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Athena
This rectified porcelain line has a dynamic look and feel that adds an air of sophistication to any room. Athena introduces an additional onyx inspired marble-look line to their catalog, but this time it has a more luxurious pattern and a greater depth of color.
LifeSeal Reserve
LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style.
Big Sur Engineered Hardwood
Big Sur is an engineered hardwood collection of white oak and hickory in 7 ½”-wide planks and 10 colors. Inspired by the region’s Pacific coast and a blend of lush, rugged coastline, the combination of textures and colors in a low-gloss finish provides an inspiring design palette.
Dogwood® Densified Wood Flooring
Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony.
Fray
Newly enriched graphics weave a metallic-glossy effect into this linen-inspired collection. Now enjoy all the most sought-after sizes, as well as inspiring new colors and decors with three fresh mosaic patterns.
Pet-Friendly Carpet
PetProtect® design make use of different cut and loop effects to lend a modern edge to a reflection of a centuries-old practice. This pattern comes in 12 captivating tones.
Boho
Enjoy handmade beauty with Mediterranean style. Patterned from one-of-a-kind cotto tiles, this earthy, Bohemian aesthetic with Moroccan influences delivers an organic, warm vibe for comforting, relaxing space
Outland
This enriched, contemporary stone look combines the deep effect of limestone grains with the white sandstone quartz inserts to deliver an amazing three-dimensionality to your surface, while creating a modern appeal.
Wide Plank Collection
NATURAL BEAUTY MEANS NATURAL VARIATIONS - The patterns and color variations in a living tree are like all of nature—never repeated. Naturally occurring wood characteristics such as mineral streaks, knots, and variations in grain and color are not considered defects.
Character Collection
Proprietary Somerset character grade that will include, but is not limited to, small, sound open knots; mineral; worm holes; heartwood; sapwood; and burls.
Prism: between colors and materials
With the contribution of Piero Lissoni, Atlas Concorde colors the world of the resin effect with Prism, a collection of 13 soft tones where color becomes the distinguishing element of spaces, a tool to enhance the style and architectural design of interiors.
Barnwood Living
Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country.
COREtec Wood
Choose from hundreds of beautiful Luxury Vinyl Planks and engineered wood floors to get the look that perfectly expresses what makes you, you.
COREtec Grande
All COREtec Grande styles feature the many benefits of WPC:100% waterproof planks that won't warp, swell, or buckle and are softer, warmer and quieter underfoot.
COREtec Stone
All COREtec Stone products feature fast and easy installation with integrated, coordinating grout -- all without making a mess. Tiles resist cracks, wear, and fading and offer a warmer, safer, softer, and quieter floor.
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