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LifeSeal Reserve
LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style.
Dogwood® Densified Wood Flooring
Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony.
Castillian Collection
Castillian engineered hardwood flooring is a modern take on the classic beauty of the hardwood floors found in castles, cottages and manors across the European continent. Made with genuine European White Oak lumber, these floors will be the perfect addition to any modern, or traditional, décor for decades.
FloorEver™
Phenix offers 100 percent solution dyed fiber, which is the best suited option for homes with four-legged family members. The FloorEver collection focuses on delivering the consumer durable carpet that can withstand the demands of active households. The performance attributes of this collection are enhanced with Microban, which protects the floor 24/7 against the growth of bacteria, mold and mildew.
COREtec Plus HD
Choose from hundreds of beautiful Luxury Vinyl Planks and engineered wood and stone floors to get the look that perfectly expresses what makes you, you.
Pet-Friendly COREtec Advanced+
COREtec is the preferred waterproof brand, with customers and consumers alike, and promises 100 percent waterproof, petproof and kidproof performance.Ultra-realistic looks. Ultra-scratch protection. Get a floor you love and a floor that lasts, designed to stand up to whatever the day throws its way.
Theorem 2.5mm LVT
Spark curiosity and collaboration in the next generation of doers, thinkers, influencers and connectors with a carefully curated palette of color and pattern. Theorem is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.
Exchange 2.5mm LVT
Invigorate and inspire with soft pastels and rich, saturated tones that complement a visual texture designed to add depth and interest. Exchange is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.
HydroBlok™ Waterproof Hardwood Flooring
HydroBlok™ has an innovative, 3-part system that protects against water damage. Top down moisture protection is guaranteed for up to 36 hours.
ADURA®Flex
ADURA®Flex is a traditional glue down LVT floor which is perfect when you don't want any transition strips from room to room. It's also a great option for homes with open floor plans and with seniors or those with special needs.
ADURA®Max Plank Flooring
ADURA®Max is available in today’s most popular decors and features our innovative HydroLoc™ waterproof core—making it the perfect choice for your most challenging rooms.
Which Carpet is Best for Pets?
Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.
Barnwood Living
Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country.
LUXE Plank Value
Luxe Plank ® Value luxury vinyl tile is an affordable way to achieve the stylish look of authentic hardwood or natural stone. Scratch and water resistance allow you to simulate natural materials in high moisture areas, including bathrooms, kitchens and laundry rooms.
COREtec Wood
Choose from hundreds of beautiful Luxury Vinyl Planks and engineered wood floors to get the look that perfectly expresses what makes you, you.
COREtec Grande
All COREtec Grande styles feature the many benefits of WPC:100% waterproof planks that won't warp, swell, or buckle and are softer, warmer and quieter underfoot.
COREtec Stone
All COREtec Stone products feature fast and easy installation with integrated, coordinating grout -- all without making a mess. Tiles resist cracks, wear, and fading and offer a warmer, safer, softer, and quieter floor.
American Charm 6
American Charm 6 is built to withstand household wear and tear. It is a pet-friendly solution ideal for high-moisture areas such as kitchens, bathrooms, and laundry rooms. The Urethane Plus coating and 6-mil wear layer work together to protect from scratches, stains, and scuffs.
American Personality 12
The American Personality 12 collection features a fiberglass reinforced structure with a 12-mil wear layer for protection from rips, tears, and gouges. No acclimation is required for most in installations, and it can be installed in direct sunlight. American Personality 12 is ideal for residential applications, light commercial spaces and Main Street business.
Natural Creations with Diamond 10
We’ve harnessed the brilliant properties of diamonds to create flooring that is unmatched in performance and durability. This revolutionary, patented innovation uses cultured diamonds, with all the properties of real diamonds, to provide the highest scratch, stain and scuff resistance in the industry.
Armstrong Parallel USA 20
Manufactured in the US, Parallel USA Luxury Flooring offers a balance of performance, design and price – and is just a truck delivery away. Its performance has been strengthened with Urethane Plus coating to provide enhanced resistance to scratches, stains and scuffs compared to standard urethane coatings.
LUXE Plank Good
Luxe Plank® Good luxury vinyl tile replicates the beautiful look of hardwood floors with a water and scratch resistance that holds up well against water and everyday wear.
LUXE Plank Better
Bring the luxurious look of exotic and traditional hardwoods into your home with beautiful Luxe Plank® Better luxury vinyl tile. Simple installation with no special tools required — just peel, place and press and start enjoying your new floor right away!
LUXE Plank Best
Luxe Plank® Best luxury vinyl tile is a stunning choice for recreating the look of authentic hardwood with substantial thickness and the superior water and scratch resistance of our advanced protective coating, Urethane Plus.
LUXE Plank with FasTak Install
From planks to tile, whatever the style, Luxe Plank flooring was built to hold onto its beauty — even under high traffic, high moisture and high impact.
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