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Natural World

Natural World from TimberTru Flooring offers true-to-life looks with outstanding performance. Incredibly realistic visuals perfectly mimic the fine detail and texture found in authentic hardwood in a wide range of colors and textures to suit any taste.

LifeSeal Reserve

LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style.

Dogwood® Densified Wood Flooring

Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony.

Pet-Friendly Carpet

PetProtect® design make use of different cut and loop effects to lend a modern edge to a reflection of a centuries-old practice. This pattern comes in 12 captivating tones.

COREtec Plus HD

Choose from hundreds of beautiful Luxury Vinyl Planks and engineered wood and stone floors to get the look that perfectly expresses what makes you, you.

Transio Glazed Porcelain

Transio™ celebrates tradition by honoring the classic look of wood in a modern color palette. Four colors give you the choice of time-honored browns and a contemporary light beige and grey.

Enlite Porcelain Tile

Sooth your soul and awaken your senses with tranquil design. Finding beauty in the passing of time, Enlite™ embraces the calming effect of organic, natural stone visuals in a harmonious color palette.

Pet-Friendly COREtec Advanced+

COREtec is the preferred waterproof brand, with customers and consumers alike, and promises 100 percent waterproof, petproof and kidproof performance.Ultra-realistic looks. Ultra-scratch protection. Get a floor you love and a floor that lasts, designed to stand up to whatever the day throws its way.

Theorem 2.5mm LVT

Spark curiosity and collaboration in the next generation of doers, thinkers, influencers and connectors with a carefully curated palette of color and pattern. Theorem is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.

Exchange 2.5mm LVT

Invigorate and inspire with soft pastels and rich, saturated tones that complement a visual texture designed to add depth and interest. Exchange is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.

DEFEND™ Powered by MICROBAN®

DEFEND™ powered by Microban® is a distinct product line of high-performance porcelain antimicrobial floor, wall and mosaic tiles, continuously fighting the growth of up to 99% of bacteria on the surface.

Famed

Prominent in charm and remarkable durability – Famed™ features proprietary Microban® Technology, an antimicrobial protection that does not wash off or wear away. Designed to promote cleaner spaces for your floor, wall and mosaic tile.

Barnwood Living

Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country.

LUXE Plank Value

Luxe Plank ® Value luxury vinyl tile is an affordable way to achieve the stylish look of authentic hardwood or natural stone. Scratch and water resistance allow you to simulate natural materials in high moisture areas, including bathrooms, kitchens and laundry rooms.

RevoTile

This true floating floor is made with real porcelain tile in ultra-realistic wood, stone, marble, and concrete looks.

COREtec Wood

Choose from hundreds of beautiful Luxury Vinyl Planks and engineered wood floors to get the look that perfectly expresses what makes you, you.

COREtec Grande

All COREtec Grande styles feature the many benefits of WPC:100% waterproof planks that won't warp, swell, or buckle and are softer, warmer and quieter underfoot.

COREtec Stone

All COREtec Stone products feature fast and easy installation with integrated, coordinating grout -- all without making a mess. Tiles resist cracks, wear, and fading and offer a warmer, safer, softer, and quieter floor.

American Charm 6

American Charm 6 is built to withstand household wear and tear. It is a pet-friendly solution ideal for high-moisture areas such as kitchens, bathrooms, and laundry rooms. The Urethane Plus coating and 6-mil wear layer work together to protect from scratches, stains, and scuffs.

American Personality 12

The American Personality 12 collection features a fiberglass reinforced structure with a 12-mil wear layer for protection from rips, tears, and gouges. No acclimation is required for most in installations, and it can be installed in direct sunlight. American Personality 12 is ideal for residential applications, light commercial spaces and Main Street business.

Natural Creations with Diamond 10

We’ve harnessed the brilliant properties of diamonds to create flooring that is unmatched in performance and durability. This revolutionary, patented innovation uses cultured diamonds, with all the properties of real diamonds, to provide the highest scratch, stain and scuff resistance in the industry.

Armstrong Parallel USA 20

Manufactured in the US, Parallel USA Luxury Flooring offers a balance of performance, design and price – and is just a truck delivery away. Its performance has been strengthened with Urethane Plus coating to provide enhanced resistance to scratches, stains and scuffs compared to standard urethane coatings.

LUXE Plank Good

Luxe Plank® Good luxury vinyl tile replicates the beautiful look of hardwood floors with a water and scratch resistance that holds up well against water and everyday wear.

LUXE Plank Better

Bring the luxurious look of exotic and traditional hardwoods into your home with beautiful Luxe Plank® Better luxury vinyl tile. Simple installation with no special tools required — just peel, place and press and start enjoying your new floor right away!

LUXE Plank Best

Luxe Plank® Best luxury vinyl tile is a stunning choice for recreating the look of authentic hardwood with substantial thickness and the superior water and scratch resistance of our advanced protective coating, Urethane Plus.