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Natural World
Natural World from TimberTru Flooring offers true-to-life looks with outstanding performance. Incredibly realistic visuals perfectly mimic the fine detail and texture found in authentic hardwood in a wide range of colors and textures to suit any taste.
LifeSeal Reserve
LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style.
Dogwood® Densified Wood Flooring
Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony.
Theorem 2.5mm LVT
Spark curiosity and collaboration in the next generation of doers, thinkers, influencers and connectors with a carefully curated palette of color and pattern. Theorem is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.
Exchange 2.5mm LVT
Invigorate and inspire with soft pastels and rich, saturated tones that complement a visual texture designed to add depth and interest. Exchange is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.
Basement Flooring Guide
For many homeowners, the basement isn't just for storage. It's the family room, the play room, the home gym — a frequently enjoyed living space that deserves attention to great design, just like the rest of the house.
Barnwood Living
Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country.
LUXE Plank Value
Luxe Plank ® Value luxury vinyl tile is an affordable way to achieve the stylish look of authentic hardwood or natural stone. Scratch and water resistance allow you to simulate natural materials in high moisture areas, including bathrooms, kitchens and laundry rooms.
ColorBurst® Variable Color Technology
The next evolution in variable-color technology. ColorBurst uses natural coloration to create a balanced, blended visual that adds depth and richness to Dream Weaver products. And since we infuse the colors in each strand of PureColor® fiber, the carpets are guaranteed not to stain or fade.
American Charm 6
American Charm 6 is built to withstand household wear and tear. It is a pet-friendly solution ideal for high-moisture areas such as kitchens, bathrooms, and laundry rooms. The Urethane Plus coating and 6-mil wear layer work together to protect from scratches, stains, and scuffs.
American Personality 12
The American Personality 12 collection features a fiberglass reinforced structure with a 12-mil wear layer for protection from rips, tears, and gouges. No acclimation is required for most in installations, and it can be installed in direct sunlight. American Personality 12 is ideal for residential applications, light commercial spaces and Main Street business.
Natural Creations with Diamond 10
We’ve harnessed the brilliant properties of diamonds to create flooring that is unmatched in performance and durability. This revolutionary, patented innovation uses cultured diamonds, with all the properties of real diamonds, to provide the highest scratch, stain and scuff resistance in the industry.
Armstrong Parallel USA 20
Manufactured in the US, Parallel USA Luxury Flooring offers a balance of performance, design and price – and is just a truck delivery away. Its performance has been strengthened with Urethane Plus coating to provide enhanced resistance to scratches, stains and scuffs compared to standard urethane coatings.
LUXE Plank Good
Luxe Plank® Good luxury vinyl tile replicates the beautiful look of hardwood floors with a water and scratch resistance that holds up well against water and everyday wear.
LUXE Plank Better
Bring the luxurious look of exotic and traditional hardwoods into your home with beautiful Luxe Plank® Better luxury vinyl tile. Simple installation with no special tools required — just peel, place and press and start enjoying your new floor right away!
LUXE Plank Best
Luxe Plank® Best luxury vinyl tile is a stunning choice for recreating the look of authentic hardwood with substantial thickness and the superior water and scratch resistance of our advanced protective coating, Urethane Plus.
LUXE Plank with FasTak Install
From planks to tile, whatever the style, Luxe Plank flooring was built to hold onto its beauty — even under high traffic, high moisture and high impact.
Alterna Engineered Tile
Like stone, ceramic and porcelain, Alterna Engineered Tile flooring is incredibly beautiful and durable. But its comfortable surface makes Alterna warmer to the touch, kinder to your feet, and easier to care for in any room of your home.
Pet Friently PureColor Fiber
The PureColor fiber system is the industry leader when it comes to colorfastness and performance. All of our PureColor solution dyed polyester products have permanent stain and soil resistance that will stand up to any active family and household pet. The PureColor fiber technology even allows you to clean with bleach or other household cleaners.
What's the difference between linoleum and vinyl flooring?
Linoleum flooring and vinyl flooring often get mistaken for each other by homeowners who are searching for sheet flooring that will look good for the long haul. Both floor types are indeed tough and long-lasting, and can be installed pretty much anywhere. But there are some important differences between the two.
Wood-Look Vinyl Flooring
There's a lot to love about hardwood flooring, but there may be times when vinyl is the best fit. Read about why wood-look vinyl flooring may be the right choice for your project — and what kinds of options you have if you decide to go this route.
Wood-Look Vinyl Flooring
There's a lot to love about hardwood flooring, but there may be times when vinyl is the best fit. Read about why wood-look vinyl flooring may be the right choice for your project — and what kinds of options you have if you decide to go this route.
Kitchen Flooring Guide
The kitchen is the hub of your home, where you cook meals and gather for parties. Kitchen floors must withstand frequent foot traffic, dropped dishes and utensils, and spills galore. But because it’s a room you'll likely spend a lot of time in, it must also indulge your craving for great style.
Vinyl Flooring That Looks Like Stone
Imagine the look of natural stone: the captivating mosaic shapes, the delicate veining and the gorgeous blend of organic colors and clefts. You can enjoy the beauty of materials like slate, travertine and quartz, artfully captured in stone-look vinyl flooring.
Decorating Walls with Flooring
Wood on the walls was a popular mid-century decorating trend, and, like many looks of that time, it's recently re-emerged, new and improved. Discover how you can transform a room from top to bottom with the enduring beauty and durability of Armstrong products — on your walls.
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