Area Rugs

Shop at General Floors Industries Inc in West Berlin, NJ. Our selection of area rugs offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Area Rugs Experts in West Berlin - Sales, Service, Installation.

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Carpeting

Shop at General Floors Industries Inc in West Berlin, NJ. We offer a vast selection of carpet consisting of various textures, colors, and styles. With so many options, you are sure to find the right carpet to solidify your home's interior and reflect your personal tastes.We are the Carpeting Experts in West Berlin - Sales, Service, Installation.

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Laminate Flooring

Shop at General Floors Industries Inc in West Berlin, NJ. Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Laminate Flooring Experts in West Berlin - Sales, Service, Installation.

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Vinyl/Resilient

Shop at General Floors Industries Inc in West Berlin, NJ. Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Vinyl/Resilient Experts in West Berlin - Sales, Service, Installation.

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Wood Flooring

Shop at General Floors Industries Inc in West Berlin, NJ. Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Wood Flooring Experts in West Berlin - Sales, Service, Installation.

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What's New

Latitude Forest Park
Latitude Forest Park

Forest Park, the latest addition to the Latitude Collection® is a 7.5" wide plank, sliced face Hickory with extra long lengths up to 83". Forest Park comes in 4 hand-stained colors with subtle wire brushing that accentuate the warmth and color variation that can only be found in a hickory floor....

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Kodiak
Kodiak

Unapologetically rustic best describes Kodiak. The hand stained and hand scraped finish creates a warm, rich visual that lends itself perfectly to the modern farmhouse vibe that continues in popularity....

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SmartStrand
SmartStrand

When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance and long-lasting durability. Truly a worry-free solution, SmartStr...

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SmartStrand All Pet protection
SmartStrand All Pet protection

SmartStrand is still the softest, most durable and easiest to clean carpet on the planet. SmartStrand includes Mohawk’s exclusive All Pet protection, the most comprehensive pet warranty in the industry, covering all pets, all accidents, all the time....

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Prospect Park hardwood flooring
Prospect Park hardwood flooring

Now available in stores: our Prospect Park hardwood flooring, shown in Color: Arch. Inspired by the pre-war architecture of New York City in the 1920s, it uses subtle, muted colors and multiple stain layers to achieve the feel of high-end, luxury living....

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Carrara luxury vinyl sheet
Carrara luxury vinyl sheet

Now available in stores, our new Carrara luxury vinyl sheet pattern features a 12” marble hexagon, giving it a trendy update on a classic style. This incredibly realistic visual is sure to add luxury to your home. Shown in Color: Pearl....

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Hand-Crafted Bengal-Bay
Hand-Crafted Bengal-Bay

An exotic look, Bengal Bay provides a premium sliced face, a broad, modern color palette with distinctive hand staining effects and mixed width planks. ...

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Room Ideas

Featured Articles

Ultimate Guide to Vinyl Sheet Flooring
Ultimate Guide to Vinyl Sheet Flooring

As the leader in vinyl flooring, Mannington has put together a guide that details everything you need to know about vinyl sheet flooring. Discover which luxury vinyl sheet or resilient floor is right for you.

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About Engineered Hardwood
About Engineered Hardwood

Engineered Hardwood flooring is real wood from top to bottom that’s normally made using multiple wood veneers or slats of wood glued together at opposing directions. The word “engineered” just refers to the way in which it’s made. There are many benefits to choosing an engineered product over a solid product–in fact.

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Ultimate Guide to Hardwood Flooring
Ultimate Guide to Hardwood Flooring

As a leader in the flooring industry, Mannington has put together a guide that details everything you need to know about hardwood floors. Whether you’re having a new home built or simply looking to make an upgrade to your home’s existing floors, hardwood is a beautiful, durable option! Before you decide on hardwood, here’s what you need to know.

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How To Make Dark Walls Work In Your Home
How To Make Dark Walls Work In Your Home

From bedrooms to living rooms, bathrooms and even smaller spaces like laundry rooms, see how dark colors can elevate the elegance of your home design when paired with just the right flooring, furnishings, and accessories. Discover 7 tips in our blog.

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Five Benefits of Vinyl Plank Flooring
Five Benefits of Vinyl Plank Flooring

Vinyl plank flooring is quickly becoming a favorite among homeowners for its ability to stand up to scratches, moisture and more. Discover the other reasons it’s a great choice for your home in our blog, “5 Benefits of Vinyl Plank Flooring”

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Inspired New Longer Wood Lengths in Laminate from Armstrong Floors
Inspired New Longer Wood Lengths in Laminate from Armstrong Floors

The big news in laminate flooring this year is Rustics Premium™ New England Long Plank, a dramatic line from Armstrong which offers a hand-scraped, oiled finish hardwood look and the longest laminate floor boards to date – over seven feet.

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Updated Brands

ArmstrongFlooring™ Sheet Vinyl - West Berlin NJ

ArmstrongFlooring™ Sheet Vinyl

We've reinvented vinyl sheet flooring to give you products that combine incredible realism and comfort with durability and affordability. Take a look at vinyl sheet with Diamond 10® Technology — your floor will look newer, longer. Perfect for any room in your home.

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Mohawk Carpet

More than anything, carpet manufacturers like Mohawk have your specific lifestyle in mind. That's why we innovated the softest, most family-friendly and pet-friendly carpets ever. Our carpet stands up to high-traffic wear and resists life's spills and stains like never before. With so many colors and textures to choose from, there's no reason to put off buying new carpet. With Mohawk, you're sure to find carpeting that suits both your lifestyle and your budget. More


Mannington Hardwood Flooring

ManningElegance engineered for superior performance. Engineered Hardwood flooring is real hardwood - the word “engineered” just refers to the way in which it’s made. And there are many benefits to choosing an engineered product over a solid product. More


Mohawk Area Rugs

Mohawk's dedicated rug designers are constantly striving to bring you the latest in rug fashions. When choosing Mohawk Select, you not only have the brand name that you have grown to trust, you have the latest in style, color and great value as well. More


Armstrong Laminate Flooring

Crystal clear visuals that look and feel like hardwood or stone, plus a surface that resists scratches, stains, dents and moisture. Laminate flooring makes it all possible on a practical budget. Choose from countless traditional, rustic or modern styles, perfect for any room in your home – even your walls! More

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