Proud to Be Locally Owned

Floors Etc is a locally owned & operated business. Being locally owned and operated, what does this mean to you?

Firsthand Knowledge

One of the most important aspects of being locally owned and operated is their firsthand knowledge of all the unique products that perform best in your region. They make it their passion to carry the finest products available in Soquel so they can provide you with expert advice on which product best fits your needs, lifestyle, and budget.

They stay current on pricing, availability, installation issues, and trends in the market place. Yes, you can try to find the right product on your own. However, wouldn’t it better to make one phone call and find the right solution? Being a qualified resource to you is the core mission of Floors Etc's locally hired staff of experts. At Floors Etc you’re sure to enjoy an unmatched level of personalized service that you won’t find at other stores.

Quality Reputation

Being locally owned Floors Etc’s reputation is everything to their business. They have established themselves in the local community as a qualified and trusted resource. They have build trust with their clients, and from that relationship, they grow their business through referrals. Floors Etc also partners with other quality businesses and associations in Soquel and support them in their efforts.

They Live in Santa Cruz County

They are residents of Santa Cruz County and are familiar with the wonderful lifestyle in Soquel and the surrounding communities. They dine at the same restaurants as you and play golf, tennis, and swim at similar clubs that you belong to. They attend the same cultural events as you do and participate in local charities and religious events. Their family and friends live in Soquel too. They understand why you enjoy this lifestyle and want to maintain it.

Floors To Go

Floors Etc is part of a nationwide chain of locally owned and operated flooring showrooms that, through national buying power, offer a wide selection of the latest styles in top quality carpet, hardwood, laminate, tile, resilient, area rugs and window fashions.

At Floors Etc we understand flooring is the foundation of decorating. It sets the tone for your home and reflects your taste and lifestyle. At Floors Etc, it's our job to help you make that experience a positive one.

Our expert sales staff will guide you every step of the way. Once you choose the perfect flooring for your home, professional installation will be arranged to coordinate with your schedule so you can begin to enjoy the home of your dreams.

We know you'll like the Floors To Go concept - locally owned and operated flooring showrooms with national buying power.

Best Selection

Floors Etc offers a broad selection of products, styles, and colors with trendsetting designs. If you have not yet visited our showroom in Soquel, you're missing out on our wide variety of at prices you can afford. Not only will you be surrounded by the most beautiful product options in California, but our team of design experts will also be there to assist you in making the very best selection for your lifestyle and budget.

Hard Surface - Hard surface floor coverings, which are wood flooring, laminate flooring, are popular floor coverings for living areas and halls since they can handle the wear and tear of a busy family. We offer multiple selections from top brands such as Mannington Hardwood Flooring, Mannington Charter Collection™, Johnson Hardwood Flooring, Anderson-Tuftex Hardwood, guaranteeing, you will find the carpet that best suits your lifestyle needs.

Carpeting - Carpeting is still a very popular form of floor coverings in bedrooms and on stairs. It comes in a vast variety of styles: traditional cut-pile, looped berber, and cut & loop patterns and designs. Replacing your carpet is an easy and affordable way to update your home or office space. We offer multiple selections from top brands such as Mohawk Carpet, Shaw Carpet, Philadelphia™ Commercial Carpet, Anderson-Tuftex Carpet, guaranteeing you will find the carpet that best suits your lifestyle needs.

Laminate Flooring - Offering the beautiful, authentic look of real wood, tile, or stone, easy-care laminates have emerged as one of today's most versatile flooring options. Laminate flooring is both sturdy and beautiful – flooring that resists fading, stains, scratches, and moisture. We carry some of the finest laminate flooring brands like: Mannington Charter Collection™, Johnson Hardwood Laminate, Columbia Laminate Flooring, Mannington Restoration Collection®, among others.

Hardwood - Hardwood flooring is prized for its color, grain, and lasting beauty. Hardwood flooring enhances virtually any decor style with its variety of finishes. Casual or formal, modern or classic, hardwood flooring is right at home in any home. Hardwood flooring requires minimal care to maintain its good looks. Vacuum regularly and wipe weekly with a damp mop. If you are looking for new hardwood flooring from Mannington Hardwood Flooring, Johnson Hardwood Flooring, Anderson-Tuftex Hardwood, Columbia Hardwood Flooring, call us. We have the best selection in Soquel, California.

Luxury Vinyl Flooring - Luxury vinyl flooring provides an attractive and durable option for high traffic areas in your home. Today's luxury vinyl and waterproof flooring is one of the newest, most versatile, and high-performing flooring available. It offers the richness and texture of more expensive natural materials, such as hardwood, ceramic tile, and stone, without maxing out your budget. Choose from: COREtec® Tile, and more.

Best Service

Floors Etc is a locally owned & operated business with the goal of providing the best service around. We are a leading provider of full-service flooring in Soquel, CA and the surrounding areas. We are committed to providing the best service to meet your needs – satisfaction guaranteed. We are proud to stand behind any and all work that we do for you. You'll find a uncommon difference at Floors Etc. We listen and provide complete satisfaction until your installation is complete.

FLOORING – it’s what we do best. Our company is known for providing our customers with the best products from the LEADING brands in home improvement. Because you deserve more than just any brand for your home or office! We don't sell a single product that we wouldn't have installed in our own home or office.

Aside from flooring, we also offer installation and more.

Expert Product Advice

When it’s time to choose a product for your home, there are many things to consider. Whether you’re looking for a product perfect for active families or a product that stands up to moisture, knowing, and understanding the different products and attributes available can help you narrow down the selection. The experts at Floors Etc in Soquel can provide the information you need to understand the different types of materials and the installation process.

Flooring - No one type of flooring is ideal for every room, and inevitably, the floors in your home take a beating. It’s only a matter of time before they need to be replaced. Our flooring experts can help you understand the pros, cons, and costs of several popular types of flooring, as well as some ideas about where they can work best.