What's New
Natural World
Natural World from TimberTru Flooring offers true-to-life looks with outstanding performance. Incredibly realistic visuals perfectly mimic the fine detail and texture found in authentic hardwood in a wide range of colors and textures to suit any taste....
Learn MoreLifeSeal Reserve
LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style....
Learn MoreDogwood® Densified Wood Flooring
Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony....
Learn MoreBarnwood Living
Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country....
Learn MoreColorBurst® Variable Color Technology
The next evolution in variable-color technology. ColorBurst uses natural coloration to create a balanced, blended visual that adds depth and richness to Dream Weaver products. And since we infuse the colors in each strand of PureColor® fiber, the carpets are guaranteed not to stain or fade....
Learn MorePet Friently PureColor Fiber
The PureColor fiber system is the industry leader when it comes to colorfastness and performance. All of our PureColor solution dyed polyester products have permanent stain and soil resistance that will stand up to any active family and household pet. The PureColor fiber technology even allows you t...
Learn MoreRoom Ideas
Updated Brands
Bruce® Vinyl Sheet Flooring
Bruce® Vinyl Sheet Flooring (Modern Comfort) delivers waterproof, low-maintenance, wide-roll vinyl with realistic wood, stone, and mosaic visuals. Designed for architects, designers & facility managers—balancing aesthetics, durability, and sustainable design. More
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Bruce® Tile Flooring
Bruce® Tile & Vinyl Flooring offers durable engineered stone and luxury vinyl solutions combining design versatility, waterproof performance, and industry certifications — ideal for architects, designers & facility managers. More
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Bruce® Hardwood Flooring
A trusted brand for over a century. Superior quality through exacting precision in the milling process and rigorous inspections featuring up to 75 quality checkpoints. A luxurious selection of design styles, colors, species, and specialty finishes. More
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Bruce® Rigid Core Flooring
Bruce LifeSeal Reserve reproduces the fine detail and authentic character found in natural hardwood, stone and marble. This carefully curated, resilient floor collection features a luxurious array of designs in muted textures and in wide widths. More
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Bruce® TimberTru™ Flooring
Bruce Laminate Flooring are precision engineered in a 4-ply construction that is fused together under tremendous heat and pressure to form a single plank of unprecedented strength and durability. More
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DreamWeaver® Carpet
Dream Weaver® is Engineered Floors’ retail carpet brand. Made with PureColor® technology, Dream Weaver carpet is infused with color, instead of dyed in it. Dream Weaver carpet fades less, resists stains more, and looks better longer than any other carpet. More
CarpetsPlus - Carpet
Carpet from CarpetsPlus offers you amazing choices in style, texture, construction, color and pattern. You can now choose a carpet that meets any decorating need and still fit it into your budget. More
CarpetsPlus COLORTILE - Luxury Vinyl
COLORTILE LVP & LVT is an incredibly stylish and affordable alternative to real wood, tile and stone. More
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