Welcome to House of Flooring... We do more than just cover your floors!

Family owned for over 43 years. We are very competitive with pricing and have complimentary design service.

4.80 Rating - 52 Reviews - 96% A+

Years of Service

Looking for a store that has longevity? House of Flooring has over 47 years of experience in Appleton, Wisconsin. To get the most from a company, they need to be around before, during, and after the sale. Approximately 50% of Outagamie County companies fail in the first five years. While being new in the Wisconsin market doesn't always mean a company isn't reliable, being in business for a while means House of Flooring has earned the trust of consumers in Appleton and the surrounding communities since 1978.

Friendly Experts

Whether you need a new area rugs or carpeting or ceramic/porcelain or cleaning/care, our friendly experts will help you find exactly what you need to fit your lifestyle, home decor, and budget. We will consider the area to be decorated, the type of traffic (Kids? Pets?), lighting, colors, and other factors to create a stunning decor. Come and visit our Appleton showroom at 2537 South Oneida Street to see, touch and feel the latest styles!

Family Owned Small Business

House of Flooring is family owned and operated. We are your neighbor. We work and live in Appleton and the surrounding communities of Outagamie County and understand your needs. That means that we carry products that are based on local trends and desires rather than national sales. Also you can expect House of Flooring to provide the best personal service, best value, and best warranties. And best of all, buying from House of Flooring keeps your money in Appleton and help builds a strong local economy.

Great Selection

House of Flooring has a wide selection of the highest quality products, including: area rugs, carpeting, ceramic/porcelain, cleaning/care, countertop/surfaces, flooring accessories, installation materials, laminate flooring, lvt/lvp, mats/runners, natural stone floors, sealers/finishes, underlayment, vinyl/resilient, waterproof flooring, window treatment, wood flooring, that can put the perfect finishing touch on any room. Conveniently located in Appleton, House of Flooring has an experienced and knowledgeable staff who will help you through every stage of selecting the right product for your home or office.

Quality Brands

Click Here to learn more about the quality brands that House of Flooring has to offer. Some of the more popular brands we carry are: Hallmark Commercial, Marazzi® USA Natural Stone, MSI Luxury Vinyl Flooring, Metroflor LVT/LVP Flooring, Pergo® Wood Flooring, DalTile® Countertops, among others. Regardless of the brand you choose, House of Flooring is dedicated to getting the job done right.

High-end flooring is made with greater care, finer materials and/or a greater emphasis on design. Treat your home to a little luxury with our beautiful designer flooring brands, including: Marazzi® USA Natural Stone, and other fine flooring.

Commercial Flooring

We provide specialized floor covering services tailored to a wide range of commercial sectors. Our offerings include: Residential or Builder, Educational or School, Multi Family or Housing, Office or Tenant, Restaurants

Our expert team ensures that each flooring solution aligns perfectly with the specific needs and regulations of your industry, providing a seamless and professional service from selection to installation.

Helpful Information

Visit our help center to find "how to" information, decorating tips, cleaning instructions, educational links, FAQ's and more. Some of our more popular links include: Reimagine Hospitality Flooring with Durkan, Mohawk's SolidTech - Superior performance in wet areas., Monawk's Air.o - Pure Peace of Mind. Hypoallergenic Soft Flooring, Made in South Pittsburg: Shaw Hardwood Flooring, and numerous others.

Current News

Check our news page to read current articles about wood flooring, natural stone floors, lvt, lvp, wood flooring, countertop, surfaces, carpeting, lvt, lvp, carpeting, vinyl, resilient, laminate flooring, lvt, lvp, area rugs, carpeting, vinyl, resilient, lvt, lvp, carpeting, ceramic, porcelain, ceramic, porcelain, installation materials, carpeting, ceramic, porcelain, natural stone floors, ceramic, porcelain, carpeting, wood flooring, ceramic, porcelain, carpeting, vinyl, resilient, natural stone floors, ceramic, porcelain, wood flooring, ceramic, porcelain, installation materials, vinyl, resilient, lvt, lvp, carpeting, cleaning, care, carpeting, ceramic, porcelain, lvt, lvp, carpeting, ceramic, porcelain, vinyl, resilient, ceramic, porcelain, carpeting, wood flooring, lvt, lvp, natural stone floors, laminate flooring, vinyl, resilient, ceramic, porcelain, carpeting, wood flooring, lvt, lvp, wood flooring, vinyl, resilient, lvt, lvp, carpeting, lvt, lvp, laminate flooring, natural stone floors, natural stone floors, wood flooring, laminate flooring, carpeting, ceramic, porcelain, vinyl, resilient, ceramic, porcelain, wood flooring, ceramic, porcelain, wood flooring, ceramic, porcelain, lvt, lvp. Some of our latest news includes: Which Carpet is Best for Pets?, Ultimate Guide to Vinyl Sheet Flooring, 3 Tile Foyer Ideas That Will Make A Lasting First, and other timely articles about home improvement.

What's New

There is alway something new at House of Flooring. Check out some of the new products that maybe soon coming to our showroom: Mannington Commercial introduces Crafted Collection, Costa Mesa Collection, Treverksoul Collection, Pet-Friendly Carpet, Pietra Divina, Marble Obsession, . House of Flooring does not carry every new style in our showroom. Check with them first about a particular product or to see if your product choice is available for special order.