Floors By Roberts Inc

Floors By Roberts has been servicing the Appleton area for over 40 years! We offer quality products and professional installation. Work with interior designers to make the perfect flooring selection for your home!

A family business, Floors By Roberts was founded in 1973 by current owner Mike Roberts and his father, Dan Roberts. It began as an installation company, evolving eventually into a retail business with several store locations.

Years of Service

Looking for a store that has longevity? Floors By Roberts Inc has over 52 years of experience in Appleton, Wisconsin. To get the most from a company, they need to be around before, during, and after the sale. Approximately 50% of Outagamie County companies fail in the first five years. While being new in the Wisconsin market doesn't always mean a company isn't reliable, being in business for a while means Floors By Roberts Inc has earned the trust of consumers in Appleton and the surrounding communities since 1973.

Friendly Experts

Whether you need a new area rugs or carpeting or ceramic/porcelain, our friendly experts will help you find exactly what you need to fit your lifestyle, home decor, and budget. We will consider the area to be decorated, the type of traffic (Kids? Pets?), lighting, colors, and other factors to create a stunning decor. Come and visit our Appleton showroom at 2400 West Nordale Drive to see, touch and feel the latest styles!

Affordable Prices

At Floors By Roberts Inc, we take pride in our work and offer high quality products at affordable prices for our customers in Appleton and the surrounding areas of Wisconsin. You’ll find no one beats Floors By Roberts Inc's selection of the most popular styles, colors and top brands at exceptional price.

Great Selection

Floors By Roberts Inc has a wide selection of the highest quality products, including: area rugs, carpeting, ceramic/porcelain, flooring accessories, laminate flooring, lvt/lvp, vinyl/resilient, waterproof flooring, window treatment, wood flooring, that can put the perfect finishing touch on any room. Conveniently located in Appleton, Floors By Roberts Inc has an experienced and knowledgeable staff who will help you through every stage of selecting the right product for your home or office.

Quality Brands

Click Here to learn more about the quality brands that Floors By Roberts Inc has to offer. Some of the more popular brands we carry are: DreamWeaver® Carpet , Karastan® Carpet, ArmstrongFlooring™ Sheet Vinyl, Mannington Resilient Vinyl Flooring, Mohawk Hardwood Flooring, Armstrong Vinyl Tile, among others. Regardless of the brand you choose, Floors By Roberts Inc is dedicated to getting the job done right.

High-end flooring is made with greater care, finer materials and/or a greater emphasis on design. Treat your home to a little luxury with our beautiful designer flooring brands, including: Karastan® Carpet, and other fine flooring.

Our Services

Our company offers a variety of services designed to meet diverse needs. These include: Closets, Whatever your digital needs may be, we have you covered.

Helpful Information

Visit our help center to find "how to" information, decorating tips, cleaning instructions, educational links, FAQ's and more. Some of our more popular links include: Reimagine Hospitality Flooring with Durkan, Mohawk's SolidTech - Superior performance in wet areas., Monawk's Air.o - Pure Peace of Mind. Hypoallergenic Soft Flooring, Made in South Pittsburg: Shaw Hardwood Flooring, and numerous others.

Current News

Check our news page to read current articles about carpeting, carpeting, vinyl, resilient, wood flooring, vinyl, resilient, ceramic, porcelain, vinyl, resilient, laminate flooring, area rugs, vinyl, resilient, laminate flooring, carpeting, ceramic, porcelain, vinyl, resilient, wood flooring, carpeting, vinyl, resilient, ceramic, porcelain, vinyl, resilient, wood flooring, vinyl, resilient, carpeting, ceramic, porcelain, wood flooring, laminate flooring, wood flooring, vinyl, resilient, wood flooring, laminate flooring, lvt, lvp, ceramic, porcelain, laminate flooring, carpeting. Some of our latest news includes: Which Carpet is Best for Pets?, Ultimate Guide to Vinyl Sheet Flooring, Sustainable Interiors with a Modern Edge, and other timely articles about home improvement.

What's New

There is alway something new at Floors By Roberts Inc. Check out some of the new products that maybe soon coming to our showroom: The Kashmere Collection, Latitude Forest Park, Kodiak, Rustic Revival, Sports Multi-Function Flooring, ADURA®Flex, . Floors By Roberts Inc does not carry every new style in our showroom. Check with them first about a particular product or to see if your product choice is available for special order.