Proud to Be Locally Owned

House of Flooring is a family owned & operated business. They have been proudly serving Outagamie County since 1978. Being locally owned and operated, what does this mean to you?

Firsthand Knowledge

One of the most important aspects of being locally owned and operated is their firsthand knowledge of all the unique products that perform best in your region. They make it their passion to carry the finest products available in Appleton so they can provide you with expert advice on which product best fits your needs, lifestyle, and budget.

They stay current on pricing, availability, installation issues, and trends in the market place. Yes, you can try to find the right product on your own. However, wouldn’t it better to make one phone call and find the right solution? Being a qualified resource to you is the core mission of House of Flooring's locally hired staff of experts. At House of Flooring you’re sure to enjoy an unmatched level of personalized service that you won’t find at other stores.

Quality Reputation

Being locally owned House of Flooring’s reputation is everything to their business. For 47 years, they have established themselves in the local community as a qualified and trusted resource. They are not a franchise and are not controlled by any outside influences. They have build trust with their clients, and from that relationship, they grow their business through referrals. House of Flooring also partners with other quality businesses and associations in Appleton and support them in their efforts.

They Live in Outagamie County

They are residents of Outagamie County and are familiar with the wonderful lifestyle in Appleton and the surrounding communities. They dine at the same restaurants as you and play golf, tennis, and swim at similar clubs that you belong to. They attend the same cultural events as you do and participate in local charities and religious events. Their family and friends live in Appleton too. They understand why you enjoy this lifestyle and want to maintain it.

Best Selection

House of Flooring offers a broad selection of products, styles, and colors with trendsetting designs. If you have not yet visited our showroom in Appleton, you're missing out on our wide variety of at prices you can afford. Not only will you be surrounded by the most beautiful product options in Wisconsin, but our team of design experts will also be there to assist you in making the very best selection for your lifestyle and budget.

Hard Surface - Hard surface floor coverings, which are ceramic, porcelain, wood flooring, laminate flooring, natural stone floors, are popular floor coverings for living areas and halls since they can handle the wear and tear of a busy family. We offer multiple selections from top brands such as MSI Floor Tile, Shaw Hardwood Flooring, LM Hardwood Flooring, Daltile® Floor Tile, Casabella® Hardwood Flooring, American Olean® Tile, All Tile Ceramic/Porcelain, Mannington Charter Collection™, guaranteeing, you will find the carpet that best suits your lifestyle needs.

Carpeting - Carpeting is still a very popular form of floor coverings in bedrooms and on stairs. It comes in a vast variety of styles: traditional cut-pile, looped berber, and cut & loop patterns and designs. Replacing your carpet is an easy and affordable way to update your home or office space. We offer multiple selections from top brands such as Shaw Carpet, Philadelphia™ Commercial Carpet, Mohawk Carpet, Anderson-Tuftex Carpet, guaranteeing you will find the carpet that best suits your lifestyle needs.

Ceramic & Porcelain Tile - With its variety of materials and colors, tile offers many possibilities for creating your vision for a room. Besides, tile is very durable and easy to maintain. Durable, easy to maintain, and water-resistant, tile flooring offers several advantages for use in practically any room in your home and even outdoors. Choose from: MSI Floor Tile, Daltile® Floor Tile, American Olean® Tile, All Tile Ceramic/Porcelain, and more.

Laminate Flooring - Offering the beautiful, authentic look of real wood, tile, or stone, easy-care laminates have emerged as one of today's most versatile flooring options. Laminate flooring is both sturdy and beautiful – flooring that resists fading, stains, scratches, and moisture. We carry some of the finest laminate flooring brands like: Mannington Charter Collection™, Shaw Laminate Flooring, Evoke® Laminate Floors, Mannington Restoration Collection®, among others.

Hardwood - Hardwood flooring is prized for its color, grain, and lasting beauty. Hardwood flooring enhances virtually any decor style with its variety of finishes. Casual or formal, modern or classic, hardwood flooring is right at home in any home. Hardwood flooring requires minimal care to maintain its good looks. Vacuum regularly and wipe weekly with a damp mop. If you are looking for new hardwood flooring from Shaw Hardwood Flooring, LM Hardwood Flooring, Casabella® Hardwood Flooring, All Tile Hardwood Flooring, call us. We have the best selection in Appleton, Wisconsin.

Luxury Vinyl Flooring - Luxury vinyl flooring provides an attractive and durable option for high traffic areas in your home. Today's luxury vinyl and waterproof flooring is one of the newest, most versatile, and high-performing flooring available. It offers the richness and texture of more expensive natural materials, such as hardwood, ceramic tile, and stone, without maxing out your budget. Choose from: Hallmark® Luxury Vinyl Floors, and more.

Best Service

House of Flooring is a family owned & operated business, founded in 1978 with the goal of providing the best service around. We have been one of the leading providers of full-service decorative surfaces, flooring, paints/coatings, walls, window treatments in Appleton, WI and surrounding areas for more than 47 years now. We are committed to providing the best service to meet your needs – satisfaction guaranteed. We are proud to stand behind any and all work that we do for you. You'll find a uncommon difference at House of Flooring. We listen and provide complete satisfaction until your installation is complete.

DECORATIVE SURFACES, FLOORING, PAINTS/COATINGS, WALLS, WINDOW TREATMENTS – it’s what we do best. Our company is known for providing our customers with the best products from the LEADING brands in home improvement. Because you deserve more than just any brand for your home or office! We don't sell a single product that we wouldn't have installed in our own home or office.

Aside from decorative surfaces, flooring, paints/coatings, walls, window treatments, we also offer installation and more.

Expert Product Advice

When it’s time to choose a product for your home, there are many things to consider. Whether you’re looking for a product perfect for active families or a product that stands up to moisture, knowing, and understanding the different products and attributes available can help you narrow down the selection. The experts at House of Flooring in Appleton can provide the information you need to understand the different types of materials and the installation process.

Paints and Coatings - From bright to neutral or romantic to rustic, House of Flooring can provide the paint color that will spark your inspiration. Visit our store in Appleton for all your favorite colors to start your next project. Doing it yourself? Our staff can offer step-by-step tips and best practices on painting interior and exterior surfaces in your home or office. Let us help you select the right paint that will make your next project a success.

Flooring - No one type of flooring is ideal for every room, and inevitably, the floors in your home take a beating. It’s only a matter of time before they need to be replaced. Our flooring experts can help you understand the pros, cons, and costs of several popular types of flooring, as well as some ideas about where they can work best.

Decorative Surfaces - Countertops play a demanding role: they're expected to be durable, stain-proof, scratch-proof, and heat-proof, beautiful, and economical. With all the many options available today, it’s no wonder choosing a countertop material is a daunting decision. Where to start? The experts at House of Flooring can help you figure out your needs and your priorities.

Window Treatments - For many, window treatments are an afterthought or entirely forgotten. However, they are a key design element that pulls a room together. Whether You're just aren’t sure how to incorporate them the right way or you’ve never given window treatments much thought, House of Flooring can help you tackle the process from start to finish.

General Information, Bonnie Blob, Marissa Stoeger, Marcia Gill, Alida Rhode, Gene Randerson, Myron Retzke, Brian Gehring, Tom Rhode, Tom Blob at their store in Appleton can help you choose the right products that match your decor, lifestyle and budget.