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Natural World
Natural World from TimberTru Flooring offers true-to-life looks with outstanding performance. Incredibly realistic visuals perfectly mimic the fine detail and texture found in authentic hardwood in a wide range of colors and textures to suit any taste.
LifeSeal Reserve
LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style.
Dogwood® Densified Wood Flooring
Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony.
SmartStrand
When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.
Barnwood Living
Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country.
REZONE™
Give any room a patterned, finished look with the classic simplicity of Rezone™. The clean lines of this all white mosaic add a sense of calm and order in a range of applications.
Feature™
Feature™ is a groutless stone mosaic that is easy to install and turns an ordinary wall into a showpiece. The unique texture, color and three dimensional look of FeatureTM provides depth and warmth to any installation.
Emser Tile’s Yakedo™Wins Flooring Category in 2020 HD Awards
Emser Tile, leading designer, marketer and producer of the world’s finest tile and natural stone,proudly announces Yakedo™ by Emser Tile as hard surfaces flooring category winner for the 16th annual Hospitality Design Awards.
Monza Porcelain Tile Collection
Monza Porcelain large format tile collection - A beautifully diverse collection of porcelain large format tiles. This dynamic duo ranges from a cement and concrete industrial design to an elegant marble classic look.
Mohawk Partners with Sunshine on a Ranney Day
CALHOUN, Ga. September 28, 2020—Mohawk is partnering once again with Sunshine on a Ranney Day, an Atlanta-based nonprofit that renovates homes for children with special needs, to provide light and greater independence for...
Daltile 'Style Squad' Influencer Shows Consumers How DIY Easy RevoTile Is
Dallas, TX – August 19, 2020 – One of Daltile’s new Style Squad influencers is living proof for her followers regarding just how fast and easy Daltile’s new RevoTile is to install. Daltile’s most recent social media campaign is the newly-launched “Style Squad”, made up of popular influencers who are...
How to Choose the Best Plank Floor
Choosing a floor may seem a bit daunting, especially if you've never done it before. Whether you're a newbie or a pro, understanding more will prepare you to choose the very best floor for your lifestyle, space, and budget.
SmartStrand All Pet protection
SmartStrand is still the softest, most durable and easiest to clean carpet on the planet. SmartStrand includes Mohawk’s exclusive All Pet protection, the most comprehensive pet warranty in the industry, covering all pets, all accidents, all the time.
Why Tile Is the Best Flooring
Did you know that tile is pet proof? Tile is stain-resistant, scratch-resistant, water-resistant - and it resists bacterial growth, too! You don't have to worry about your furry family members - or your floor - when you have tile.
Solid Hardwood vs. Engineered Wood
Many hardwood shoppers don't realize there are two types of wood — solid and engineered. Both solid and engineered flooring add value and structure to your home and are available in plenty of species, stains and styles. So, what exactly are these two types of hardwood and how do they compare? Let's explore.
American Industrial Partners' Acquisition of Armstrong Flooring's Wood Flooring Business Is a Win-Win Deal
CLEVELAND, Nov. 15, 2018 /PRNewswire/ -- American Industrial Partners (AIP), a private equity firm with substantial holdings in the construction industry, announced today that it had entered into an agreement to purchase the wood flooring operations of Armstrong Flooring.
Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge
CALHOUN, Ga. October 1, 2018—Mohawk will unveil innovative products, brands and programs to help its retail partners accelerate their competitive edge in the face of today’s fast-paced and changing retail world at the Edge Summit, which will be held December 6–9, 2018 at Gaylord Palms Resort in Kissimmee, Fla.
Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year
CALHOUN, Ga. September 2018 — Mohawk continues its fight against breast cancer with its support of the Susan G. Komen® 3-Day Walk by donating more than 7,000 SmartCushion pads to comfort this year’s walkers and crew members. The company also hosts the “Mohawk Mile,” a bright pink carpeted footpath to the finish line filled with Mohawk residential and commercial team members, retail partners and customers urging walkers on to success.
Mohawk “Colors of Spring” National Sale Features Aggressive Consumer Rebate and Financing Offers, Free TV Commercials
DALTON (March 28, 2011)— For the seventh straight year, Mohawk and its aligned retailers are partnering to create a springtime national selling event that has proven effective in building store traffic, increasing sales, and strengthening the brand position of Mohawk aligned retailers.
Mohawk featured in ABC News’ “Made in America” series
DALTON (March 29, 2011)—ABC World News Tonight recently devoted two weeks of evening news broadcasts to this challenge: “Could you furnish a home using only American-made goods?” It included products from Mohawk Industries as one of its solutions.
Mohawk Industries Turning “Green” Into Green: Ideas You Can Use Today
Retailers across the country have used sustainability to make a difference in their stores’ bottom lines. Mohawk Industries has been asking dealers for their best practices and have gotten scores of ideas in how to reduce costs, boost sales, and build stronger bonds with customers.
Armstrong Green: Opportunity for customer service and better sales
Call it what you will—sustainability, environmental responsibility, green—it is a very public issue. Still, the open question is: In what ways and to what degree are consumers making purchase decisions based on green factors? And, how does that impact flooring?
Mohawk Looks at Training Magazine Top 125 Honors as a Challenge to Improve
DALTON (March 9, 2009)—Mohawk Industries has again been named as one of Training Magazine’s “Top 125” training organizations, this time for 2010.
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