News

Reverse
A gold level certification signifies that this collection achieves even more rigorous performance standards for material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness.

Natural World
Natural World from TimberTru Flooring offers true-to-life looks with outstanding performance. Incredibly realistic visuals perfectly mimic the fine detail and texture found in authentic hardwood in a wide range of colors and textures to suit any taste.

Athena
This rectified porcelain line has a dynamic look and feel that adds an air of sophistication to any room. Athena introduces an additional onyx inspired marble-look line to their catalog, but this time it has a more luxurious pattern and a greater depth of color.

LifeSeal Reserve
LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style.

Dogwood® Densified Wood Flooring
Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony.

Pet-Friendly Carpet
PetProtect® design make use of different cut and loop effects to lend a modern edge to a reflection of a centuries-old practice. This pattern comes in 12 captivating tones.

Transio Glazed Porcelain
Transio™ celebrates tradition by honoring the classic look of wood in a modern color palette. Four colors give you the choice of time-honored browns and a contemporary light beige and grey.

Enlite Porcelain Tile
Sooth your soul and awaken your senses with tranquil design. Finding beauty in the passing of time, Enlite™ embraces the calming effect of organic, natural stone visuals in a harmonious color palette.

Latitude Forest Park
Forest Park, the latest addition to the Latitude Collection® is a 7.5" wide plank, sliced face Hickory with extra long lengths up to 83". Forest Park comes in 4 hand-stained colors with subtle wire brushing that accentuate the warmth and color variation that can only be found in a hickory floor.

Kodiak
Unapologetically rustic best describes Kodiak. The hand stained and hand scraped finish creates a warm, rich visual that lends itself perfectly to the modern farmhouse vibe that continues in popularity.

Theorem 2.5mm LVT
Spark curiosity and collaboration in the next generation of doers, thinkers, influencers and connectors with a carefully curated palette of color and pattern. Theorem is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.

Exchange 2.5mm LVT
Invigorate and inspire with soft pastels and rich, saturated tones that complement a visual texture designed to add depth and interest. Exchange is a 2.5 mm LVT with Diamond 10 Technology and is domestically produced.

DEFEND™ Powered by MICROBAN®
DEFEND™ powered by Microban® is a distinct product line of high-performance porcelain antimicrobial floor, wall and mosaic tiles, continuously fighting the growth of up to 99% of bacteria on the surface.

Sports Multi-Function Flooring
The locker room is connected to the weight room which is down the hall from the gym which can also be the cafeteria. Our multi-function flooring solutions work under all kinds of activities. Rubber and vinyl solutions that come in an array of colors, patterns, textures and thicknesses.

ADURA®Flex
ADURA®Flex is a traditional glue down LVT floor which is perfect when you don't want any transition strips from room to room. It's also a great option for homes with open floor plans and with seniors or those with special needs.

Basement Flooring Guide
For many homeowners, the basement isn't just for storage. It's the family room, the play room, the home gym — a frequently enjoyed living space that deserves attention to great design, just like the rest of the house.

Famed
Prominent in charm and remarkable durability – Famed™ features proprietary Microban® Technology, an antimicrobial protection that does not wash off or wear away. Designed to promote cleaner spaces for your floor, wall and mosaic tile.

ADURA®Max Plank Flooring
ADURA®Max is available in today’s most popular decors and features our innovative HydroLoc™ waterproof core—making it the perfect choice for your most challenging rooms.

Which Carpet is Best for Pets?
Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.

SmartStrand
When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.

Tarkett Composition Tile
Composition tiles provide economic value and a multitude of patterns and quality options to optimize performance across a number of high traffic installation areas. From the original vinyl composition tile (VCT), to vinyl enhanced tile (VET) and solid vinyl tile (SVT), composite tiles are budget friendly and withstand heavy foot and rolling traffic.

SpillShield®Plus Waterproof Laminate Flooring
A kitchen or bathroom remodel is filled with overwhelming decisions. Mannington® makes it easier with our waterproof laminate flooring.

Barnwood Living
Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country.

LUXE Plank Value
Luxe Plank ® Value luxury vinyl tile is an affordable way to achieve the stylish look of authentic hardwood or natural stone. Scratch and water resistance allow you to simulate natural materials in high moisture areas, including bathrooms, kitchens and laundry rooms.

ColorBurst® Variable Color Technology
The next evolution in variable-color technology. ColorBurst uses natural coloration to create a balanced, blended visual that adds depth and richness to Dream Weaver products. And since we infuse the colors in each strand of PureColor® fiber, the carpets are guaranteed not to stain or fade.








































