News

Godfrey Hirst EverLux Xtra

Godfrey Hirst is revolutionizing the world of plush textiles with its groundbreaking XTRA Technology, prominently featured in this year’s trend-setting EverLux line. XTRA Technology blends the finest, most exclusive fibers, setting the stage for limitless design potential and transforming the paradigms of style and durability.

Pietra Divina

Pietra Divina™ sets a heavenly standard for natural stone. Three exquisite marbles feature a color palette that includes white with grey veining, white with warm gold movement, and a marvelous black with delicate white accents.

Transio Glazed Porcelain

Transio™ celebrates tradition by honoring the classic look of wood in a modern color palette. Four colors give you the choice of time-honored browns and a contemporary light beige and grey.

Enlite Porcelain Tile

Sooth your soul and awaken your senses with tranquil design. Finding beauty in the passing of time, Enlite™ embraces the calming effect of organic, natural stone visuals in a harmonious color palette.

Sweet Memories Collection

The Sweet Memories Collection, a floor with character. Our exclusive manufacturing processes create floors with all the charms of yesteryear. Color variations, knots, cracks, and other natural characteristics give this collection an authentic appearance.

DEFEND™ Powered by MICROBAN®

DEFEND™ powered by Microban® is a distinct product line of high-performance porcelain antimicrobial floor, wall and mosaic tiles, continuously fighting the growth of up to 99% of bacteria on the surface.

Famed

Prominent in charm and remarkable durability – Famed™ features proprietary Microban® Technology, an antimicrobial protection that does not wash off or wear away. Designed to promote cleaner spaces for your floor, wall and mosaic tile.

Which Carpet is Best for Pets?

Everyone knows carpet feels great underfoot—whether you have two feet or four!—Shaw has developed some carpet benefits you’ll love, and so will your furrier family members. They add up to a healthy, sweet-smelling home for you and your pet.

NuGen

NuGen is a lead ahead- a flooring product with next generation center-to-surface engineering designed to perform radically better under the rigors of daily wear.

RevoTile

This true floating floor is made with real porcelain tile in ultra-realistic wood, stone, marble, and concrete looks.

ProGen

ProGen is a lead ahead- a flooring product with next generation center-to-surface engineering designed to perform radically better under the rigors of daily wear. It holds up beautifully against water, temperature change and sunlight, resisting buckling, denting and warping. ProGen promises an improved experience – from design and installation to appearance and long term wear. It is the solution for the current generation of smart, savvy consumers that last for the next generation.

DreamVille Collection

A collection that evokes towns where you can go to relax and recharge with natural-looking floors paired with a matte finish. The Dreamville collection, features highly textured floors and rich, natural character woods. The collection comes in Engineered technology with DuraMatt X finish.

Lavaliere

This luxurious collection of natural stone mosaics with antique mirror accents are the perfect combination of curvilinear ingenuity and geometric precision.

Daltile Collaborates With Leading Architectural Firm Gensler To Create New Products

Dallas, TX – September 23, 2020 – With Gensler, a leading global design and architectural firm, serving as the design consultant, Daltile has recently created and launched three new stunning tile lines – My City, Sector, and Flat. The epitome of sophisticated design, these fashion-driven, cement-look lines feature...

Tarkett: Nine New Stone Designs for Popular ProGen™ Rigid Core LVT Collection

SOLON, OH, AUGUST 20, 2020 — Tarkett, a worldwide leader in innovative and sustainable flooring, is expanding its collection of ProGen™ rigid core luxury vinyl tiles and planks with nine new stone designs. The new designs join 22 high-definition wood designs, giving homeowners...

How to Choose the Best Plank Floor

Choosing a floor may seem a bit daunting, especially if you've never done it before. Whether you're a newbie or a pro, understanding more will prepare you to choose the very best floor for your lifestyle, space, and budget.

Anthem celebrates the beauty of the great American hardwoods

Anybody up for a road trip? If not, then check out our Anthem Plus laminate. Anthem celebrates the beauty of the great American hardwoods but in a much more affordable laminate option. This laminate features embossed in register texture which means what you see is what you feel. So save some gas and time and explore some of the greatest hardwood looks both sides of the Mississippi!

Game of Stones

Carrara and Calcutta marbles were prized by the ancient Romans as much as we love them today. These are the most popular stones used in the modern kitchen. Combined with pristine white cabinetry and fashionable color schemes, this classic marble stone adds simple elegance to your home.

Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway

Shaw Floors is honored to be a national sponsor of the St. Jude Dream Home Giveaway. In the coming days, as construction nears completion in more than 40 markets across the U.S., partners & local supporters will gather for "floor signing" events, to permanently attach a blessing or special message to these homes which will raise millions of dollars for the care and life-saving research that happens at St. Jude Children's Research Hospital.

Solid Hardwood vs. Engineered Wood

Many hardwood shoppers don't realize there are two types of wood — solid and engineered. Both solid and engineered flooring add value and structure to your home and are available in plenty of species, stains and styles. So, what exactly are these two types of hardwood and how do they compare? Let's explore.

Fifth Avenue oak hardwood flooring

Want to be bold? This chevron stripe installation of Fifth Avenue oak hardwood flooring gives any space an eye-catching focal point. Case in point: the Newport Cottages space at the High Point Market | The World's Home for Home Furnishings, which was styled by Madcap Cottage. Fifth Avenue comes standard in herringbone planks, making it easier to replicate this chevron installation in your home! #DIY

Repel technology offers impressive protection!

Water can wreak havoc on hard surface flooring, but Repel technology offers impressive protection! Watch and see what fizzes and what doesn't. Explore beautiful hardwood flooring featuring Repel

American Industrial Partners' Acquisition of Armstrong Flooring's Wood Flooring Business Is a Win-Win Deal

CLEVELAND, Nov. 15, 2018 /PRNewswire/ -- American Industrial Partners (AIP), a private equity firm with substantial holdings in the construction industry, announced today that it had entered into an agreement to purchase the wood flooring operations of Armstrong Flooring.

Breathe easier with carpet

It's a common misconception that carpet can adversely impact allergy and asthma sufferers. Recently, Shaw Industries commissioned a series of scientific studies that indicate that effectively cleaned carpet can reduce airborne allergens, making it a viable choice for families impacted by allergies and asthma.