Xtra
Godfrey Hirst is revolutionizing the world of plush textiles with its groundbreaking XTRA Technology, prominently featured in this year’s trend-setting EverLux line. XTRA Technology blends the finest, most exclusive fibers, setting the stage for limitless design potential and transforming the paradigms of style and durability.
LifeSeal Reserve
LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style.
Dogwood® Densified Wood Flooring
Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony.
FloorEver™
Phenix offers 100 percent solution dyed fiber, which is the best suited option for homes with four-legged family members. The FloorEver collection focuses on delivering the consumer durable carpet that can withstand the demands of active households. The performance attributes of this collection are enhanced with Microban, which protects the floor 24/7 against the growth of bacteria, mold and mildew.
Pet-Friendly Carpet
PetProtect® design make use of different cut and loop effects to lend a modern edge to a reflection of a centuries-old practice. This pattern comes in 12 captivating tones.
Pietra Divina
Pietra Divina™ sets a heavenly standard for natural stone. Three exquisite marbles feature a color palette that includes white with grey veining, white with warm gold movement, and a marvelous black with delicate white accents.
Transio Glazed Porcelain
Transio™ celebrates tradition by honoring the classic look of wood in a modern color palette. Four colors give you the choice of time-honored browns and a contemporary light beige and grey.
Enlite Porcelain Tile
Sooth your soul and awaken your senses with tranquil design. Finding beauty in the passing of time, Enlite™ embraces the calming effect of organic, natural stone visuals in a harmonious color palette.
DEFEND™ Powered by MICROBAN®
DEFEND™ powered by Microban® is a distinct product line of high-performance porcelain antimicrobial floor, wall and mosaic tiles, continuously fighting the growth of up to 99% of bacteria on the surface.
Famed
Prominent in charm and remarkable durability – Famed™ features proprietary Microban® Technology, an antimicrobial protection that does not wash off or wear away. Designed to promote cleaner spaces for your floor, wall and mosaic tile.
Which Carpet is Best for Pets?
Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.
SmartStrand
When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.
Unica
The inspiration for Unica was a stone that doesn’t exist in nature, taking sedimentary stones like limestone and other minimalistic stones, and adding veining of a basic marble. Unica is a rectified porcelain.
Icon Series
Icon is a concrete-look porcelain that provides a clean, modern look to any environment. Because this material is a porcelain product, minimal maintenance is required.
Barnwood Living
Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country.
Maroon Bells
An elegant cut pile construction that is included in our STAINMASTER® PetProtect™ collection of products, Maroon Bells adds style to any décor with its impressive texture and fine finish. Its rich color palette features 14 solids and 14 fleck tones.
Teton
New to our STAINMASTER® PetProtect™ collection of products, Teton offers a tonal crosshatch pattern in a sophisticated cut and loop construction. Its color palette includes a beautiful selection of 12 contemporary hues.
Cross Weave
This LCL (Level Cut and Loop) pattern is a very striking and fashionable “fabric” for the floor, with random combos of texture and color, and is designed with So Soft™ solution-dyed PET yarn. Available in 9 harmonious color combinations.
Monza Porcelain Tile Collection
Monza Porcelain large format tile collection - A beautifully diverse collection of porcelain large format tiles. This dynamic duo ranges from a cement and concrete industrial design to an elegant marble classic look.
ColorBurst® Variable Color Technology
The next evolution in variable-color technology. ColorBurst uses natural coloration to create a balanced, blended visual that adds depth and richness to Dream Weaver products. And since we infuse the colors in each strand of PureColor® fiber, the carpets are guaranteed not to stain or fade.
RevoTile
This true floating floor is made with real porcelain tile in ultra-realistic wood, stone, marble, and concrete looks.
Lavaliere
This luxurious collection of natural stone mosaics with antique mirror accents are the perfect combination of curvilinear ingenuity and geometric precision.
Mohawk Partners with Sunshine on a Ranney Day
CALHOUN, Ga. September 28, 2020—Mohawk is partnering once again with Sunshine on a Ranney Day, an Atlanta-based nonprofit that renovates homes for children with special needs, to provide light and greater independence for...
Daltile Collaborates With Leading Architectural Firm Gensler To Create New Products
Dallas, TX – September 23, 2020 – With Gensler, a leading global design and architectural firm, serving as the design consultant, Daltile has recently created and launched three new stunning tile lines – My City, Sector, and Flat. The epitome of sophisticated design, these fashion-driven, cement-look lines feature...
Pet Friently PureColor Fiber
The PureColor fiber system is the industry leader when it comes to colorfastness and performance. All of our PureColor solution dyed polyester products have permanent stain and soil resistance that will stand up to any active family and household pet. The PureColor fiber technology even allows you to clean with bleach or other household cleaners.
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