Ceramic/Porcelain

Shop at General Floor Industries Inc in Bethlehem, PA. Our selection of ceramic tile flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Ceramic/Porcelain Experts in Bethlehem - Sales, Service, Installation.

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Laminate Flooring

Shop at General Floor Industries Inc in Bethlehem, PA. Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Laminate Flooring Experts in Bethlehem - Sales, Service, Installation.

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LVT/LVP

Shop at General Floor Industries Inc in Bethlehem, PA. Explore why Luxury Vinyl Flooring is the top choice for interior designers. Learn how it balances style, durability, and practicality to enhance any space.We are the LVT/LVP Experts in Bethlehem - Sales, Service, Installation.

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Vinyl/Resilient

Shop at General Floor Industries Inc in Bethlehem, PA. Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Vinyl/Resilient Experts in Bethlehem - Sales, Service, Installation.

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Wood Flooring

Shop at General Floor Industries Inc in Bethlehem, PA. Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.We are the Wood Flooring Experts in Bethlehem - Sales, Service, Installation.

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What's New

Natural World
Natural World

Natural World from TimberTru Flooring offers true-to-life looks with outstanding performance. Incredibly realistic visuals perfectly mimic the fine detail and texture found in authentic hardwood in a wide range of colors and textures to suit any taste....

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Athena
Athena

This rectified porcelain line has a dynamic look and feel that adds an air of sophistication to any room. Athena introduces an additional onyx inspired marble-look line to their catalog, but this time it has a more luxurious pattern and a greater depth of color....

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LifeSeal Reserve
LifeSeal Reserve

LifeSeal Reserve is a new rigid core flooring from Bruce that delivers waterproof protection to stand up to the busiest of homes and light commercial spaces without sacrificing comfort or style....

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Dogwood® Densified Wood Flooring
Dogwood® Densified Wood Flooring

Pets don’t have to dash your dreams of a hardwood-filled home. If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, we have great news for you. Hardwood floors and pets can live in perfect harmony....

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SpillShield®Plus Waterproof Laminate Flooring
SpillShield®Plus Waterproof Laminate Flooring

A kitchen or bathroom remodel is filled with overwhelming decisions. Mannington® makes it easier with our waterproof laminate flooring....

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Barnwood Living
Barnwood Living

Exclusively designed and curated for Bruce by popular home improvement TV star, Mark Bowe of Barnwood Builders. His inspiration for the line comes from the timeworn character of reclaimed barnwood that he uses to build homes across the country....

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Restoration Collection® laminate flooring
Restoration Collection® laminate flooring

What a peaceful retreat! This bathroom is quite the refreshing space, featuring our Restoration Collection® laminate flooring in Fair Haven—ideal for bathrooms because it includes our SpillShield® Waterproof Warranty. Shown in Color: Brushed Natural....

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Room Ideas

Featured Articles

How to Choose the Best Plank Floor
How to Choose the Best Plank Floor

Choosing a floor may seem a bit daunting, especially if you've never done it before. Whether you're a newbie or a pro, understanding more will prepare you to choose the very best floor for your lifestyle, space, and budget.

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Ultimate Guide to Laminate Flooring
Ultimate Guide to Laminate Flooring

As the leader in flooring, Mannington has put together a guide that details everything you need to know about the laminate flooring options on the market. From an overview on the different options available, to benefits, misconceptions and cleaning tips, take the confusion out of floor shopping by reading this handy guide.

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Solid Hardwood vs. Engineered Wood
Solid Hardwood vs. Engineered Wood

Many hardwood shoppers don't realize there are two types of wood — solid and engineered. Both solid and engineered flooring add value and structure to your home and are available in plenty of species, stains and styles. So, what exactly are these two types of hardwood and how do they compare? Let's explore.

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Inspired New Longer Wood Lengths in Laminate from Armstrong Floors
Inspired New Longer Wood Lengths in Laminate from Armstrong Floors

The big news in laminate flooring this year is Rustics Premium™ New England Long Plank, a dramatic line from Armstrong which offers a hand-scraped, oiled finish hardwood look and the longest laminate floor boards to date – over seven feet.

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Updated Brands

Mannington Charter Collection™ - Bethlehem PA

Mannington Charter Collection™

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Happy Floors Wall Tile

Discover Happy Floors Wall Tile, a leader in premium Italian ceramic and porcelain surfaces. With 30+ years of expertise, our eco-friendly, innovative, and stylish collections offer architects and designers sustainable solutions for any commercial or residential project. More


Bruce® Vinyl Sheet Flooring

Bruce® Vinyl Sheet Flooring (Modern Comfort) delivers waterproof, low-maintenance, wide-roll vinyl with realistic wood, stone, and mosaic visuals. Designed for architects, designers & facility managers—balancing aesthetics, durability, and sustainable design. More

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Johnson Hardwood Laminate

Johnson Hardwood Laminate Flooring blends authentic hardwood aesthetics with cutting-edge durability and eco-friendly engineering—ideal for architects, designers, and facility managers seeking sustainable, high-performance flooring solutions. More


Bruce® Tile Flooring

Bruce® Tile & Vinyl Flooring offers durable engineered stone and luxury vinyl solutions combining design versatility, waterproof performance, and industry certifications — ideal for architects, designers & facility managers. More

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Johnson Hardwood Flooring

Johnson Premium Hardwood Flooring was founded in 1999 in Southern California, and has been one of the earliest companies that brought in exotic floors made of South American species. More


Happy Floors Floor Tile

At the heart of luxury living are your floors. They are the foundation from which you build a top-notch kitchen or spa-like master bath. Even in your vision for an outdoor lounge, flooring is one of your first considerations. To create a sophisticated look, you’ll want to choose tile flooring. More


Johnson Hardwood Rigid Core SPC

Johnson Hardwood SPC series combines innovative rigid core technology to create water-resistant and durable flooring with the beauty of aged reclaimed wood. From the rustics browns and the modest touch of grey, the charming visuals of Johnson Hardwood SPC is sure to make an everlasting impression for generations to come. More


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