News

Athena
This rectified porcelain line has a dynamic look and feel that adds an air of sophistication to any room. Athena introduces an additional onyx inspired marble-look line to their catalog, but this time it has a more luxurious pattern and a greater depth of color.

Pet Friendly Empower Rigid Core Flooring
Empower rigid core flooring was built using our innovative Diamond 10 Technology which provides the ultimate in scratch, stain and scuff resistance. Infused with cultured diamonds, our latest innovation.

Pet-Friendly Carpet
PetProtect® design make use of different cut and loop effects to lend a modern edge to a reflection of a centuries-old practice. This pattern comes in 12 captivating tones.

COREtec Plus HD
Choose from hundreds of beautiful Luxury Vinyl Planks and engineered wood and stone floors to get the look that perfectly expresses what makes you, you.

Pet-Friendly COREtec Advanced+
COREtec is the preferred waterproof brand, with customers and consumers alike, and promises 100 percent waterproof, petproof and kidproof performance.Ultra-realistic looks. Ultra-scratch protection. Get a floor you love and a floor that lasts, designed to stand up to whatever the day throws its way.

Theorem 2.5mm LVT
Spark curiosity and collaboration in the next generation of doers, thinkers, influencers and connectors with a carefully curated palette of color and pattern. Theorem is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.

Exchange 2.5mm LVT
Invigorate and inspire with soft pastels and rich, saturated tones that complement a visual texture designed to add depth and interest. Exchange is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.

ADURA®Flex
ADURA®Flex is a traditional glue down LVT floor which is perfect when you don't want any transition strips from room to room. It's also a great option for homes with open floor plans and with seniors or those with special needs.

Rigid Core Vantage
Armstrong Flooring has combined striking and realistic wood styles in an extra-long plank format to create a dramatic look that’s perfect for any room. Rigid Core Vantage was built to maintain its beauty – even under high traffic, high moisture and high impact.

ADURA®Max Plank Flooring
ADURA®Max is available in today’s most popular decors and features our innovative HydroLoc™ waterproof core—making it the perfect choice for your most challenging rooms.

Which Carpet is Best for Pets?
Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.

Rigid Core Elements
You want new floors that will look and perform their best when faced with just about anything — from scratches and stains to spills and sound. Rigid Core Elements is uniquely built to withstand it all, so you can welcome enduring style to any room of your home.

SmartStrand
When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.

Rigid Core Essentials
You want new floors that will look and perform their best when faced with just about anything — from scratches and stains to spills and sound. Rigid Core Essentials is built to withstand it all, so you can welcome enduring style to any room of your home.

REZONE™
Give any room a patterned, finished look with the classic simplicity of Rezone™. The clean lines of this all white mosaic add a sense of calm and order in a range of applications.

Feature™
Feature™ is a groutless stone mosaic that is easy to install and turns an ordinary wall into a showpiece. The unique texture, color and three dimensional look of FeatureTM provides depth and warmth to any installation.

Emser Tile’s Yakedo™Wins Flooring Category in 2020 HD Awards
Emser Tile, leading designer, marketer and producer of the world’s finest tile and natural stone,proudly announces Yakedo™ by Emser Tile as hard surfaces flooring category winner for the 16th annual Hospitality Design Awards.

Monza Porcelain Tile Collection
Monza Porcelain large format tile collection - A beautifully diverse collection of porcelain large format tiles. This dynamic duo ranges from a cement and concrete industrial design to an elegant marble classic look.

LUXE Plank Value
Luxe Plank ® Value luxury vinyl tile is an affordable way to achieve the stylish look of authentic hardwood or natural stone. Scratch and water resistance allow you to simulate natural materials in high moisture areas, including bathrooms, kitchens and laundry rooms.

ColorBurst® Variable Color Technology
The next evolution in variable-color technology. ColorBurst uses natural coloration to create a balanced, blended visual that adds depth and richness to Dream Weaver products. And since we infuse the colors in each strand of PureColor® fiber, the carpets are guaranteed not to stain or fade.

SONO Eclipse
With its innovative waterproof mineral composite core, SONO Eclipse offers a whole new range of benefits in flooring. From superior stability and durability to stunning HD direct-to-core digital printing, SONO Eclipse is simply better—and better for you.

COREtec Wood
Choose from hundreds of beautiful Luxury Vinyl Planks and engineered wood floors to get the look that perfectly expresses what makes you, you.

COREtec Grande
All COREtec Grande styles feature the many benefits of WPC:100% waterproof planks that won't warp, swell, or buckle and are softer, warmer and quieter underfoot.

COREtec Stone
All COREtec Stone products feature fast and easy installation with integrated, coordinating grout -- all without making a mess. Tiles resist cracks, wear, and fading and offer a warmer, safer, softer, and quieter floor.

American Charm 6
American Charm 6 is built to withstand household wear and tear. It is a pet-friendly solution ideal for high-moisture areas such as kitchens, bathrooms, and laundry rooms. The Urethane Plus coating and 6-mil wear layer work together to protect from scratches, stains, and scuffs.


























