News
The Kashmere Collection
The Kashmere Collection: Boasting unique patterns and colorations, Kashmere exemplifies lasting quality and ease of cleaning, hallmarks of Karastan's reputation for luxurious carpets and gorgeous living spaces.
Rustic Revival
Rustic Revival will rejuvenate any décor with a new look. A tonal assortment that incorporates four yarns creates a great visual in any room. The 16-color palette is natural and compelling. Its soft comfort and easy care are irresistible.
SmartStrand
When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.
Mohawk Partners with Sunshine on a Ranney Day
CALHOUN, Ga. September 28, 2020—Mohawk is partnering once again with Sunshine on a Ranney Day, an Atlanta-based nonprofit that renovates homes for children with special needs, to provide light and greater independence for...
How to Choose the Best Plank Floor
Choosing a floor may seem a bit daunting, especially if you've never done it before. Whether you're a newbie or a pro, understanding more will prepare you to choose the very best floor for your lifestyle, space, and budget.
SmartStrand All Pet protection
SmartStrand is still the softest, most durable and easiest to clean carpet on the planet. SmartStrand includes Mohawk’s exclusive All Pet protection, the most comprehensive pet warranty in the industry, covering all pets, all accidents, all the time.
Wool Carpets: The Best Carpets for Allergies
If you’re one of the nearly 30% of adults or 40% of children in the U.S. who lives with allergies, you don’t need a doctor telling you how the war against allergens is an everyday, uphill battle. Allergens are everywhere around the house – embedded in fabric, airborne in dust and lying in wait on hard surfaces.
Solid Hardwood vs. Engineered Wood
Many hardwood shoppers don't realize there are two types of wood — solid and engineered. Both solid and engineered flooring add value and structure to your home and are available in plenty of species, stains and styles. So, what exactly are these two types of hardwood and how do they compare? Let's explore.
American Industrial Partners' Acquisition of Armstrong Flooring's Wood Flooring Business Is a Win-Win Deal
CLEVELAND, Nov. 15, 2018 /PRNewswire/ -- American Industrial Partners (AIP), a private equity firm with substantial holdings in the construction industry, announced today that it had entered into an agreement to purchase the wood flooring operations of Armstrong Flooring.
Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge
CALHOUN, Ga. October 1, 2018—Mohawk will unveil innovative products, brands and programs to help its retail partners accelerate their competitive edge in the face of today’s fast-paced and changing retail world at the Edge Summit, which will be held December 6–9, 2018 at Gaylord Palms Resort in Kissimmee, Fla.
Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year
CALHOUN, Ga. September 2018 — Mohawk continues its fight against breast cancer with its support of the Susan G. Komen® 3-Day Walk by donating more than 7,000 SmartCushion pads to comfort this year’s walkers and crew members. The company also hosts the “Mohawk Mile,” a bright pink carpeted footpath to the finish line filled with Mohawk residential and commercial team members, retail partners and customers urging walkers on to success.
Joyful Heart Foundation rolls out Karastan red carpet for star-studded fundraising event
Karastan’s luxurious red carpet set the stage for one of New York’s most glamorous and meaningful fundraising events.
Frank Lloyd Wright's Taliesin West Gets a Face-lift
Architect Frank Lloyd Wright believed every element of the space he was creating should work together—from floor plan to fabric to furniture to floor covering.
Great Looking, Durable, Affordable and Easy-to-Install: Top Reasons Why Armstrong’s New Duality Vinyl Flooring Dazzles
Selecting a floor….you know how it’s done. First, you choose the look you like – stones, woods, perhaps something avant-garde?
Mohawk “Colors of Spring” National Sale Features Aggressive Consumer Rebate and Financing Offers, Free TV Commercials
DALTON (March 28, 2011)— For the seventh straight year, Mohawk and its aligned retailers are partnering to create a springtime national selling event that has proven effective in building store traffic, increasing sales, and strengthening the brand position of Mohawk aligned retailers.
Mohawk featured in ABC News’ “Made in America” series
DALTON (March 29, 2011)—ABC World News Tonight recently devoted two weeks of evening news broadcasts to this challenge: “Could you furnish a home using only American-made goods?” It included products from Mohawk Industries as one of its solutions.
Karastan first to receive new wool certification
DALTON—Karastan has become the first company to carry the Wool: Clean Air Certified label on all of its wool carpets and rugs (FCNews, Dec. 6/13, 2010).
Mohawk Industries Turning “Green” Into Green: Ideas You Can Use Today
Retailers across the country have used sustainability to make a difference in their stores’ bottom lines. Mohawk Industries has been asking dealers for their best practices and have gotten scores of ideas in how to reduce costs, boost sales, and build stronger bonds with customers.
Karastan Uses Facebook for its Home for the Holidays Promotion
Kelly Wright Barrere, of Cartersville, GA, won a new rug from Karastan’s Iconoclast Collection as part of a Facebook promotion called “Home for the Holidays.” Karastan invited its hundreds of Facebook followers to click or comment on their favorite Iconoclast rug during the month of December.
Armstrong Green: Opportunity for customer service and better sales
Call it what you will—sustainability, environmental responsibility, green—it is a very public issue. Still, the open question is: In what ways and to what degree are consumers making purchase decisions based on green factors? And, how does that impact flooring?
Inspired New Longer Wood Lengths in Laminate from Armstrong Floors
The big news in laminate flooring this year is Rustics Premium™ New England Long Plank, a dramatic line from Armstrong which offers a hand-scraped, oiled finish hardwood look and the longest laminate floor boards to date – over seven feet.
Karastan Supports 2010 Joyful Heart Gala
Everyone wore jeans at the 2010 Joyful Heart Gala, which was held May 5 in New York at Skylight, the expansive SoHo event space.
Easy Care and Fresh Colors Abound in Karastan’s 2010 Tufted Introductions
DALTON, GA, February 19, 2010—Karastan’s new tufted introductions bring gardens indoors, create oases of calm and color and infuse classic designs with contemporary spirit. They all emphasize fresh, easy-to-live-with palettes and easy care—the perfect combination for the busy family.
A New Breeze of Color for Karastan’s Classic Weaves and New Wovens with Casual Flair
DALTON, GA, February 19, 2010—The winds of change blow softly and naturally in Karastan’s woven introductions for 2010.
Mohawk Looks at Training Magazine Top 125 Honors as a Challenge to Improve
DALTON (March 9, 2009)—Mohawk Industries has again been named as one of Training Magazine’s “Top 125” training organizations, this time for 2010.
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