House of Flooring

Welcome to House of Flooring... We do more than just cover your floors!

Family owned for over 43 years. We are very competitive with pricing and have complimentary design service.

4.78 Rating - 55 Reviews - 95% A

Click here to learn more about us

Years of Service

Looking for a store that has longevity? House of Flooring has over 43 years of experience in Appleton, Wisconsin. To get the most from a company, they need to be around before, during, and after the sale. Approximately 50% of Outagamie County companies fail in the first five years. While being new in the Wisconsin market doesn't always mean a company isn't reliable, being in business for awhile means House of Flooring has earned the trust of consumers in Appleton and the surrounding communities since 1978.

Family Owned Appleton

Family Owned Small Business

House of Flooring is family owned and operated. They are your neighbor. They work and live in Appleton and the surrounding communities of Outagamie County and understand your needs. That means that they carry products that are based on local trends and desires rather than national sales. Also you can expect House of Flooring to provide the best personal service, best value, and best warranties. And best of all, buying from House of Flooring keeps your money in Appleton and help builds a strong local economy.

Great Selection

House of Flooring has a wide selection of the highest quality products, including: area rugs, carpeting, ceramic/porcelain, cleaning/restoration, countertop/surfaces, flooring accessories, installation materials, laminate flooring, lvt/lvp, mats/runners, natural stone floors, sealers/finishes, underlayment, vinyl/resilient, waterproof flooring, window treatment, wood flooring, that can put the perfect finishing touch on any room. Conveniently located in Appleton, House of Flooring has an experienced and knowledgeable staff who will help you through every stage of selecting the right product for your home or office.

Quality Brands

Click Here to learn more about the quality brands that House of Flooring has to offer. Some of the more popular brands they carry are: Hallmark Commercial, Marazzi USA Natural Stone, MSI Luxury Vinyl, Metroflor LVT, Pergo Extreme, DalTile® Countertops, among others. Regardless of the brand you choose, House of Flooring is dedicated to getting the job done right.

High-end flooring is made with greater care, finer materials and/or a greater emphasis on design. Treat your home to a little luxury with their beautiful designer flooring brands, including: Marazzi USA Natural Stone, and other fine flooring.

What's New

There is alway something new at House of Flooring. Check out some of the new products that maybe soon coming to their showroom: Costa Mesa Collection, Treverksoul Collection, Pet-Friendly Carpet, Pietra Divina, Marble Obsession, COREtec Plus HD, . House of Flooring does not carry every new style in their showroom. Check with them first about a particular product or to see if your product choice is available for special order.

Friendly Experts

Whether you need a new area rugs or carpeting or ceramic/porcelain or cleaning/restoration, their friendly experts will help you find exactly what you need to fit your lifestyle, home decor, and budget. They will consider the area to be decorated, the type of traffic (Kids? Pets?), lighting, colors, and other factors to create a stunning decor. Go and visit their Appleton showroom at 2537 South Oneida Street to see, touch and feel the latest styles!

Helpful Information

Visit their help center to find "how to" information, decorating tips, cleaning instructions, educational links, FAQ's and more. Some of their more popular links include: Reimagine Hospitality Flooring with Durkan, Joe Boehm Talks Style with Shaw Floors, Handyman Chip Wade Installs Mohawk Hardwood Floor,, SmartStrand - The Best Carpet for Pet Owners Yet., and numerous others.

Current News

Check their their news page to read current articles about carpeting, ceramic, porcelain, installation materials, laminate flooring, natural stone floors, vinyl, resilient, cleaning, restoration, area rugs, wood flooring, countertop, surfaces, lvt, lvp. Some of their latest news includes: Which Carpet is Best for Pets?, Ultimate Guide to Vinyl Sheet Flooring, 3 Tile Foyer Ideas That Will Make A Lasting First, and other timely articles about home improvement.

Visa MasterCard Wells Fargo Mohawk 

12 Months 0% Financing Available

Why House of Flooring

  • Courteous, Reliable Service
  • Professional Staff
  • Great Selection
  • Hundreds of Colors & Styles

Contact House of Flooring

House of Flooring is always available and ready to serve you. Click here to contact them Or, you can also meet them on:  Facebook  Houzz