News

Daltile 'Style Squad' Influencer Shows Consumers How DIY Easy RevoTile Is
Dallas, TX – August 19, 2020 – One of Daltile’s new Style Squad influencers is living proof for her followers regarding just how fast and easy Daltile’s new RevoTile is to install. Daltile’s most recent social media campaign is the newly-launched “Style Squad”, made up of popular influencers who are...

How to Choose the Best Plank Floor
Choosing a floor may seem a bit daunting, especially if you've never done it before. Whether you're a newbie or a pro, understanding more will prepare you to choose the very best floor for your lifestyle, space, and budget.

Why Tile Is the Best Flooring
Did you know that tile is pet proof? Tile is stain-resistant, scratch-resistant, water-resistant - and it resists bacterial growth, too! You don't have to worry about your furry family members - or your floor - when you have tile.

Solid Hardwood vs. Engineered Wood
Many hardwood shoppers don't realize there are two types of wood — solid and engineered. Both solid and engineered flooring add value and structure to your home and are available in plenty of species, stains and styles. So, what exactly are these two types of hardwood and how do they compare? Let's explore.

American Industrial Partners' Acquisition of Armstrong Flooring's Wood Flooring Business Is a Win-Win Deal
CLEVELAND, Nov. 15, 2018 /PRNewswire/ -- American Industrial Partners (AIP), a private equity firm with substantial holdings in the construction industry, announced today that it had entered into an agreement to purchase the wood flooring operations of Armstrong Flooring.
Armstrong Green: Opportunity for customer service and better sales
Call it what you will—sustainability, environmental responsibility, green—it is a very public issue. Still, the open question is: In what ways and to what degree are consumers making purchase decisions based on green factors? And, how does that impact flooring?

Inspired New Longer Wood Lengths in Laminate from Armstrong Floors
The big news in laminate flooring this year is Rustics Premium™ New England Long Plank, a dramatic line from Armstrong which offers a hand-scraped, oiled finish hardwood look and the longest laminate floor boards to date – over seven feet.


